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Spikes Asia 2011 saw industry leaders pose some relevant questions that challenge the growth and way forward of the global communications industry. The conversations ranged from cautious optimism and the acceleration of change to how to handle that change.
Noor Fathima Warsia Sep 21, 2011 9:18 AM
Anyone paying attention to industry grapevine would definitely hear some passing remark, or a concerted conversation, of how JWT India, specifically Delhi, is seeing a rough patch and the pressure the agency’s CEO Colvyn Harris must be facing. But Colvyn is no stranger to such situations, and he reiterates that once again...
Noor Fathima Warsia Sep 20, 2011 10:01 AM
By his own admission, John Wren, CEO, Omnicom, is not satisfied with the agency’s performance even in markets where Omnicom is the largest player. For India, he is of the opinion that the holding company has seen more progress in the last 36 months than in the period before. He says, “I really look forward to what we can do in India in days ahead. India is a great area of focus not only for me, but for my management team.”
Noor Fathima Warsia Sep 20, 2011 9:25 AM
India is an important market for anyone betting on future growth, but for Jean-Yves Naouri, COO, Publicis Groupe, Executive Chairman, Publicis Worldwide, India is the next superpower of this region. In a conversation with exchange4media, Naouri speaks on what is working in favour of India in the days ahead.
Noor Fathima Warsia Sep 20, 2011 9:24 AM
Spikes Asia 2011 announced the shortlists of the remaining categories on September 20, 2011. Indian agencies have 14 shortlists in Print & Poster Craft, two in Film Craft and only one shortlist in the Integrated category. The agencies include Mudra, BBDO, McCann, JWT and Ogilvy.
Noor Fathima Warsia Sep 20, 2011 9:23 AM
By his own admission, John Wren, CEO, Omnicom, is not satisfied with the agency’s performance even in markets where Omnicom is the largest player. For India, he is of the opinion that the holding company has seen more progress in the last 36 months than in the period before. He says, “I really look forward to what we can do in India in days ahead. India is a great area of focus not only for me, but for my management team.”
Noor Fathima Warsia Sep 19, 2011 1:42 PM
Spikes Asia 2011 has begun full swing at the Suntec City in Singapore. Terry Savage, Festival CEO, speaks to exchange4media on the new record of delegates and entries that the Festival has achieved this year.
Noor Fathima Warsia Sep 19, 2011 8:59 AM
In a significant development, Sahara One Network has acquired telecast rights of over 100 Hindi movie titles. Sahara One officials confirmed the development to exchange4media. These titles are expected to play on both Hindi GEC Sahara One and the Hindi movie channel Filmy.
Noor Fathima Warsia Sep 19, 2011 8:52 AM
Spikes Asia 2011 announced the shortlists for 11 categories on day one of the Festival. While Indian agencies have done well in categories like Direct, Promo & Activation, Print, Design & Outdoor, the performance has not been as high in Digital, Radio and Mobile. The winners will be announced on September 20, 2011.
Noor Fathima Warsia Sep 19, 2011 8:51 AM
Of the 73 pieces of work entered from India, 14 have made it to the shortlist. These are from MediaCom, BBDO, Mindshare, Mudra, Maxus, Contract, CreativeLand and McCann Worldgroup.
Noor Fathima Warsia Sep 19, 2011 8:50 AM
The Bombay Ad Club has announced the office bearers for 2011-12. Lodestar UM’s CEO Shashi Sinha has been elected President of the Ad Club. Times Television Network’s CEO Sunil Lulla is Vice President. Ajay Kakar, CMO, Aditya Birla Group – Financial Services and Sujoy Ghosh, Director, BCCL are Secretary & Jt Secretary, respectively. Pratap Bose, CEO, Mudra Max is the Treasurer.
Noor Fathima Warsia Sep 17, 2011 2:40 AM
After a multi-agency pitch, Ashok Leyland has appointed Mudra Max as its media AoR. The creative mandate has been assigned to Bates India.
Noor Fathima Warsia Sep 16, 2011 11:58 AM
STAR India had experimented once again when it decided to premiere blockbuster titles on its Hindi movie channel Star Gold. However, this time, Star Gold began with strengthening distribution, refreshing the brand supported by hi-decibel marketing and a strong content push. The result: Star Gold sees itself as a reach platform than a frequency vehicle.
Noor Fathima Warsia Sep 16, 2011 10:11 AM
Muthoot FinCorp has appointed Lodestar UM as its media agency of record. Lowe Lintas handles the creative mandate. The account size is pegged at Rs 30-35 crore.
Noor Fathima Warsia Sep 15, 2011 8:30 AM
Lodestar UM has bagged the media duties of Jaypee Sports International (JPSI). The immediate priority will be around the JPSI-owned and managed Formula 1 track – Buddh International Circuit in Greater Noida. The budget for the first year is expected to be around Rs 25-30 crore.
Noor Fathima Warsia Sep 14, 2011 11:31 AM
IRS-NRS merger, AdAsia in India, Sony in top order – quite a lot in the Indian media space is back...
Noor Fathima Warsia Sep 12, 2011 8:31 AM
Broadcasters in India have turned their attention to the music genre and 2011 has already seen the launch of two Hindi music-only channels – Mtunes and Mix. But can this Rs 300-350 crore ad market take more players? Advertisers and media buyers are not too convinced.
Noor Fathima Warsia Sep 12, 2011 8:29 AM
Following a multi-agency pitch, mobile handset manufacturer HTC India has awarded its media duties to OMD India’s Delhi office. The business is pegged in the vicinity of Rs 40-45 crore.
Noor Fathima Warsia Sep 12, 2011 8:22 AM
Following a multi-agency pitch, Tourism Australia has parked its Rs 13-15 crore media business with OMD India.
Noor Fathima Warsia Sep 8, 2011 9:30 AM
Maxus India’s Delhi office has been awarded the media duties of PolicyBazaar.com. Mudra Communications is the creative agency on the business. The account is pegged in the vicinity of Rs 22-25 crore.
Noor Fathima Warsia Sep 7, 2011 3:14 PM
From the 11 agencies that had gone after the Bharat Petroleum Corporation Ltd (BPCL) media business, nine were invited to present, and now four have made it to the shortlist. These include Lintas Media Group, Mudra Max, MEC and Maxus.
Noor Fathima Warsia Sep 7, 2011 12:59 PM
In light of the stake that Jyothy Labs has acquired in Henkel, the agency relations of brands of the two companies are set to see changes. In some of the first developments on this, Maxo has been moved from Rediffusion Bangalore to Mudra Mumbai. Exo would be handled by Mudra Mumbai too and Pril will now be handled by TBWA Mumbai.
Noor Fathima Warsia Sep 7, 2011 12:56 PM
The much-awaited NRS-IRS merger is finally coming to fruition. Both the ABC, which is fronting the NRS on behalf of the NRSC, and the MRUC, which owns IRS, are set to sign the agreement within the next couple of weeks. The development would be a course changing milestone for the Indian print industry.
Noor Fathima Warsia Sep 6, 2011 9:37 AM
As part of its statutory requirement, Bharat Petroleum Corporation Ltd is reviewing its media duties, and has completed the first round of presentations in the process. It is understood that there are nine agencies in the fray for the pitch. The account is pegged in the vicinity of Rs 60-65 crore.
Noor Fathima Warsia Sep 6, 2011 9:18 AM
The News Broadcasters Association has initiated a conversation with TAM Media Research to change data release frequency from weekly to monthly. While the conversation has just begun, industry stakeholders such as media agencies believe the suggestion is a step backward.
Noor Fathima Warsia Sep 5, 2011 8:35 AM
Mindshare Chennai has made a key addition in its south leadership team with the appointment of Kavitha Srinivasan as Partner - Client Leadership. She would be reporting to Chirantan Chandran, Principal Partner, Client Leadership, Mindshare South & East. Mindshare has made Chennai the hub for markets such as Kerala and Andhra Pradesh, and the agency looks to place special focus on local advertisers.
Noor Fathima Warsia Sep 5, 2011 8:33 AM
Steve King, Global CEO, ZenithOptimedia, is very “happy” with the growth of the agency in India, which despite its late entry, is already amongst the top five markets for ZO. The agency’s agenda ahead may include making Optimedia a separate brand in India, but King tells exchange4media that priority at present is investing further in India and focussing on client relationships and talent.
Noor Fathima Warsia Jul 5, 2011 10:46 AM
Both shortlisted entries have converted to Bronze Lions in the Film category. Mudra’s Silent Anthem has scored again, and JWT India has got its first and only Lion for this year.
Noor Fathima Warsia Jun 27, 2011 11:44 AM
Ogilvy India and Nirvana Films won India its third Gold Lion at Cannes Lions 2011. The ‘Train’, done for the Ministry of Railways, was the only entry shortlisted and subsequently awarded in the Film Craft category. “I had worked on this film like a 20-yr old trainee,” divulged Piyush Pandey, speaking on the win.
Noor Fathima Warsia Jun 27, 2011 11:19 AM
Cannes Lions took a big step this year in linking creativity back to effectiveness by launching the Creative Effectiveness Lions. Six winners from four countries have won in the first year. BBDO’s W.A.L.S for Gillette ensured India’s presence on the elite list.
Noor Fathima Warsia Jun 27, 2011 9:31 AM
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