Ad Stars Awards: 89 shortlists from India

From 20,645 entries, a total of 1,811 campaigns have been shortlisted by 220 preliminary judges around the world

e4m by exchange4media Staff
Published: Jul 8, 2019 1:03 PM  | 4 min read
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Ad Stars has revealed this year’s finalists, which are in the running to win Grand Prix, Gold, Silver, Bronze or Crystal trophies at the 2019 Ad Stars Awards on August 24.

From 20,645 entries, a total of 1,811 campaigns have been shortlisted by 220 preliminary judges around the world. This includes 1,652 finalists for advertising professionals (from a total of 18,323 professional entries) and 159 non-professional finalists (from a total of 2,322 non-professional entries). Ad Stars welcomes entries not only from creative professionals but also non-professionals and students who have a passion for advertising and creativity.

“We aim to be a festival for everyone interested in creativity, not just for those working in the advertising industry. It’s the reason part of our show is open to the general public, free-of-charge, and it’s also the reason why everyone is eligible to enter the Ad Stars Awards – even non-professionals. The more people who take an interest in the ingenuity of the global creative industries, the stronger our industry will be,” explained Hwan Jin Choi, Chairman of the Ad Stars Executive Committee.

Cheil Worldwide in Hong Kong has the highest number of finalists. Thailand is the country with the most finalists (212), followed by Japan (181) andAustralia (132). Brazil has seen the biggest increase year-on-year in finalists of 214% (from 37 last year to 116 finalists this year), followed by United Arab Emirates (up 185% from 20 finalists last year to 57 this year) and India (up 68% from 53 finalists last year to 89 this year).    

Lydia Lee, Assistant Manager of Ad Stars, says many of this year’s most shortlisted ideas are executed in unconventional ways – such as Burger King’s ‘The Whopper Detour’ (FCB New York) and Foxtel’s 2000 square metre ‘Grave of Thrones’ (DDB/The Glue Society Sydney).

Brands that are tackling political, environmental or human rights issues for social good have also performed well. Finalists include: The Blank Edition (Impact BBDO Dubai), Street Grace’s Stop Traffick (BBDO Atlanta) and Truck Art Childfinder (BBDO Pakistan).

“Using data, campaigns are becoming more scientific and clever in a good way. ‘The time we have left’ by Leo Burnett Madrid for Pernod Ricard’s Ruavieja liqueur and AAMI’s ‘Warning Spots’ by Ogilvy Melbourne are two standout examples,” said Lee.

 

Finalists by country include:

Argentina – 6 Finalists

Australia – 132 Finalists

Bangladesh – 3 Finalists

Belarus – 1 Finalist

Belgium – 5 Finalists

Bolivia – 1 Finalist

Brazil – 116 Finalists

Canada – 6 Finalists

Chile – 3 Finalists

China – 75 Finalists

Colombia – 1 Finalist

Costa Rica – 8 Finalists

Croatia – 4 Finalists

Czech Republic – 1 Finalist

Dominican Republic – 1 Finalist

Ecuador – 1 Finalist

France – 1 Finalist

Germany – 10 Finalists

Hong Kong – 89 Finalists

Hungary – 36 Finalists

India – 89 Finalists

Indonesia – 9 Finalists

Japan – 181 Finalists

Jordan – 1 Finalist

Kazakhstan – 15 Finalists

Republic of Korea – 122 Finalists

Kuwait – 2 Finalists

Malaysia – 43 Finalists

Nepal – 1 Finalist

New Zealand – 86 Finalists

Nigeria – 1 Finalist

Pakistan – 38

Peru – 12 Finalists

Philippines – 65 Finalists

Portugal – 45 Finalists

Puerto Rico – 1 Finalist

Qatar – 1 Finalist

Russian Federation – 2 Finalists

Saudi Arabia – 1 Finalist

Serbia – 2 Finalists

Singapore – 50 Finalists

Slovenia – 1 Finalist

South Africa – 1 Finalist

Spain – 19 Finalists

Sri Lanka – 6 Finalists

Taiwan – 35 Finalists

Thailand – 212 Finalists

Ukraine – 1 Finalist

United Arab Emirates – 57 Finalists

United Kingdom – 1 Finalist

United States – 33 Finalists

Uruguay – 9 Finalists

Uzbekistan – 1 Finalist

Vietnam – 9 Finalists

 
Ad Stars is judged in three phases: last month, a global panel of 220 preliminary judges voted on this year’s shortlists.

 “We would like to thank our preliminary judges for their hard work and dedication. Together, they critiqued 20,645 entries – it was a huge job, and we thank you for your support of Ad Stars,” said Lee.

The second phase of judging runs from 10th to 17th July when 35 Final Judges will begin online judging. On 19th August, 5 Executive Judges and 35 Final Judges will arrive in Busan to select this year’s winners, including two Grand Prix of the Year winners, which receive US$10,000 apiece.

All winners will be announced at the 2019 Ad Stars Awards gala dinner at BEXCO’s Grand Ballroom on August 24.

 

 

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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur

The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more

e4m by e4m Staff
Published: Oct 27, 2023 6:15 PM  | 1 min read
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With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.

The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.

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Swapan Seth's new book 'COOL' is out

The book is a reflection of the author's 'eclectic taste across categories'

e4m by e4m Staff
Published: Oct 27, 2023 6:07 PM  | 1 min read
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Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."

The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."

COOL has been published by Simon & Schuster India and is available on Amazon.

Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.

He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.

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Disney Star signs 9 sponsors for Asia Cup PAK

Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board

e4m by exchange4media Staff
Published: Aug 26, 2023 11:48 AM  | 1 min read
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e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.

Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.

According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.

As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.

A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.

Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.

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Sorted 360 wins creative & social media mandate of Reliance Mall

The agency will manage offline and online campaigns for Reliance Mall

e4m by exchange4media Staff
Published: Aug 26, 2023 10:54 AM  | 1 min read
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Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.

“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.

“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.

"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."

"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."

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e4m by exchange4media Staff
Published: Aug 25, 2023 4:39 PM  | 1 min read

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e4m by exchange4media Staff
Published: Aug 25, 2023 4:38 PM  | 1 min read

KlugKlug onboards Hemang Mehta as Country Manager for Indias

Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments

e4m by exchange4media Staff
Published: Aug 24, 2023 3:35 PM  | 1 min read
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KlugKlug has appointed Hemang Mehta as its Country Manager for India.

Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy

Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.

Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."

Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."

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