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Starcom has appointed Ashwini Kamat as head of their Bangalore office. Kamat was previously responsible for training and new business development for Starcom nationally. She moves into the role vacated by Sindhuja Rai, General Manager, who has put in her papers.
exchange4media Bangalore Bureau Jun 24, 2008 8:59 AM
Tag Media Network, touted as India’s first and largest in-store television network, has appointed Kapil Bahri as Vice-President, Sales. He will be based in Delhi and will be responsible for the marketing and sales operations of the company in the North and East regions.
exchange4media Bangalore Bureau Jun 23, 2008 8:23 AM
Bangalore based Jivox, the first self-service, online video advertising platform, is planning to expand in India. Jivox has also gained significant traction with publishers, who are eager to monetize the content on their sites and tap into a huge pool of smaller advertisers that would otherwise be confined to banner or search ads.
exchange4media Bangalore Bureau Jun 21, 2008 8:22 AM
RK Swamy BBDO recently released a Guide to Market Planning, which is seen as a valuable aid for any marketer to understand the heterogeneous market as India. It is seen as a comprehensive source to purchasing power in urban and rural areas.
exchange4media Bangalore Bureau Jun 16, 2008 8:27 AM
Efficiency and indulgence, refuge and escape, conformism and showmanship, child-like delight and intellectual growth, the payoffs from technology in personal life are dichotomous, says the latest JWT Brand Chakra study. The findings are particularly relevant for brands in the personal technology domain like personal computers, Internet connectivity, telecom, mobiles and visual imaging gadgets.
exchange4media Bangalore Bureau Jun 12, 2008 8:23 AM
Radio Indigo invited Bangaloreans to apply for the position of a Sales Executive for a Monaco-based company. It created history of sorts by making the candidates go through a stress interview live on-air. The campaign helped create awareness about the company.
exchange4media Bangalore Bureau Jun 10, 2008 8:09 AM
Zee Kannada’s popular dance show ‘Kuniyonu Baara’ has always given an encouraging and challenging platform for the participants. ‘Tata Indicom Kuniyonu Baara 3’, which is on air every Saturday and Sunday, has entered the final stage and is looking to conclude with a bang on Sunday, June 8, between 5.30 pm and 9.00 pm.
exchange4media Bangalore Bureau Jun 7, 2008 8:00 AM
As part of its global expansion plans, AOL has launched Asylum.in, bringing the most popular international men’s lifestyle site in the US to India. The India site will have customised content in addition to syndicated content from the US.
exchange4media Bangalore Bureau Jun 6, 2008 10:01 AM
Technology magazine PC World has announced the winners of its second annual Net4 PC World Web Awards in its June 2008 issue. This year, 57 websites across 31 popular categories have been recognised for demonstrating excellence in the Internet domain.
exchange4media Bangalore Bureau Jun 5, 2008 9:17 AM
Akamai Technologies has released its inaugural ‘State of the Internet’ report with the January-March quarter of 2008. The quarterly report is extrapolated from data gathered across Akamai’s global server network and includes data on origins of attack traffic, network outages, besides a look at broadband connectivity by geography.
exchange4media Bangalore Bureau Jun 4, 2008 8:25 AM
Big Animation, the animation arm of Reliance ADAG, has installed Foundry Networks Inc’s BigIron RX backbone and FastIron Series Layer 2/3 switches into its high-performance 10 gigabit Ethernet animation production network. This would enable Big Animation to create groundbreaking animation.
exchange4media Bangalore Bureau Jun 4, 2008 8:23 AM
Deccan Chronicle has launched its Bangalore edition in keeping with its aim to consolidate its presence in the South. The newspaper is currently delivered free of cost and the price would be disclosed later. In order to emphasise on the youth connect of the paper, Deccan Chronicle has launched an ad with the tagline ‘For Young Minds’.
exchange4media Bangalore Bureau Jun 2, 2008 9:03 AM
The recently-concluded Karnataka Assembly elections saw channels go on an overdrive, carrying exit polls, analyses, debates, sound bytes, etc. On the final day of counting on May 25, while most channels were focussing on the winners and losers, Zee Kannada decided to be a little different.
exchange4media Bangalore Bureau May 31, 2008 8:36 AM
Kannada entertainment channel Suvarna is set to present Kannada television’s first ever-mythological serial – ‘Shivaleelamrutha’. The epic will feature legendary stories of Lord Shiva. ‘Shivaleelamrutha’ will premiere on June 9 and would be aired at 9-9.30 pm on weekdays.
exchange4media Bangalore Bureau May 30, 2008 8:40 AM
141Sercon has bagged the CRM business of VLCC, which aims to build brand value for its clients through interactive campaigns to build customer loyalty. This is the first time that VLCC is undertaking a project on this scale to understand its customer needs. The size of the business is in the region of Rs 10 crore.
exchange4media Bangalore Bureau May 29, 2008 8:59 AM
Starcom Entertainment, the entertainment and embedded marketing unit of Starcom MediaVest Group, has been rechristened The Bridge. The specialist unit, which has been operating in different parts of Asia since 2003, will have a three-hub operational structure, based in Mumbai for South Asia, Singapore for South East Asia and Shanghai for Greater China and North Asia.
exchange4media Bangalore Bureau May 29, 2008 8:58 AM
Bangalore-based AeNwis e-Systems, a multi-channel target marketing and promotions management service, has launched ‘open2save’, an innovative online venture for the retail industry. open2save claims to be India’s largest aggregator of all deals and discounts available in the retail market.
exchange4media Bangalore Bureau May 28, 2008 9:21 AM
Kingfisher, the ‘King of Good Times’, has launched an online consumer initiative to select the ‘Face of Kingfisher’. This initiative offers an opportunity to young people to be selected by Kingfisher World users as the face of Kingfisher and enjoy the Kingfisher experience.
exchange4media Bangalore Bureau May 28, 2008 9:16 AM
Sun Microsystems India, a company providing technology infrastructure, has been declared one of India’s strongest business brands by Superbrands India, an independent brand arbiter. Sun India will now use the Business Superbrands logo and will be featured in the second edition of ‘Business Superbrands 2008’.
exchange4media Bangalore Bureau May 26, 2008 8:43 AM
With FM radio stations being launched every other day across the country, there is a crunch of talented and trained people in this field – be it in production, engineering, creative or radio jockeying. In a bid to address this issue, Big FM, in conjunction with Access Atlantech Edutainment, has launched an RJ Training Course.
exchange4media Bangalore Bureau May 17, 2008 8:52 AM
Sulekha.com, a popular online community for Indians worldwide, has launched the Sulekha Book Series, a part of the year round Blogprint initiative, which sees the creative works of Sulekha’s bloggers appear in print. The Sulekha Book Series is Sulekha.com’s own publication series to encourage quality blogging.
exchange4media Bangalore Bureau May 17, 2008 8:51 AM
In the last two years, Bangalore has witnessed a plethora of changes – be it the journey from Bangalore to Bengaluru, start of the Metro project and, most importantly, the revival of Sandalwood music. Capturing this spirit of change and the international face of Bengaluru, Radio Mirchi will hit the airwaves with a new, refreshing and addictive sound as part of its second anniversary.
exchange4media Bangalore Bureau May 16, 2008 10:09 AM
Kappa, the Italian fashion sports wear brand introduced in India by LMG Brands, has launched its sports wear range for kids – Kappa Under 14. The brand has also marked the launch of Kappa Under 14 by extending support to Arjun Maini, the Under-12 National Karting Champion.
exchange4media Bangalore Bureau May 5, 2008 8:12 AM
Seventymm, India’s largest movie rental company, is presenting a bundle of frolic and fun for toonagers, tweenagers and teenagers to enjoy this summer vacation in the comfort of their homes. The website is running a special ‘Summer Camp’, with a whole range of movies, quizzes and videos.
exchange4media Bangalore Bureau May 3, 2008 8:04 AM
MAA Communications Bozell has roped in Priya Kapur as Director, Planning & Creative. She moves from O&M Bangalore. Kapur’s career spans over 14 years, starting with Enterprise Advertising, Delhi and moving on to some of the country’s top agencies, including O&M, McCann Erickson, Contract Advertising and Mudra.
exchange4media Bangalore Bureau Apr 29, 2008 7:58 AM
TBWA\India has bagged Titan’s Gold Plus brand from the house of Tatas following a multi-agency pitch. TBWA\India had earlier bagged the business of Procall from Essel Group. The cumulative size of both the businesses is said to be considerable.
exchange4media Bangalore Bureau Apr 29, 2008 7:57 AM
Shut up and Move On! In its inimitable irreverent style, Fastrack captures the nonchalant, on-the-move attitude that keeps today’s youth ticking in its new TVC.
exchange4media Bangalore Bureau Apr 25, 2008 8:18 AM
With Karnataka gearing up for the Assembly elections, Kannada channel Suvarna News, too, is in poll mode with ‘Karnataka Kurukshetra’, a special election programme claimed to be the first in Kannada television to provide a definitive breakdown on the Assembly elections.
exchange4media Bangalore Bureau Apr 23, 2008 8:26 AM
Microsoft and NDTV Media have begun advertising on social networking site Facebook in India through its new advertising platform, which was launched in India in February 2008. The ad platform was launched to simplify digital advertising and create a larger eco-system connecting advertisers and publishers.
exchange4media Bangalore Bureau Apr 23, 2008 8:25 AM
Hanmer & Partners has bagged the PR mandate for Ikya Human Capital Solutions. Ikya is a Bangalore-based premium integrated HR solutions company with a focus on staffing solutions, recruitment solutions, executive search, learning solutions and customised solutions.
exchange4media Bangalore Bureau Apr 19, 2008 7:48 AM
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