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In his session at the second edition of Music Inc. held in Mumbai on Friday, Roy, Founder-CEO of Hungama, spoke about the landscape of the music industry from the prism of the digital world
The live coverage of the new season will begin at 7:00 pm with matches beginning at 7:30 pm on the Star Sports Network and Hotstar
The brand’s humorous campaign is its latest effort to connect with consumers
The newly created role will help Pega continue to build and support inclusive global teams
The sale is in line with WPP’s new strategy to focus on its main areas of business
The digital-only film has been conceptualised and created by Leo Burnett Orchard
The mandate was won following a multi-agency pitch. The brand will be handled by the agency’s Mumbai office
As per BARC data, ABP Asmita, ABP News Network’s Gujarati channel, has 23% cent market share
On World Music Day, industry experts and musicians talk about content creation, new launches and emerging trends
Yuan will be responsible for creating a roadmap for optimum market penetration on the back of the brand’s consumer-centric R&D practices
The survey conducted by Counterpoint shows 89% of OTT users in India are aged below 35, 55% are from Metros and 36% from Tier I cities
This World Music Day, we see how brands are ringing in the occasion and how music streaming platforms are growing by the day
From selling yoga kits to launching special apps, brands are investing heavily to encash the day
According to industry experts, the ad that has been conceptualised by Ogilvy India breaks the mould, has an inspiring story and carries brand recall value but the execution could have been tad better
The platform will offer users the opportunity to browse and listen to trending music from more than 50 countries on June 21st, 2019
The report has findings such as - 83% of all travellers use the railways for short distance travel, 37% of all passengers are women and over 69% own smartphones
The 25-second clip shows a quick way to peel garlic cloves with a knife and has got 4.35 lakh likes and over 1.42 lakh retweets
The network has recorded 182.7 million average impressions in the same span
Sejal Bhonsle, General Manager, Wavemaker India, takes us through sessions on Blockchain and how Wavemaker decoded the path of purchase for brands on online platforms
Parmar has been one of the brains behind campaigns such as SaregamaCarvaan, Fogg perfume body spray, McDonalds, Bajaj Electricals, TATA Capitals, Cadbury Eclairs and KenStar
Mindshare is followed by Starcom at the second place and MediaCom at the third spot
Lal will be positioned at the Gurugram office and will head the entire ADK Fortune Account Management function at the agency across clients
Kaltura TV Platform will assist Watcho’s multiscreen access to linear, VOD and time-shifted TV along with third-party content
The New Delhi operations of MyNation.com will be relocated to Bhopal, where the team size is being increased three-fold
The shortlists are in Sustainable Development Goals Lions category
Local Play is a Bengaluru-based hyperlocal video content & news content application
The CEO of Unilever said agencies with a track record of purpose-washing won’t work on the company’s brands
Mukerjea quits as President Digital, ABP Pvt Ltd, and Founding Editor, Fortune India
The move comes in as a boost for cross-border relations and has been taken up under an MoU signed between Prasar Bharati and Bangladesh TV (BTV) on May 7
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