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As part of the campaign, the platform will offer discounts of up to 60 percent on its beauty, wellness and cleaning services. It expects 2.5x growth in demand for services during this season
The two-month-long campaign will cover print, radio, digital, social and other channels in five different languages across India
The campaign promotes 15 destinations in the form of a digital archive and is aligned with the government's efforts towards building a strong domestic tourism ecosystem
Puri, the Vice-Chairperson of the India Today Group, was conferred with ‘India’s Most Powerful Women in Media’ award and Outstanding Media and Entertainment Award’ in London recently
As part of the campaign nine commercials, created by Triton Communications, will be released in the following months
We bring you a roundup of the news that made headlines this past week
Reliance Jio Media said that smaller broadcasters were losing subscribers due to the non-level playing field created by the absence of a cap on the discounts on bouquets
The respondents in this case are Sun TV Direct, TRAI, Videocon D2H LTD, M/s Bharti Telemedia Pvt Ltd and Independent TV Ltd.
The campaign celebrates the individuality of global icons who have used fashion to make bold statements
Conceptualised by Daiko FHO, the campaign will be rolled out across digital, cinema, radio, social media platforms via both Dineout & Gourmet Passport
The creative playbook will enable marketers and agencies to look beyond conventional creative practices
The film has been conceptualised and implemented by Foxy Moron and its social media roll-out is being handled by Mindshare
The bank partnered with GoQuest Digital Studios as their digital content partner for managing end-to-end content for this campaign
The campaign is based on the idea that Mi A3 offers the world’s highest-resolution camera setup
The new TVC focuses on environmental challenges posed by single-use plastic and the use of sustainable alternate solutions
The #MeriBetiStrong campaign, released on the occasion of Daughter’s Day, has been conceptualised and created in association with Ogilvy India
Kaun Banega Crorepati 11 and Superstar Singer Singing Ka Kal put Sony Entertainment Television on the top spot
Sahu, a senior IAS officer, had been appointed to the post in 2016
TikTok will encourage users to join the movement on its platform by asking them to plog —jog while picking up litter — in their neighbourhood and share ideas of leading a plastic-free lifestyle
The deadline, which was September 27, 2019 has been extended to October 4, 2019
Fractal has Wift’s mandate to accelerate innovations across digital brand experiences and new digital products
Duhan, CMO, RB South Asia Health shares insights on the latest Moov product, roping in influencers and following PM Modi’s vision
The exchange4media Conclave was held in Mumbai on September 24 under the theme 'Creativity first: Brand engagement in the connected era'
In January, Kumar joined PaisaDukan.com as Digital Marketing and Branding Advisor
The case is regarding DTH players being mandated to pay 10 per cent of their gross revenues in terms of annual licence fee
Burger King has been winning the internet and hearts of people for the gesture. Will this applause add value to the brand?
The Editors Guild of India has issued a statement on Wednesday denouncing the ban
Polimer News is based in Chennai. It was launched by Kalyana Sundaram as a local TV station in Salem, which was carried only on subscription providers
The campaign comprises a series of short, digital-first video ads that leverage humour to give a quirky twist to the high involvement activity of home-buying
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