Authors
Burhanuddin Pithawala, VP Growth and Conversions, OYO, gives insights behind the campaign and explains how the brand is targeting and segmenting consumers for its multiple brand offerings
Simran Sabherwal Dec 24, 2018 8:24 AM
VP, Marketing & Communications, South Asia, Mastercard, explains how they are getting Indians to make the behaviour change from cash to digital by educating the merchant too
Simran Sabherwal Dec 18, 2018 8:03 AM
Saumya Tyagi, Marketing Director, Tetra Pak, South Asia, tells us how packaging has evolved as a communication channel and the latest innovation from Tetra Pak
Simran Sabherwal Dec 13, 2018 8:07 AM
Rakesh Kaul, President and Chief Executive, Consumer Products Division & CEO EVOK Retail, HSIL Limited spoke to us about the first-ever TVC for their water heater brand Hindware Atlantic, and more
Simran Sabherwal Dec 12, 2018 9:12 AM
With the launch of Center Fresh Mints, Director-Marketing, Perfetti Van Melle India says globally powermints as a category is gaining a lot of traction
Simran Sabherwal Nov 23, 2018 8:14 AM
Director Marketing – Indian Snacks, PepsiCo India says that the company aims to double its business in the next four to five years
Simran Sabherwal Nov 21, 2018 8:32 AM
Mattel India's Head of Marketing on the biggest challenge for the toys industry - to keep getting the frequency consumption for kids’ content
Simran Sabherwal Nov 21, 2018 8:23 AM
Asheesh Sharma of Agro Tech Foods Ltd on launching new cereal, Choco Popz
Simran Sabherwal Nov 12, 2018 8:37 AM
Director, Eenadu, discusses challenges facing the Print industry, growth of Eenadu and why media planning is a tarkari business today
Simran Sabherwal Sep 7, 2018 8:55 AM
Director, Advertising & Marketing of Sakshi Group talks about the performance of the flagship paper, betting big on local retail advertisers and the challenge of upping revenues from advertisers
Simran Sabherwal Sep 4, 2018 8:57 AM
A critical challenge that marketers face today is the crisis in confidence when it comes to marketing says Lee Odden, Co-founder & CEO, TopRank Marketing at exchange4media Group’s TechManch
Simran Sabherwal Jun 27, 2018 5:19 PM
Heated debates and serious discussion on several aspects of Digital Marketing marks time spent by esteemed jury led by Sanjiv Mehta, Chairman and MD, Hindustan Unilever
Simran Sabherwal Jun 20, 2018 8:54 AM
For Republic, the focus now is on disrupting the digital news space and leveraging the potential of Digital +TV to maintain the growth momentum of Year 1
Simran Sabherwal May 7, 2018 8:59 AM
The Chairman of the Awards Governing Council tells us about the many firsts in the process for the Abby Awards that enter the 50th year
Simran Sabherwal Apr 6, 2018 4:28 PM
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Ashish Bhasin, Chairman of Goafest 2018 and Chairman & CEO, South Asia, Dentsu Aegis Network and Vice-President of Advertising Agencies Association of India (AAAI), talks about upping the game for the festival
Simran Sabherwal Apr 5, 2018 8:59 AM
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Ram Madhvani, Partner and Director, Equinox Films reminiscences about his experience of working with the late legendary actress Sridevi for the Lux campaign in 1996 and why working with her was a dream.
Simran Sabherwal Feb 27, 2018 8:57 AM
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NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…
Simran Sabherwal Nov 24, 2017 9:05 AM
Scaling up SET and strengthening the network’s Digital and Sports play constitute the gameplan for NP Singh, CEO, Sony Pictures Networks India, as SPN looks to forge ahead minus IPL, which added Rs 1300 crore to its kitty last season
Simran Sabherwal Nov 24, 2017 9:03 AM
Swastik Productions, which owns the IPR for the historical mega series Porus, has licensed it to Sony for three years with limited repeats
Simran Sabherwal Sep 13, 2017 1:48 PM
Nisha Narayanan, COO, 93.5, Red FM says that Radio should stop selling itself as just Radio but offer clients a 360-degree package selling and adds that focus on IP and Digital is the way forward
Simran Sabherwal Jul 21, 2017 8:34 AM
Dhar, MD and CEO, Endemol Shine India, says that the company’s strategy is to be a content provider for all platforms and amplify its impact properties across languages
Simran Sabherwal Jul 12, 2017 8:46 AM
As Uday Shankar, Chairman and CEO at Star India completes a decade at the helm, he reflects on his journey that had him take bold calls, bet big on the power of digital and sports, leverage the power of media for social good and challenge the status-quo to build India’s largest entertainment media company
Simran Sabherwal Jul 4, 2017 8:29 AM
With the launch of Bigg Boss in Tamil, Vijay TV aims to offer viewers varied innovative content and narrow the gap with the market leader
Simran Sabherwal Jun 28, 2017 8:24 AM
At Goafest 2017, the popular blogger spoke about entertainment, engagement, and storytelling
Simran Sabherwal Apr 8, 2017 8:13 AM
Akhil Jain, CEO, Ashok & Co. Pan Bahar Limited, talks about roping in Pierce Brosnan for what will probably be the most discussed ad campaign this festive season
Simran Sabherwal Oct 12, 2016 8:01 AM
Partho Dasgupta, CEO of BARC India, talks to us about one year of the industry’s new broadcast audience measurement system, the challenge of integrating TAM meters into the BARC structure, why broadcasters can’t rely on past trends and more...
Simran Sabherwal May 24, 2016 9:11 AM
A year after taking charge as Business Head-India of Fox Network Group, Swati Mohan tells us about the strategy for the network she has in mind, content as a game-changer and co-creation of content with advertisers
Simran Sabherwal May 5, 2016 8:09 AM
We spoke to the nominees who have been shortlisted for the Digital and Film Abbys this year about their thoughts on the nomination and here is what they had to say
Simran Sabherwal Apr 9, 2016 8:59 AM
In an engaging discussion, film director, producer, screen writer, actor and television personality Karan Johar and film director, screen writer, producer and chairman of MullenLowe Lintas Group, R Balki spoke about the similarities between the ad fraternity and film industry on Day 2 of Goafest 2016
Simran Sabherwal Apr 9, 2016 8:06 AM
Presented by the Advertising Club and AAAI the Goafest ABBYs 2016 will once again see the entire advertising and marketing fraternity come together
Simran Sabherwal Apr 7, 2016 8:07 AM
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