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Have you read IMPACT’s 8th anniversary issue yet??blur=25

With ‘Age of personalisation’ as the theme, IMPACT got to know the people behind the designations and what makes them tick

Simran Sabherwal Nov 22, 2012 7:14 PM

Acquisitions increase scale, say industry leaders?blur=25

Experts feel acquisitions work best when people due diligence is part of the initial check process, along with legal & financial diligence

Simran Sabherwal Oct 26, 2012 7:51 PM

"Brands who tell shareable stories win"?blur=25

Marketers need to rethink their marketing strategies to keep up with digital savvy consumers, says Marc Bresseel, President, Initiative Worldwide

Simran Sabherwal Oct 25, 2012 7:58 PM

Is DAS deadline keeping advertisers awake at night??blur=25

"I would recommend my clients to not undertake any new metro-focus initiative in November," says Sam Balsara of Madison World

Simran Sabherwal Oct 19, 2012 7:51 PM

Zee 20:20: Of new game plans & aggressive goals?blur=25

As Zee celebrates its 20th birthday, the road ahead focuses on strengthening global footprint & digital presence. The company’s MD & CEO Punit Goenka in conversation...

Simran Sabherwal Oct 3, 2012 8:53 PM

Bigg Boss packs a ‘parivarik punch’ for season 6?blur=25

The channel hopes to market the show as a wholesome family entertainer. It will be aired daily at 9PM

Simran Sabherwal Sep 17, 2012 8:15 PM