Authors

With ‘Age of personalisation’ as the theme, IMPACT got to know the people behind the designations and what makes them tick
Simran Sabherwal Nov 22, 2012 7:14 PM

Experts feel acquisitions work best when people due diligence is part of the initial check process, along with legal & financial diligence
Simran Sabherwal Oct 26, 2012 7:51 PM

Marketers need to rethink their marketing strategies to keep up with digital savvy consumers, says Marc Bresseel, President, Initiative Worldwide
Simran Sabherwal Oct 25, 2012 7:58 PM

"I would recommend my clients to not undertake any new metro-focus initiative in November," says Sam Balsara of Madison World
Simran Sabherwal Oct 19, 2012 7:51 PM

As Zee celebrates its 20th birthday, the road ahead focuses on strengthening global footprint & digital presence. The company’s MD & CEO Punit Goenka in conversation...
Simran Sabherwal Oct 3, 2012 8:53 PM

The channel hopes to market the show as a wholesome family entertainer. It will be aired daily at 9PM
Simran Sabherwal Sep 17, 2012 8:15 PM