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The recently merged combined entity, ApnaCircle-Viadeo, has announced the acquisition of Unyk, a Canadian social networking site. This acquisition includes Unyk’s membership of 16 million users, which is growing at a rate of 600,000 new members each month. Unyk members will now become ApnaCircle-Viadeo members, bringing the global network to over 25 million users and increasing the growth rate of over one million users per month.
exchange4media Bangalore Bureau Oct 19, 2009 9:16 AM
Continuing its long-standing relationship with MRUC (Media Research Users Council), Hansa Research won the Indian Readership Survey (IRS) contract for the third time in a row for the period 2010-12. Hansa Research has been conducting the IRS on behalf of MRUC since 2003, thus becoming the longest serving agency on IRS.
exchange4media Bangalore Bureau Sep 30, 2009 6:58 AM
Altius Consulting has conceptualised a workshop called Marketing 101 meant for entrepreneurs by entrepreneurs. Each of the speakers at the event was specialist in their own fields and has the in-depth experience and runs a start-up. The day-long workshop aimed to move business forward in a confident and financially rewarding way. Whether one is just starting out or has been working as a professional for a while, this workshop teaches one what one needs to know about creating a successful and profitable business as a creative professional.
exchange4media Bangalore Bureau Sep 15, 2009 9:25 AM
Mobile advertising network InMobi has released a survey revealing nuances of mobile Internet usage patterns in India. According to the survey, college-aged consumers are interested in almost all genres of mobile advertising, as long as the advertisements have something significant to offer and do not interfere with the mobile browsing experience.
exchange4media Bangalore Bureau Sep 14, 2009 8:03 AM
Continuing with its quest to bring the finest talent onboard, integrated marketing services company 141Sercon has made two senior level appointments in its Mumbai office. Nidhi Sharma joins as Assistant Vice President, Business Development, while Arpana Nair joins as Regional Director, Operations.
exchange4media Bangalore Bureau Sep 4, 2009 8:37 AM
RK Swamy BBDO has bagged the creative mandate for Olam International that involves the communication campaign for Nigeria, Ghana and Cote D'Ivore for their packaged foods business comprising tomato paste and spreads. The win marks the foray of RK Swamy in yet another international market, this time in the African continent.
exchange4media Bangalore Bureau Aug 28, 2009 9:00 AM
Birla Sun Life Insurance (BSLI), a part of the Aditya Birla Financial Services Group, has announced its association with ace cricketers Yuvraj Singh, Virender Sehwag, Suresh Raina and Rohit Sharma as brand ambassadors.. The partnership begins with the launch of BSLI’s first campaign for its ‘Wealth with Protection Solutions’ category.
exchange4media Bangalore Bureau Aug 27, 2009 8:29 AM
Sun TV Network Ltd has appointed Sanjay Reddy as Senior Vice President. He will be heading the Network’s Andhra Pradesh Television business comprising Gemini TV, Gemini Music, Gemini News, Teja TV, Navvulu TV and Kushi TV. Reddy moves from Zee Network, where he was COO in-charge of Zee’s South Indian business. He will be reporting to Ajay Vidyasagar, COO, Sun TV Network.
exchange4media Bangalore Bureau Aug 26, 2009 7:39 AM
Sun TV Network Limited has appointed Sanjay Reddy as Senior Vice President to head the Network’s Andhra Pradesh Television Business comprising Gemini TV, Gemini Music, Gemini News, Teja TV, Navvulu TV & Kushi TV with effect from August 24, 2009. Reddy has recently quit as the Chief Operating Officer of Zee Network and was in charge of Zee’s South Indian Business. He will report to Ajay Vidyasagar, the COO of Sun TV Network.
exchange4media Bangalore Bureau Aug 25, 2009 12:59 PM
RAPP India, a strategic business unit of Mudra, has appointed Venkat Mallik as President of its India operations. Mallik has joined RAPP India from PRS-Permacel, an erstwhile Johnson & Johnson company, where he was Business Head for the Brand Risk Management business.
exchange4media Bangalore Bureau Aug 20, 2009 8:21 AM
Expanding its footprint in South Asia, Turner International has launched a dedicated one-hour programming block of its leading kids’ channel, Cartoon Network, on Art Television, Sri Lanka’s leading terrestrial English channel. Starting August 16 from 4:30 pm to 5:30 pm everyday, kids in Sri Lanka can now enjoy the opportunity to experience Cartoon Network’s popular cartoons, which include ‘Dexter’s Laboratory’, ‘Powerpuff Girls’, ‘Samurai Jack’, ‘Johnny Bravo’, ‘Ed, Ed N Eddy’, ‘Courage the Cowardly Dog’, and many more.
exchange4media Bangalore Bureau Aug 19, 2009 9:51 AM
R K Swamy BBDO has appointed Ambareesh Chakraborty as Principal Consultant. He moves from TBWA\India, where he was Senior Creative Director & Creative Head – West.
exchange4media Bangalore Bureau Aug 14, 2009 10:24 AM
mKhoj, a global mobile advertising network, is re-branding itself as InMobi and launching its services in Europe. After its successful start in the UK last quarter, InMobi is now live in France, Italy, Germany and Spain as well, making InMobi available in over 23 countries across Asia, Africa, the Middle East, and now Europe.
exchange4media Bangalore Bureau Aug 8, 2009 10:51 AM
Global probiotic leader, Yakult Danone India (P) Ltd, has roped in actor Kajol Devgan as its brand ambassador for promoting its probiotic health drink, Yakult, in the Indian market.
exchange4media Bangalore Bureau Aug 6, 2009 10:06 AM
Mutual PR Bangalore has won the PR mandate for Tesco HSC. The win follows a multi-agency pitch, which saw several leading players participate.
exchange4media Bangalore Bureau Aug 6, 2009 10:04 AM
Continuing with the practice of contributing to the non-traditional marketing industry, 141Sercon, an integrated marketing services company, has taken a step towards preparing marketing experts of tomorrow. 141Sercon has agreed to conduct a Certificate Course in Non-Traditional Marketing for the students of Faculty of Management Studies, Delhi University, at their campus this August. The initiative has been taken in collaboration with MarkSoc, the Marketing Society of FMS.
exchange4media Bangalore Bureau Aug 6, 2009 10:03 AM
RK Swamy BBDO has appointed Sanjay Dev Jena as Senior Partner to look after international business development efforts of the RK Swamy Hansa Group in the US and Europe. Jena has joined the group from BBDO, Berlin, where he was International Account Director looking after global business of Allianz Group in more than 40 countries.
exchange4media Bangalore Bureau Aug 4, 2009 6:46 PM
POGO has been moving away from airing a lot of fiction towards providing a mixed bag with its POGO Original Productions, talent awards, games, movies, format shows and animation. In keeping with its strategy, the channel has launched ‘FAQ’ (Frequently Asked Questions), which is the 10th POGO Original Productions.
exchange4media Bangalore Bureau Jul 24, 2009 8:10 AM
Maruti Suzuki’s WagonR, dubbed as the ‘Smart Car’, now has a mascot – Mr WizeR. The name is derived from brand ‘WagonR’ and some of the inherent attributes of the WagonR owner – wise, smart and witty.
exchange4media Bangalore Bureau Jul 18, 2009 11:06 AM
Minakshi Achan will co-chair the Chief Creative Officer position at Rediffusion Y&R. Achan, who is currently responsible for the creative as well as business output for Rediffusion Y&R’s South offices, will now take on a national role and partner Sagar Mahabaleshwarkar as Chief Creative Officer.
exchange4media Bangalore Bureau Jul 17, 2009 8:12 AM
Minakshi Achan will co-chair the Chief Creative Officer position at Rediffusion Y&R. Achan
exchange4media Bangalore Bureau Jul 16, 2009 1:21 PM
TAG Media Network, the specialist in-store television network, has entered into a strategic marketing tie-up with Future TV to form a dominant pan-India in-store television presence. The two networks, which will continue to be separately owned, will be at over 556 stores.
exchange4media Bangalore Bureau Jul 15, 2009 9:11 AM
TBWA\India Group has appointed Niraj Dadoo as its Chief Operating Officer and Chief Financial Officer. Dadoo replaces N Krishnan, the outgoing COO and CFO. He will be reporting to Shiv Sethuraman, CEO, TBWA\India Group and to Darren Jackson, CFO, TBWA\Asia Pacific.
exchange4media Bangalore Bureau Jul 14, 2009 8:53 AM
Though the recession has dominated the press over the past year, it is not the primary cause of stress for Asian consumers, especially in the two largest countries – China and India, according to JWT’s Anxiety Index. JWT’s Anxiety Index is intended to help brands navigate consumer anxiety.
exchange4media Bangalore Bureau Jul 14, 2009 8:50 AM
Zee South channels have effected some managerial restructuring. In order to bring greater focus and growth in the South channels, Sanjay Reddy has been elevated as Chief Operation Officer for the Zee South channels – Zee Telugu, Zee Tamil, Zee Kannada and Zee 24 Gantalu. Prior to this elevation, Reddy has been CEO, Zee Telugu.
exchange4media Bangalore Bureau Jul 4, 2009 8:48 AM
This summer, Discovery Travel & Living will explore the finer nuances of culinary skills by introducing three enticing food series presented by celebrated chefs Kylie Kwong, Nigella Lawson and her new baking expert Rachel Allen.
exchange4media Bangalore Bureau Jun 4, 2009 2:29 PM
Bangalore students feel insulated from recession, but have become conscious of their future job opportunities, finds out brand-comm’s ‘Recession Reactions Study 2009’.
exchange4media Bangalore Bureau May 30, 2009 8:53 AM
Yahoo! India has launched Yahoo! Buzz in India (buzz.yahoo.in). Yahoo! Buzz enables people to vote (by “buzzing up”) and comment on the stories they find most remarkable in order to help shape the headlines on Yahoo!’s homepage and beyond. With Yahoo! Buzz, people can discover and share the most interesting content (images, videos and articles) from across the Web.
exchange4media Bangalore Bureau May 23, 2009 10:56 AM
Spice Group has appointed Madison Media Group as its media AOR. The AOR will be handled through its unit, Platinum Media, headed by Basabdatta Chowdhury. No pitch call preceded the win. Size of the business is in the region of Rs 25-30 crore. Platinum Media will replace Mudra Max as the Group’s media agency, while the creative duties continue to be handled by Contract Advertising.
exchange4media Bangalore Bureau May 6, 2009 8:19 AM
The Romanian Chapter of The International Advertising Association (IAA) is assisting the Ministry of Tourism with their new account review. The process for pitching for the new account estimated to be worth €70 million is in two parts: registration of intention to tender, a review and pitch process after the summer.
exchange4media Bangalore Bureau May 2, 2009 8:48 AM
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