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As the curtains close on Cannes Lions 2011, exchange4media caught up with Ogilvy India’s Executive Chairman and Creative Director, Ogilvy South Asia, Piyush Pandey, on India’s performance this year.
Noor Fathima Warsia Jun 27, 2011 9:30 AM
After the show of 17 Lions last year, 2011 has got India back on track. Indian agencies have won 24 Lions in all -- this is one short of the 25 Lions of 2009, which was the highest India has ever won at Cannes Lions. Mudra and BBDO led the India tally.
Noor Fathima Warsia Jun 27, 2011 9:24 AM
In a power breakfast, IPG officials discussed threadbare the issues that faced women professionals in the advertising industry, and what various companies, including clients, were doing to overcome these hurdles. Speaker Lynn de Souza, Chairman & CEO, Lintas Media Group, explained the India approach.
Noor Fathima Warsia Jun 24, 2011 9:17 AM
As Cannes Lions 2011 begins the sixth day, Festival CEO Philip Thomas, reflects back on the week, and some things that can be expected from the Festival next year.
Noor Fathima Warsia Jun 24, 2011 9:15 AM
Effie Worldwide and WARC announced the first Global Effectiveness Rankings during the Cannes Lions International Festival of Creativity, which included the most effective agencies, advertisers and brands in APAC. Ogilvy Mumbai was pronounced the Most Effective Individual Agency Office, followed by Lowe Lintas Mumbai.
Noor Fathima Warsia Jun 24, 2011 8:51 AM
For some, The Times of India party going back to being hosted on the beach, coupled with India’s growing metals tally, is a sign that things are looking up again...
Noor Fathima Warsia Jun 23, 2011 9:26 AM
Cannes Lions International Festival of Creativity is already looking good for India. Indian agencies have pocketed 20 Lions this year, Mudra leading the charge with a fair margin. India had won 17 Lions in all last year.
Noor Fathima Warsia Jun 23, 2011 9:17 AM
TapRoot India has won a Silver Outdoor Lion, while BBDO India and Sorento Healthcare Communication have won a Bronze Outdoor Lion each. The elated winners speak to exchange4media on the Lions haul.
Noor Fathima Warsia Jun 22, 2011 1:59 PM
McCann Worldgroup has won the single Bronze awarded to India in the Radio Lions category. Jury Member Nitesh Tiwari, Executive Creative Director, Leo Burnett India said that the simplicity of the idea, and the surprise element, worked for the entry.
Noor Fathima Warsia Jun 22, 2011 11:48 AM
Media Lions has brought India its first Gold Lions of 2011, courtesy Lodestar UM’s work done for L’Oreal. Maxus India follows with a Silver Lion for Tata Sky. Jury member Nandini Dias, COO, Lodestar UM, speaks to exchange4media on India wins.
Noor Fathima Warsia Jun 22, 2011 11:35 AM
Even as BBDO India has two Silvers and one Bronze, and Mudra has two Bronze Lions and one Silver, the shortlists keep Mudra one point ahead of BBDO India. TapRoot, Lodestar UM and McCann Worldgroup tie on number three position.
Noor Fathima Warsia Jun 22, 2011 11:00 AM
Between sessions, exhibitions and meetings around the Palais des Festivals, the Indian delegates have got busy at Cannes. On day three, Cyber’s blank was a dampener for many, but wins in Media, Outdoor & Radio have brought back some busy conversations again.
Noor Fathima Warsia Jun 22, 2011 9:25 AM
While PR Lions on the whole saw a drop in metals awarded, 2011 is India’s best year so far in the category with three Silver Lions. BBDO India was awarded two Silvers for Shave Sutra for Gillette, while Mudra was awarded one Silver for Silent Anthem for Reliance. Jury member, Veena Gidwani, Madison PR, stated that India had good work, but a lot of better work was missing.
Noor Fathima Warsia Jun 21, 2011 12:26 PM
As India draws another blank in Direct Lions, the disappointment from the category deepens. Contract Advertising’s Raj Nair, who was on the jury this year, speaks to exchange4media on where India is losing out in this category.
Noor Fathima Warsia Jun 21, 2011 11:55 AM
And the Silent Anthem has done it for Mudra Communications in the Promo Lions category, winning the agency two Bronzes. These turned out to be the only two wins of the category. Jury member Brian Tellis of FountainHead did not shy away from stating that the experiential marketing companies that should have won in this category had not even participated.
Noor Fathima Warsia Jun 21, 2011 11:46 AM
At the end of Day Two of the Cannes Lions International Festival of Creativity, the total score takes Mudra one point ahead of BBDO India. Entries doing the trick are ‘Silent Anthem’ and ‘Shave Sutra’.
Noor Fathima Warsia Jun 21, 2011 10:01 AM
Seven entries from India have made it to the Media Lions shortlist. BBDO India leads tally with three entries shortlisted; Lodestar UM, Maxus India, McCann Worldgroup and Contract Advertising have an entry each.
Noor Fathima Warsia Jun 21, 2011 9:49 AM
Technology is driven by people, but what drives people and triggers changes in their media consumption behaviour? PHD’s Worldwide Strategy and Planning Director, Mark Holden, draws the media landscape in 2015.
Noor Fathima Warsia Jun 21, 2011 9:42 AM
Advertising, or better put, Communication impacts lives. Both agencies and clients have proved this time and again. And global thought leaders, Wunderman’s Daniel Morel and Leo Burnett’s Mark Tutssel, cite some examples on creativity that made a social difference.
Noor Fathima Warsia Jun 21, 2011 9:41 AM
Cannes Lions has introduced Holding Company of the Year award, Creative Effectiveness award & The Lion of St Mark this year. The Festival has made some changes to the Agency of the Year award. It has also introduced more for young marketers and young suits at the Festival. And to reflect all changes, the Festival has also got a strapline this year on.
Noor Fathima Warsia Jun 20, 2011 9:24 AM
After having sorted any travel and settling-in issues, the India camp is getting comfortable in the sunny Cannes city, discussing who else is here, and who is winning...
Noor Fathima Warsia Jun 20, 2011 9:22 AM
As the Cannes Lions International Festival of Creativity begins, Indian agencies have already begun the race for the metal. Mudra is aggressive at Cannes too and is leading the India shortlist tally in the first three categories. BBDO follows closely behind.
Noor Fathima Warsia Jun 20, 2011 9:20 AM
As communication services get more impacted by changing technologies, organisations are ready to shift budgets to riskier activities, including the likes of becoming a publisher and building marketing technology solutions, or in other words, looking for tighter connection with their tech teams.
Noor Fathima Warsia Jun 20, 2011 8:51 AM
With the appointment of Rohit Ohri as Executive Chairman, Dentsu India Group’s top structure would see some changes.
Noor Fathima Warsia Jun 8, 2011 10:28 AM
In a candid conversation with exchange4media, Rohit Ohri speaks on his decision to exit JWT and join Dentsu India as Executive Chairman, Dentsu India Group.
Noor Fathima Warsia Jun 8, 2011 9:03 AM
Zee Entertainment Enterprises Ltd and STAR India coming together for distribution was just another signal that under new leaders, Indian broadcasting industry has matured for a bright future.
Noor Fathima Warsia May 30, 2011 8:24 AM
Hindustan Unilever’s General Manager-Media Services, South Asia, Srikanth Srinivasamadhavan, is headed to HSBC India as Head – Marketing.
Noor Fathima Warsia May 26, 2011 8:17 AM
STAR India and Zee’s decision to form a distribution joint venture will significantly impact the Indian distribution scenario. In what is seen as a “monopoly” of sorts, it is expected that more players will join in. Essel Group’s Arun Kapoor is said to be leading this venture.
Noor Fathima Warsia May 25, 2011 7:46 PM
STAR India is finally paying attention to Star One or so it seemed as I was seeing the ‘Sach Ka Saamna’ promos on the channel.
Noor Fathima Warsia May 16, 2011 8:53 AM
After a stint of over two years, Sushma Jhaveri, Senior Vice President, Carat, is moving on from the organisation.
Noor Fathima Warsia May 16, 2011 8:44 AM
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