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The brand has created ‘Power Play’, an online game, and the highest scorer will get a chance to win a full year’s supply of Tasty Treat products
Tirumalai comes with 13 years of experience in ‘Sell Side’ research and most recently served as a Director at the India Research unit of Credit Suisse
Customer engagement to be leveraged through walk-ins across 200+ offices of Max Life
Reporting viewership from Pay and Free platforms separately would enable broadcasters to make more informed decisions pertaining to content and distribution
Custom Mix Modeling solution will help FMCG advertisers measure sales ROIs of individual digital publishers using the same method as for TV and Print
Gupta will replace Mahesh Narayanan, who was Country Manager for India from January 2019 to June 2019
Customers can experience hundreds of Prime Day launches in Virtual Reality at select malls in top metros
Shah to capture the true beauty of India in 10 days over 10 cities with OPPO Reno 10x Zoom
From 20,645 entries, a total of 1,811 campaigns have been shortlisted by 220 preliminary judges around the world
The commercial for Tanishq’s new Ahalya collection has been conceptualised by Lowe Lintas
The film captures how the rugged & fierce Hercules bicycle enables teenagers to do more and push boundaries
The campaign has four ads, conceptualised by Vodafone Idea’s creative agency Ogilvy & Mather India
He will also look after the expansion of Infinity’s branches in other cities
The business was won by Indigo Consulting after a multi-agency pitch
MIB Minister Prakash Javadekar said in 2018-19, Rs 429.55 crore was spent on print media, Rs 514.29 on audio visual, Rs 235.33 crore on outdoor publicity and 16.77 crore on printed publicity
Yadav joined Star in April 2011. She has been associated with some of Star’s most memorable campaigns such as ‘Nayi Soch’ and ‘Mauka Mauka’
Marketers are positive about what the Union Budget 2019 brings, especially with regard to the start-up industry and tax relief for private individuals
The digital film – Love, Not labels, shatters stigmas around old age by urging people to re-evaluate their perception of ageing
An event at Select Citywalk in Delhi marked the reveal of Rolling Stone India’s July 2019 issue, featuring Bhuvan Bam on the cover sporting Benetton's Spring Summer 2019 collection
As per the report, note claims that the selection of the advertising agency was not transparent and the campaign was not conceived properly
We bring you a round up of the headlines making news this past week
Agencies give auditors their media data when an advertiser wants to see how competitive the prices are, or if they want to compare the rates with that of other agencies
The campaign leverages the real time weather conditions to the show Spider-Man fighting them, on an outdoor hoarding
The YouGov survey also found that YouTube is the biggest platform for foreign content consumption followed by OTT platforms, while TV is still the biggest consumption platform for local content
The actor made the announcement by changing his Instagram name from Kartik Aaryan to Manyavar Kartik Aaryan
Charulata Patel, the 87-year-old cricket-loving grandma from London is the face of Pepsi-Co India’s 'Swag' campaign
CinéBoy will be seen introducing all the dos and donts of the cinema, including the announcements around national anthem, exits available, online booking and phone etiquettes
The ministry has also approved renaming of 21 channel licences
Kodesia was previously Business Head, Talent Commercial and Curation for more than three years with ZEEL
With Hotstar lowering its ad rates for the tournament this year, both medium and high-budget advertisers have got a chance to get associated with the mega event
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