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After much speculation, 24-hour Telugu news channel Zee 24 Gantalu is set to launch on March 27, 2009. The launch coincides with the festival of Ugadi, which happens to be the Telugu New Year day. Zee 24 Gantalu is the 34th channel in Zee’s bouquet and the second channel for Telugu audience from Zee News Ltd, the first being Zee Telugu.
exchange4media Bangalore Bureau Mar 24, 2009 8:02 AM
After much speculation, 24-hour Telugu news channel Zee 24 Gantalu is set to launch on March 27, 2009. The launch coincides with the festival of Ugadi, which happens to be the Telugu New Year day. Zee 24 Gantalu is the 34th channel in Zee’s bouquet and the second channel for Telugu audience from Zee News Ltd, the first being Zee Telugu.
exchange4media Bangalore Bureau Mar 23, 2009 5:37 PM
Levi Strauss Signature has signed actor Shahid Kapoor as its brand ambassador. Kapoor, a youth icon, is seen as an aspirational figure and the company is placing its bet exactly on that.
exchange4media Bangalore Bureau Mar 17, 2009 7:43 AM
Education service provider Career Launcher has embraced a new brand identity. Strong and vibrant, the new identity is indicative of Career Launcher’s stepping into its 13th
exchange4media Bangalore Bureau Feb 28, 2009 8:43 AM
Yahoo! India has taken an initiative to bring creative minds of the advertising industry together and share their best works. Uncannies, as the initiative is called, is open to creative agencies and individuals from print, television, radio, outdoor and the online medium.
exchange4media Bangalore Bureau Jan 30, 2009 7:04 AM
With rising prices and job insecurity and financial instability triggered by the economic slowdown, people have started curtailing their expenses to the bare essentials. Big FM Bangalore has embarked on an initiative to ease this financial burden through a contest christened ‘Bitti Harusha Idi Varusha’.
exchange4media Bangalore Bureau Jan 10, 2009 7:04 AM
Real Estate Bank India (REBI), a network of property outlets with a global as well as pan-India presence, has launched a comprehensive property magazine titled ‘Property Guru’. The monthly magazine, priced at Rs 60, will offer a comprehensive approach to residential and commercial property and real estate in India.
exchange4media Bangalore Bureau Dec 29, 2008 5:31 AM
Close on the heels of Google advertising is local SMS search in Bangalore, Yahoo! has made a strategic investment in Call Ezee, which facilitates voice-based local search. Yahoo! has acquired 30 per cent stake in Chennai-based Info Network Management Company, which owns the brand Call Ezee.
exchange4media Bangalore Bureau Dec 20, 2008 7:02 AM
With a view to finding a solution to the bad traffic situation in Bangalore, Radio One and CommuteEasy in partnership with Bangalore Traffic Police have launched a public service initiative called ‘Lets Pool In’. This car pooling initiative aims to help Bangaloreans commute safe and fast.
exchange4media Bangalore Bureau Nov 29, 2008 6:50 AM
Radio Indigo FM, touted as the only international music station in the country, has completed two years in the Bangalore market and is now actively refreshing its content. The station has lined up programmes to further reiterate its commitment to being the ‘soul of Bangalore’, which is its positioning.
exchange4media Bangalore Bureau Nov 22, 2008 6:45 AM
Guided by the World Health Organisation (WHO) on Safe Injection Policy, SafePoint Trust, a UK based charity, has launched an intensive awareness campaign in India on the dangers of using unsafe injections. The total campaign spend for the week for the launch of the awareness campaign is over €700,000 Euros and is touted as one of the biggest media spends in India for the launch week.
exchange4media Bangalore Bureau Nov 19, 2008 7:03 AM
Grey Bangalore has finally bagged the creative duties for Wockhardt Hospitals. The size of the business is pegged in the region of Rs 20 crore. It is learnt from sources close to the development that there was a keenly contested pitch that saw the participation of MAA Communications, Lintas, O&M and Grey.
exchange4media Bangalore Bureau Nov 14, 2008 5:31 AM
In celebration of the special bond between father and child, Zee Kannada is launching a game show – ‘Tata Indicom Daddy No.1’, which goes on air from November 10. This is a huge property for the channel and it is leaving no stone unturned to market the property.
exchange4media Bangalore Bureau Nov 10, 2008 5:16 AM
The Advertising Club Bangalore is gearing for its annual awards – Big Bang 2008. The awards recognise the fraternity for excellence in advertising and media. This year, Big Bang is slated to take place on November 7. More than 31 agencies have sent entries for 33 categories, totalling nearly 500 entries this year.
exchange4media Bangalore Bureau Nov 6, 2008 5:48 AM
Dell has come up with its first ever major campaign in the Asia-Pacific and Japan region, beginning first with India, where it has a large and rapidly growing presence. The campaign celebrates India’s spirit of entrepreneurship through a new marketing initiative.
exchange4media Bangalore Bureau Oct 29, 2008 7:59 AM
Having sleepless nights over why your partner stood you up last Saturday for his ‘all smelly and all loser’ college mates? Or about that whiff of perfume that you vaguely smelt when both of you went for that long drive? Radio One’s ‘Detective Fataafat’ will find out the truth.
exchange4media Bangalore Bureau Oct 25, 2008 8:13 AM
Enfatico, the Dell-focused shop being formed by WPP, has made some senior management changes to further strengthen its leadership team. Jeffrey Wilks has been promoted to Chief Operating Officer, while Harish Vasudevan has been promoted to Managing Director for Asia Pacific.
exchange4media Bangalore Bureau Oct 25, 2008 8:08 AM
Malt-based health drink Boost has launched in its new avatar with ‘Power Energizers’. The new Boost will be supported by innovative packaging, a fresh new look and design as well as a new brand campaign – ‘More I Play, More I Learn’ – re-iterating the importance of sports in teaching valuable lessons.
exchange4media Bangalore Bureau Oct 11, 2008 8:28 AM
The Advertising Club Bangalore’s annual awards night, The Big Bang Awards 2008, is scheduled to be held on November 7 November. The Ad Club has sent out mailers to agencies across India inviting entries. The last date for receiving entries is October 6.
exchange4media Bangalore Bureau Oct 3, 2008 8:54 AM
Akamai Technologies, Inc., which is into powering rich media, dynamic transactions and enterprise applications online, has launched Openvideoplayer.com, a community site and industry initiative intended to facilitate the development and sharing of open standards and best practices for video player applications.
exchange4media Bangalore Bureau Sep 27, 2008 8:25 AM
In its 7th year of existence, CNBC-TV18’s ‘Storyboard’ continued its journey, engaging with India’s marketing and advertising fraternity through the StoryRoad initiative. After the success in Delhi and Mumbai, StoryRoad made a stopover in Bangalore on September 24.
exchange4media Bangalore Bureau Sep 25, 2008 9:40 AM
Rediffusion DYR Bangalore has won the creative duties of Jyothy Laboratories’ mosquito repellent brand Maxo following a competitive pitch involving Mudra Communications, Equus Red Cell, and Situations, besides Rediffusion DYR. The size of the business is estimated to be around Rs 11 crore.
exchange4media Bangalore Bureau Sep 25, 2008 9:26 AM
TNT has launched its new global strap line ‘Sure we can’ capturing its ‘Can do’ mentality. In addition, TNT has launched its new Express and Group websites which are the first touch points that would carry the new strap line.
exchange4media Bangalore Bureau Sep 23, 2008 8:55 AM
Mutual PR has been appointed as PR agency for Yahoo! India. The agency will serve both Yahoo! India and Yahoo! India R&D.
exchange4media Bangalore Bureau Sep 11, 2008 8:20 AM
Surf & Fish Internet Solutions has appointed Percept Knorigin, a Percept Ltd company, as its online agency to promote www.nobrokerage.in. The website focuses on the real estate domain and directly connects property owners, buyers and tenants, thereby eliminating payment of brokerage.
exchange4media Bangalore Bureau Sep 9, 2008 8:22 AM
The hike in fuel rates has hit travellers hard. However, for a lucky few Bangalore FM listeners, their petrol problems would be taken care of, albeit for a limited period, thanks to an innovative marketing initiative jointly undertaken by Fever FM and Shell.
exchange4media Bangalore Bureau Sep 4, 2008 8:20 AM
With a booming economy, India has started to dream big. However, with rising aspirations, financial uncertainties, too, have become a part of life. To help the common man tide over this problem requires an understanding financial enabler. This is exactly what Bharti AXA Investment Managers is trying to portray through a new campaign, which sports the tagline: ‘Kyon Nahi!’.
exchange4media Bangalore Bureau Aug 30, 2008 8:11 AM
In a bid to expand its India footprint, Sulekha.com, the online classifieds and yellow pages portal, is foraying into 20 Tier II and III cities. With this, Sulekha.com will establish its city-specific search services in 28 cities in India. Going further, Sulekha.com plans to expand to 15 more cities in the next four months.
exchange4media Bangalore Bureau Aug 29, 2008 8:14 AM
Following a multi-agency pitch, RK Swamy BBDO Bangalore has won the creative and media duties of WeP Peripherals Ltd, one of India’s largest employee-owned companies providing IT peripherals products. The pitch saw agencies like Rediffusion, Mudra, Dentsu and Triton, besides RK Swamy BBDO, in the fray.
exchange4media Bangalore Bureau Aug 29, 2008 8:13 AM
Digital Signage Asia 2008 (DSA), an Expo and Convention on digital signage, will be held in Mumbai on October 3-4. The two-day event will highlight the flexibility and bandwidth of digital signage and showcase its various facets. DSA is expected to see the participation of conglomeration of industry heads, digital network operators, retailers, brand marketers, research agencies, technology solutions providers and digital network owners.
exchange4media Bangalore Bureau Aug 27, 2008 8:33 AM
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