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Croma, the consumer durable and electronic retail arm of the Tata Group, has grown to be a major player in less than a decade. Ajit Joshi, CEO & MD, Infiniti Retail talks about the brand's success strategy at Pitch CMO Summit 2014
Simran Sabherwal Mar 25, 2014 7:42 AM
The MD, Woodland India explains the importance of digital in the company's media mix, the focus on innovation, mobile as the channel to connect with the digitally savvy consumers & the company's future plans in the digital space
Simran Sabherwal Mar 24, 2014 7:02 AM
The Chairman of Godrej Group asks marketers not to take the foot off the innovation pedal, as a well thought of investment during a slowdown will bear returns
Simran Sabherwal Feb 20, 2014 8:49 AM
People's involvement is shaping the evolution of media & innovation; while increased consumer interaction will be the key driver for creativity, says the CEO of Bates Asia
Simran Sabherwal Nov 26, 2013 9:33 AM
The President of GroupM Worldwide feels that not enough leadership is emerging from India & that the country is still a follower as far as new thought processes are concerned
Simran Sabherwal Nov 26, 2013 9:16 AM
We’re spending a considerable amount in India, but it needs to be in line with our marketing strategy, otherwise it could be useless, says the Brand President & CEO, Rado Watch Co
Simran Sabherwal Nov 9, 2013 8:45 AM
When using radio with other marketing mediums, the idea is to use an approach to optimise synergy & reach, says Shalaka Kamat, GM - Mktg, Consumer Products Biz, Tata Chemicals
Simran Sabherwal Nov 7, 2013 8:07 AM
Measurability needs to be looked into & the industry should set independent measurement metrics & have transparency in dealings, says Tata Housing’s Rajeeb Dash
Simran Sabherwal Nov 4, 2013 8:25 AM
The monsoons have been excellent across the country, so rural & semi-urban demand has picked, and I think there is relative stability in the economy, says the President, Philips Lighting India
Simran Sabherwal Nov 2, 2013 8:24 AM
While the current economic slowdown has customers tightening their purse strings, the MD & CEO of Vodafone India lists out six rules for companies to find new pockets of growth
Simran Sabherwal Oct 31, 2013 8:15 AM
The Director of Tata Sons says that with India being a complex & cosmopolitan country, Indians are wired for VUCA. Moreover, Indians are far more intuitive & likely to succeed than others
Simran Sabherwal Oct 31, 2013 7:56 AM
The brand positioning does not and should not change across offline & online platforms, says Lata Subramanian, VP - Mktg, Sterling Holiday Resorts India
Simran Sabherwal Oct 31, 2013 7:52 AM
Chandru Kalro, COO, TTK Prestige explains why the tagline 'Jo Biwi Se Kare Pyaar, Woh Prestige Se Kaise Kare Inkaar' is still relevant while targeting the contemporary & aspirational women
Simran Sabherwal Oct 30, 2013 8:00 AM
You can mix radio with print, television, outdoor, digital & events. Today, radio gets almost 60%-70% of advtg from retail & not from big corporates, says the Executive Director & CEO, ENIL
Simran Sabherwal Oct 28, 2013 8:33 AM
The new identity is inspired by the thought 'Make every moment magical' and aims to encourage customers to give the vacation ownership company another look
Simran Sabherwal Oct 23, 2013 8:21 AM
Acer is betting on the digital space and is investing in on-ground activities in order to increase the brand's engagement with customers
Simran Sabherwal Oct 18, 2013 8:45 AM
Brands have to treat the online and offline spaces accordingly, and the consumer engagement journey that the brands craft has to be seamless as well, says the Mktg Director of Nokia India
Simran Sabherwal Oct 17, 2013 8:33 AM
Tag Heuer is betting big on India & is looking at the country becoming one of the top 10 markets for the brand in the next five years, shares Franck Dardenne, GM, LVMH Watch & Jewellery India
Simran Sabherwal Oct 9, 2013 8:49 AM
It's that time of the year again when the media & advertising fraternity decides on an outstanding individual who has made a difference in her/his field. Are you ready with your nominations?
Simran Sabherwal Oct 8, 2013 8:19 AM
After 13 consecutive years, Coca-Cola is unseated by Apple, as per the 14th Annual Best Global Brands Report published by Interbrand. Google takes the second spot
Simran Sabherwal Oct 1, 2013 9:04 AM
The emergence of multiple devices & platforms has created more sources to collect data; this will impact marketers' decisions going ahead, says the General Manager - Marketing & Operations, Microsoft SMSG India
Simran Sabherwal Oct 1, 2013 7:40 AM
Most marketers belong to 'the lost generation' (people who are not digital natives) & still fear digital mktg, says the former Global CMO of Unilever, while speaking at exchange4media's The CMO League
Simran Sabherwal Aug 7, 2013 9:00 AM
Woodland has earmarked Rs 100 cr for retail expansion, even as it partners with NGOs & Volkswagen for its CSR initiatives and enters the personal care space
Simran Sabherwal Jul 3, 2013 9:24 AM
While TV is the lead medium, GCPL is looking to increase its spends on digital, BTL, print & radio. The company plans to make digital a core part of its media strategy
Simran Sabherwal Jun 12, 2013 7:59 PM
From brand integration, creating a desire to consume & transparency to a child’s curiosity level – some leading experts share their marketing mantras
Simran Sabherwal May 30, 2013 7:48 PM
Potential for advertisers is huge as creatives on radio can be tailor-made for brands; however, the biggest drawback is that radio lacks mktg, say experts
Simran Sabherwal May 29, 2013 7:50 PM
Reducing inter-channel spacing from 800 KHz to 400 KHz would double the no. of radio channels but this demand is unlikely to be met, at least for now
Simran Sabherwal May 15, 2013 8:06 PM
MEC’s online tool, Partnership Intelligence, is aiding marketers by providing in-depth analysis into consumer interest, media consumption and attitudes towards partnership platforms
Simran Sabherwal Mar 7, 2013 3:27 AM
Ferrari and Shell partnership has benefitted both brands, making this collaboration one of the most successful associations in the history of motorsport
Simran Sabherwal Mar 7, 2013 3:09 AM
Mobile phones help marketers directly connect with consumers. While many are yet to join the M-bandwagon, early adapters are thriving
Simran Sabherwal Feb 8, 2013 7:34 PM
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