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Since millennials account for 70% of the total household income in India, it is worth the effort to understand them as the main consumer force
Within 24 hours of posting, the clip was seen 75 million times in a day
Lobo, Ipsos Bengaluru Branch Head, will additionally pick up roles of Ipsos Global Science Organization India Ambassador & Social Intelligence & Analytics Head India
The Disciplinary Committee took action against 12 channels
Channel marks countdown with telecast of a series of Olympic Channel shows, which includes India-centric content to further familiarize the audiences with Indian athletes and Olympic sport disciplines
#PMModiOnDiscovery was the top trend in India on the day of announcement. The trend also made waves globally entering the elite top 3 trends
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Prakash was earlier the Head of Corporate Communications at OnePlus
NDTV Convergence, the digital branch of the company, has recorded its highest-ever revenue in this quarter
The addition of Mad*Pow to the Tech Mahindra portfolio is expected to help bolster capabilities in customer experience and digital transformation
Conceptualised by Dentsu Webchutney, the three films are shot by the ace director Anupam Mishra
#Tweetups aim to take the online conversation offline, breaking down barriers between diverse cultures and ethnicities through the power of conversation.
In addition to leading DAN Entertainment & Sports, Nakamura will retain his role as Global President of dentsu X
The video on demand service will offer over 70 popular shows and more than 1500 movies to viewers in UAE, Qatar, Kuwait, Oman, Saudi Arabia, and Bahrain
The company has also geared up its manufacturing capability and plans to grow from 700 retail stores to 1400 by the end of this fiscal year
A part of The 120 Media Collective, Jack in the Box Worldwide will manage the digital duties of Blue Star across social media and e-commerce
The campaign will be social media driven and will go on for 200 days
The agency will service the account from its Delhi office
Siddhartha was last seen on Monday night; the police have launched search operations
We spoke to experts about moment marketing and how brands are leveraging Bose’s tweet
The firm is said to have been created in collaboration with blockchain company Zilliqa
Munshi, CEO India and APAC, Denave, on how adopting new-age technologies can help retailers script success stories
It's time brands build in compatibility with devices such as Google Home and Alexa so that their customers can seamlessly and effortlessly consume their products or services
Deepika features as herself in Epigamia Greek Yogurt’s #YourHappyBalance
Vyas, founder, Mumbai-based children’s book publisher FunOKPlease, has over 20 years of experience in children’s content and publishing
The experience centre in Bengaluru will have furniture from nearly nine brands
Aggarwal, who stepped down as Marico CMO last December, will be heading the English, Infotainment and Kids cluster
The travel platform's info-commercial video on ‘Stuff you can take from hotels’ has gone viral
Kurien joins the agency as Senior Vice-President, Strategic Communications Group (SCG), and will be based out of Bangalore
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