Authors
Special Correspondent, Delhi
Rele can't stress enough on the difference between frozen desserts and ice-cream..
Neeta Nair Jul 24, 2017 8:51 AM
Dangal director Nitesh Tiwari has been associated with KBC campaigns for six seasons in a row
Neeta Nair Jul 21, 2017 8:25 AM
Lluis Ruiz Ribot, CMO, KFC India, talks about the company’s fresh approach to marketing, recent campaigns, focus on digital and more
Neeta Nair Jun 28, 2017 8:02 AM
Nike’s Da Da Ding was the only Indian campaign to be shortlisted for the Film Craft Lions
Neeta Nair Jun 24, 2017 8:20 AM
A list of India’s nominations to Cannes Lions International Festival of Creativity
Neeta Nair Jun 13, 2017 7:44 AM
With the Cannes Lions International Festival of Creativity 2017 set to begin on June 17, the spotlight is on India’s chances of improving last year’s metal tally of 27 or even winning another Glass Grand Prix to seal a hat-trick
Neeta Nair Jun 12, 2017 8:39 AM
Brand Patanjali rides on the ‘Made in India’ swadeshi sentiment, but Acharya Balkrishna, CEO, Patanjali Ayurved, says that he soon expects the company to write a success story abroad too
Neeta Nair Apr 10, 2017 9:46 AM
Tamara Ingram during her first visit to India, eight months after taking over as the Worldwide CEO of J. Walter Thompson Company, talks about why India is a key market for the network
Neeta Nair Nov 29, 2016 8:14 AM
As a country, we have got to change our perspective to what works globally. If our benchmarks are not global, we are not going to be able to compete at a world level, says Saurabh Varma, CEO, Leo Burnett, South Asia, who is among the jury members at the Cannes Lions International Festival of Creativity 2016
Neeta Nair Jun 20, 2016 7:34 AM
Ramesh Iyengar, CMD, Select Direct Marketing Communications talks about the factors Indian agencies must consider before sending their entries to Cannes
Neeta Nair Jun 16, 2016 8:12 AM
Ashish Bhasin, Chairman and CEO, South East Asia, Dentsu Aegis Network, who is on the Media Lions jury at Cannes this year speaks about the hard work involved in the judging process, India’s prospects in the media category and much more…
Neeta Nair Jun 13, 2016 8:03 AM
IPL has always been fully loaded with sponsors; in fact more than 80 different brands are associated with the eight IPL teams this season
Neeta Nair May 5, 2016 8:03 AM
IPL has always been fully loaded with sponsors; in fact more than 80 different brands are associated with the eight IPL teams this season
Neeta Nair May 5, 2016 8:03 AM
At Goafest2016, Shobha De, author, columnist and social commentator, spoke about a subject which from time to time becomes a matter of raging debate in the country— intolerancenee
Neeta Nair Apr 11, 2016 7:55 AM
By setting up a Rs 2,000 crore empire of FMCG goods and making the MNC biggies as well as Indian companies sit up and take notice, Baba Ramdev with his Patanjali empire has set a new trend in motion
Neeta Nair Mar 28, 2016 8:02 AM
In the upcoming Standard Chartered Mumbai Marathon (SCMM) 2016, 266 teams from 157 companies will participate in the run to get the $ 3,77,000 prize money which is at stake.
Neeta Nair Jan 15, 2016 8:50 AM
Nitin Agarwal, AVP-Marketing, Shopclues.com speaks on the brand’s focus on the middle class consumer and his expectation from 2016
Neeta Nair Jan 6, 2016 8:12 AM
As one of India’s biggest passenger car-maker Maruti Suzuki turns its focus on the premium segment, RS Kalsi, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, speaks about the recent high octane campaigns for the S-Cross, Baleno and Celerio, the exclusive Nexa sales network and the strategy behind registering 17-18% growth in the festive season.
Neeta Nair Dec 10, 2015 9:50 AM
As one of India’s biggest passenger car-maker Maruti Suzuki turns its focus on the premium segment, RS Kalsi, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, speaks about the recent high octane campaigns for the S-Cross, Baleno and Celerio, the exclusive Nexa sales network and the strategy behind registering 17-18% growth in the festive season.
Neeta Nair Dec 10, 2015 8:25 AM
WPP recently forayed into the Indian educational sector with Sir Martin Sorrell, CEO, WPP, inaugurating the ISDI WPP School of Communication in Mumbai in partnership with Indian school of Design and Innovation. Exchange4media speaks to Radha Kapoor, Founder and Executive Director at ISDI
Neeta Nair Oct 14, 2015 8:37 AM
TOP STORIES
