Noor Fathima Warsia

noorw@exchange4media.com @Noor Fathima Warsia

“Let's not scribble over a 1000 here and there, but with 77,000 registered publications, where magazines form a significant portion, India is one of the major magazine hubs of the world,” said Minister of Information & Broadcast, Ambika Soni, as the Keynote Speaker of the 38th FIPP World Magazine Congress.

Noor Fathima Warsia Oct 12, 2011 8:35 AM

“It is a matter of honour and pride for us that the 38th FIPP World Magazine Congress is taking place in India,” Aroon Purie, Founding Chairman and Editor-in-Chief, India Today Group and Chairman, FIPP reiterated the fact that Indian media has arrived on the world stage, and that the Indian media space has opened up to the world, when he began his address with this statement.

Noor Fathima Warsia Oct 12, 2011 8:34 AM

The 38th FIPP World Magazine Congress began in India with a house packed with Indian and international delegates exchanging notes on what is keeping the magazine business busy globally. The opening ceremony saw actor Shah Rukh Khan set the tone for October 11 and 12, when discussions on various subjects on the magazine industry would unravel.

Noor Fathima Warsia Oct 11, 2011 8:48 AM

In a recent judgment over an earlier case on format show ‘Sach ka Saamna’, the Delhi High Court has recognised the Broadcasting Content Complaint Council (BCCC) as a competent body to regulate content on television in India. For, the Indian broadcasting industry, this is an important landmark in the course of pursuing self-regulation.

Noor Fathima Warsia Oct 10, 2011 8:43 AM

Champions League Twenty20 (CLT20) has seen a significant drop in opening ratings in comparison to last year. Media observers state that the reasons vary from CLT20 as a property that has to yet establish itself to the current negative sentiment around the sport.

Noor Fathima Warsia Oct 7, 2011 8:45 AM

Mudra Max has won the media mandate of World Gold Council, the market development organisation for the gold industry and the global voice of authority for gold. The incumbent agency to the account was Starcom Worldwide.

Noor Fathima Warsia Oct 4, 2011 9:43 AM

After establishing itself in Mumbai as a creative force to reckon with, Ogilvy India has diverted more than the usual share of attention to Delhi and also Bangalore, as the next markets where Ogilvy India would see growth from. In a conversation with exchange4media, Miles Young, CEO, Ogilvy Worldwide elaborates more on the agency’s thought process on the way forward.

Noor Fathima Warsia Oct 4, 2011 9:32 AM

Mudra Max is on a winning spree. Close on the heels of adding the media duties of Ashok Leyland, Canara HSBC Life Insurance and World Gold Council, the agency has been awarded the media mandate for Bharat Petroleum Corporation Ltd (BPCL). The account is pegged in the vicinity of Rs 60-65 crore. Pratap Bose, CEO, Mudra Max, has confirmed the development to exchange4media.

Noor Fathima Warsia Oct 4, 2011 9:16 AM

Cartoon Network has undergone a channel ‘refresh’ to signify “vibrancy and the fresh approach” of its premise - ‘It’s a fun thing’. Monica Tata, General Manager, Entertainment Networks, South Asia Turner International India elaborates.

Noor Fathima Warsia Oct 3, 2011 8:35 AM

As ‘Bigg Boss Season 5’ debuts on television in India on October 2, 2011, Colors has planned an aggressive, cross media, marketing push for its “marquee” event.

Noor Fathima Warsia Oct 3, 2011 8:34 AM

Madison Media and McCann Erickson got Star Plus, Zee TV and Colors to get together to promote the cause of healthy heart for Saffolalife.

Noor Fathima Warsia Oct 3, 2011 8:19 AM

The Readership Studies Council of India (RSCI) has the task to provide a gold standard survey for the Indian print industry. Lynn de Souza, RSCI’s first Chairperson, is clear that research that comes from RSCI should not just be a currency, but also establish the true picture of print readership in India, which she believes is a vibrant and growing industry.

Noor Fathima Warsia Oct 3, 2011 8:17 AM

Even as the excitement of the RSCI is still there, the Q2 of IRS 2011 coverage has turned out to be great fun. exchange4media Group has partnered with Lintas Media Group for IRS analysis this time, and while it has been barely two days since the data is out, it has already turned out to be a learning experience.

Noor Fathima Warsia Oct 3, 2011 8:14 AM

Canara HSBC Life Insurance has moved its media mandate to Mudra Max. The business is pegged at Rs 20 crore. The incumbent on the business is Mindshare India.

Noor Fathima Warsia Sep 30, 2011 11:38 AM

Madison Media and McCann Erickson have teamed up once again on ‘World Heart Day’ to take forward Saffolalife’s mission to reduce incidences of cardio-vascular diseases. The agencies partnered with The Times of India to wish ‘Happy Birthday Dear Heart’ on September 29, 2011.

Noor Fathima Warsia Sep 30, 2011 9:10 AM

Lintas Media Group’s Delhi office has bagged the media mandate for Ralson Tyres. The size of the account is estimated at Rs 15 crore. Yogeshwar Sharma, DGM-Advertising, Ralson Tyres, confirmed the development to exchange4media.

Noor Fathima Warsia Sep 29, 2011 8:13 AM

Comedy Central and a channel for young audiences to be launched within next three months, Hindi movie channel deferred.

Noor Fathima Warsia Sep 28, 2011 11:40 AM

Sam Balsara, Chairman and MD, Madison World, sets growth agenda. Lara Balsara is chief architect of the four-legged strategy to harness people power, automate processes, enable ideation and digitise from the inside.

Noor Fathima Warsia Sep 28, 2011 8:49 AM

Following a multi-agency pitch, ABT Associates (USAID) has appointed Maxus India for its media campaign under USAID’s Market Based Partnerships for Health project. The media campaign will centre on promoting the ‘Sathiya’, ‘DMPA’ and ‘Sathi Bachpan Ke’ activities in Uttar Pradesh, Jharkhand and Uttarakhand.

Noor Fathima Warsia Sep 28, 2011 8:39 AM

The A+E Networks & TV18 joint venture has brought MPG India on board for the media duties of its soon-to-be-launched History channel in India. The agency will work on the media strategy for the channel’s launch and sustenance thereof in India. McCann Erickson is the creative agency on the business.

Noor Fathima Warsia Sep 28, 2011 8:39 AM

Sony Entertainment Television has been climbing steadily to the No. 2 position amongst the Hindi general entertainment channels. While the credit goes to various shows, most of all the ones making the difference are ‘Bade Acche Lagte Hai’ and ‘KBC’. Given the finite nature of a property such as ‘KBC’, how does the channel intend to keep the momentum going? The channel’s Business Head Sneha Rajani replies.

Noor Fathima Warsia Sep 27, 2011 9:07 AM

In a bid to simplify and add more from its stable to its advertisers, Madison World has renamed some of its older units, specifically from Madison Media. The agency has also launched standalone units for some of its key clients. Some of its newer offerings too have begun to take shape.

Noor Fathima Warsia Sep 27, 2011 8:49 AM

The merger of the IRS and NRS led to the formation of Readership Studies Council of India (RSCI). The RSCI would have 10 members from both the Audit Bureau of Circulation (ABC) and the Media Research User’s Council (MRUC). The ABC and MRUC have nominated these members. Lynn de Souza, Chairman & CEO, Lintas Media Group, is expected to be first Chairperson of the RSCI.

Noor Fathima Warsia Sep 26, 2011 12:26 PM

Madison Media has designed a new brand position to articulate what the agency means to its clients. The new position is set to launch soon. At the heart of this new position is one word – iEngine.

Noor Fathima Warsia Sep 26, 2011 12:24 PM

Mahuaa has appointed Lowe Lintas as its creative partner for the forthcoming launch of its Gujarati and Rajasthani channels. The Bangla channel continues to be with Rediffusion. The company is in the process of finalising a media agency soon.

Noor Fathima Warsia Sep 23, 2011 9:48 AM

September 22 marked the Foundation Day for Lintas, and the media service asset, Lintas Media Group, celebrated the day as ‘bring a family member to work’ day. Lintas offices across cities joined in the celebrations.

Noor Fathima Warsia Sep 23, 2011 9:40 AM

Following a multiagency pitch, luggage brand VIP Industries Ltd has moved its media mandate to Lodestar UM. The account size is pegged in the vicinity of Rs 45-50 crore. Ogilvy is creative agency for the business.

Noor Fathima Warsia Sep 23, 2011 9:33 AM

The Indian Readership Survey and National Readership Survey have finally merged and made way for the Readership Studies Council of India (RSCI) that would offer the Indian print industry a single robust currency for all genres of publications.

Noor Fathima Warsia Sep 22, 2011 8:55 AM

The recently concluded India’s tour of England in the NatWest Series has delivered low ratings for ESPN-STAR Sports. Advertisers and media agencies are of the opinion that this adds interest to the forthcoming India vs. England series that would be played in India.

Noor Fathima Warsia Sep 22, 2011 8:54 AM

In a conversation with exchange4media, Michael Wall, CEO, Lowe & Partners, chalks out two areas of focus for Lowe in India – strengthening presence in Tier II cities in India and growth in digital and social media both organically and through acquisitions.

Noor Fathima Warsia Sep 21, 2011 9:27 AM