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Entertainment ticketing website Bookmyshow.com is quite bullish on growth. Ashish Hemrajani, Founder and CEO, Bigtree Entertainment, said, “Currently, we are selling 600,000 tickets per month online in India. Now, we are looking at growth outside the country. We are looking at five countries close to India and looking forward to strategic online ticketing community. While we are focussed on movies and plays, we are also identifying other avenues of entertainment. Ticketing experiences have improved. We are providing loyalty software and CRM (customer relationship management) to all multiplexes.”
Pallavi Goorha Kashyup Jun 16, 2010 11:18 AM
Alpenliebe continues with its light-hearted storytelling in its new TV campaign that brings out the monkey… er… fun girl in Kajol. The madari-monkey concept gets a twist with hilarious results, but does it work for brand Alpenliebe?
Pallavi Goorha Kashyup Jun 16, 2010 8:41 AM
Mediascope Publicitas, the Swiss media consultancy, has appointed Gourav Tandon as COO for its newly launched out-of-home (OOH) vertical. Tandon had put in his papers at Navia Asia as Chief Operating Officer earlier in June 2010.
Pallavi Goorha Kashyup Jun 16, 2010 8:38 AM
INQ Mobile, the wholly-owned subsidiary of Hutchison Whampoa, has launched its first ever campaign for India. Executed by MPG Active, the outdoor and activation division of Havas Media, the campaign involves setting up the tallest billboards in the NCR region of Gurgaon.
Pallavi Goorha Kashyup Jun 16, 2010 8:37 AM
Tata Teleservices (Maharashtra) Ltd (TTML) has called for an OOH pitch. The incumbent agencies for Tata Teleservices include MOMS, Laqshya Media and Square Circle Outdoors. It is learnt that besides the three incumbent agencies, Clear Channel Aaren Initiative, and Mudra MAX-OOH are among those vying for the business.
Pallavi Goorha Kashyup Jun 15, 2010 8:29 AM
With a provocative title like ‘Sleeping with the enemy – Is the age of collaboration really here?’, the views could only have been insightful. Mindshare’s Ashutosh Srivastava and Aegis Media’s Nick Waters engaged in this interesting debate, with Sanjay Behl of Reliance ADA as the session chairman.
Pallavi Goorha Kashyup Jun 14, 2010 8:48 AM
Vindi Banga President – Foods, Home & Personal Care, Unilever Plc, keynote speaker at ‘Marketing Responsibly: A seminar to Celebrate 25 years of The Advertising Standards Council of India’, stressed on the need to be responsible marketers and highlighted the three challenges for responsible marketing today.
Pallavi Goorha Kashyup Jun 11, 2010 9:14 AM
ASCI, India’s premier advertising body, commemorated its Silver Jubilee with ‘Marketing Responsibly: A seminar to Celebrate 25 years of The Advertising Standards Council of India’, was held in Mumbai on June 10, 2010. I&B Secretary Raghu Menon made some insightful comments on content regulation in his address.
Pallavi Goorha Kashyup Jun 11, 2010 9:14 AM
Much has been written about the burgeoning growth in the OOH industry. Heavy investments are being made in the latest technology. However, the industry is marred by lack of proper regulations and guidelines in place, which make this growth amoebic at best. Some leading OOH industry players share their views on bringing in regulations, collections, dealing with government authorities and more…
Pallavi Goorha Kashyup Jun 9, 2010 8:11 AM
The Airports Authority of India (AAI) has invited a ‘two-packet-system’ bid for the installation of ball balloon lights with ad displays on them outside the terminal building at Patna’s Jayaprakash Narayan International (JPNI) Airport. The contract period is for three years.
Pallavi Goorha Kashyup Jun 8, 2010 8:38 AM
K&V Media, an IMC agency started by Priyank Vashisht and Dheeraj Vashisht, along with Abdullah Khan, which completed a year on June 1, has chalked out some aggressive growth plans in its second year. The agency is confident of touching Rs 50 crore top line by the end of 2010.
Pallavi Goorha Kashyup Jun 4, 2010 8:31 AM
The Airports Authority of India (AAI) has invited bids under the ‘two packet system’ for the advertising rights on approximately 800 passenger baggage trolleys along with their retrieval, maintenance and safeguarding at the new airport terminal building of the Goa Airport.
Pallavi Goorha Kashyup Jun 2, 2010 8:26 AM
The Delhi Metro Rail Corporation (DMRC) has invited bids from national, multinational agencies and corporates for licensing out advertising rights inside MRTS stations (Barakhamba Road to Dwarka, excluding Rajiv Chowk) on Line 3. The contract shall be awarded for a period of five years and an EMD of Rs 20 lakh is required.
Pallavi Goorha Kashyup Jun 1, 2010 8:20 AM
Equus Red Cell Mumbai has recently won the creative duties of Travel Masters India Corporation (TMIC), a brand of Travel Masters India. Equus will also be responsible for formulating the marketing strategies for the brand.
Pallavi Goorha Kashyup May 29, 2010 9:01 AM
Sharpening its focus on making healthy breakfast options widely available for consumers, PepsiCo has launched a new campaign for its fruit juice brand Tropicana 100%. The new campaign focuses on making Tropicana 100% as an integral ingredient for a complete breakfast, especially on rushed weekdays.
Pallavi Goorha Kashyup May 28, 2010 8:46 AM
While industry experts can’t stop gushing about how out-of-home advertising has become an integral part of a brand’s communication plans and how much the media can be tapped to grab eyeballs of people increasingly spending their time outdoors, what exactly is the potential of this medium? What are the new trends emerging? exchange4media speaks with industry experts to get a better understanding of the OOH medium.
Pallavi Goorha Kashyup May 28, 2010 8:43 AM
Launched in 1958 in India, CEAT Tyres has been able to hold its own over the years. Having established itself in the consumers’ minds for years with its tagline ‘Born Tough’, the tyre manufacturer has now gone all contemporary and adopted a new logo, which means the good old ‘rhino’ has trotted off somewhere. Interestingly, CEAT is now more associated with its popular CEAT Cricket Ratings.
Pallavi Goorha Kashyup May 27, 2010 8:39 AM
Dhunji Wadia, Senior Vice President and Managing Partner, JWT Mumbai, has put in his papers. Wadia has confirmed the news to exchange4media, but refrained from revealing his next destination, saying that he was considering the various options. Meanwhile, it is not known who is replacing Wadia at JWT.
Pallavi Goorha Kashyup May 27, 2010 8:35 AM
Close on the heels of finalising Lowe Lintas as its creative partner, Nirula’s is now on the lookout for a media agency. The incumbent on the business is Jobra, which has been working with Nirula’s for several years. While it is learnt that several agencies have participated in the media pitch, specifics couldn’t be ascertained at time of filing the report.
Pallavi Goorha Kashyup May 27, 2010 8:32 AM
Dentsu, Concept and Percept have been shortlisted for the final round of the pitch for the Unique Identification Authority of India (UIDAI) business. It may be recalled that UIDAI had called for a pitch earlier in May this year. Two agencies will be awarded the creative and media duties. Industry sources have pegged the account size at over Rs 100 crore.
Pallavi Goorha Kashyup May 26, 2010 1:58 PM
Dentsu, Concept and Percept have been shortlisted for the final round of the pitch for the Unique Identification Authority of India (UIDAI) business. It may be recalled that UIDAI had called for a pitch earlier in May this year. Two agencies will be awarded the creative and media duties. Industry sources have pegged the account size at over Rs 100 crore.
Pallavi Goorha Kashyup May 26, 2010 9:04 AM
RC&M experiential marketing and tractor manufacturer Mahindra & Mahindra (FES) have come together for an on-ground activation initiative in Punjab that literally takes to the skies.
Pallavi Goorha Kashyup May 25, 2010 6:22 PM
Following a multi-agency pitch, ZenithOptimedia has won the media mandate for baby care brand Chicco. As per industry sources, the media spend is pegged at Rs 5 crore. McCann Erickson Delhi was recently assigned the creative duties of the brand.
Pallavi Goorha Kashyup May 25, 2010 7:59 AM
Bharat Sanchar Nigam Ltd (BSNL) has invited applications from OOH agencies for empanelment for the J&K telecom circle. The empanelled agency/ agencies will be responsible for BSNL's marketing and publicity activities, including advertising in outdoor, print and electronic media. The selected agencies shall be empanelled for a period of two years.
Pallavi Goorha Kashyup May 22, 2010 8:42 AM
Summer time means a generous sprinkling of prickly heat powders, even as ad after ad hammer the point promising ice cool relief from the skin ailment. But what happens if one suffers just from sweating and body odour during summers and not prickly heat? Vini Group’s Sundeo powder has smartly pegged itself in this gap, however, its launch ad leaves a lot to be desired.
Pallavi Goorha Kashyup May 21, 2010 8:41 AM
Kerala Tourism has invited agencies for its creative pitch. It is known that as many as 24 creative agencies are participating in the pitch. The account size is pegged at Rs 20 crore. Crayons Advertising and Stark Communications Pvt Ltd are the incumbent agencies.
Pallavi Goorha Kashyup May 21, 2010 8:29 AM
In a keenly contested pitch that involved over four agencies, Equus has won the creative duties of Glasxperts. Glasxperts aspires to be in the glass supplying business, wherein it will supply high quality glass to homes and corporations. A freshly minted company, it will provide all kinds of superior glass. The company is headquartered in Delhi.
Pallavi Goorha Kashyup May 19, 2010 8:07 AM
After launching three specialist mobile agencies – Softcell, Incelligence and Mobimost – a couple of weeks ago, Dentsu Digital on May 18, announced the launch of WWWOW, a new dedicated unit specialising in mobile design and applications. A new head for WWWOW will be named soon.
Pallavi Goorha Kashyup May 19, 2010 7:52 AM
In a keenly contested pitch that involved over four agencies, Equus has won the creative duties for Glasxperts. Glasxperts aspires to be in the glass supplying business wherein it will supply high quality glass to homes and corporate. A freshly minted company, it will provide all kinds of superior glass. Glasexperts is headquartered in Delhi.
Pallavi Goorha Kashyup May 18, 2010 4:19 PM
MMRDA (Mumbai Metropolitan Region Development Authority) has invited sealed bids from the outdoor agencies, for leasing out the commercial rights to display advertisements on 15 FOBs (foot over bridges) on Eastern and Western Express highways in Mumbai. The tender has been divided in two packages. The package one consists of six FOBs located on Eastern Express Highway and package two consists of nine FOBs on Western Express Highway.
Pallavi Goorha Kashyup May 18, 2010 8:53 AM
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