Authors
Anjali reports on the advertising, digital and marketing domain. A graduate from Miranda House, Delhi University, she aspire to travel the world with her little salary. A big time Nutella and Netflix addict.
Zomato’s reply to a man who asked for order cancellation as the designated rider was a "non Hindu" is winning the internet, and hearts of everyone
Anjali Thakur & Nafisa Shaheen Aug 1, 2019 8:36 AM
Brands are using in-cinema advertising to gain the attention of the audience, which is usually not distracted by cell phones and social media in movie theatres
Anjali Thakur Aug 1, 2019 7:10 AM
Goenka, Head of Marketing, Bacardi India, on how branded content is Bacardi’s primary way of reaching out to the consumers, and more
Anjali Thakur Jul 31, 2019 8:59 AM
The municipal body has been reaching out to brands to opt for OOH ads and plans to convert the municipality into a digital arena, Prem Shankar Jha, Deputy Commissioner, SDMC, tells exchange4media
Anjali Thakur Jul 26, 2019 8:36 AM
Srikanth, Founder & CEO, Moving Walls, on what is bringing disruption to the OOH industry and how Digital OOH is becoming the growth engine for the business
Anjali Thakur Jul 25, 2019 8:27 AM
The civic corporations are aiming to ensure a permanent income through licensing fee and curb illegal hoardings along roads and streets
Anjali Thakur Jul 23, 2019 8:24 AM
Any app that asks for biometric data inputs creates data privacy concerns, say cyber experts
Anjali Thakur Jul 22, 2019 8:41 AM
Tweet by Virat Kohli thanking fans and his heart-warming gesture towards 87-year-old die-hard India fan Charulata Patel is the most retweeted tweet of #CWC19
Anjali Thakur Jul 17, 2019 7:44 AM
Home appliance, air conditioner, water purifier, car, two-wheeler, electronic, clothing, departmental store and home/interior were some of the leading categories in the three sectors
Anjali Thakur Jul 16, 2019 8:26 AM
Sanjay Gupta, CEO of Jagran Group, on the successful IRS results and their strategy going forward
Anjali Thakur Jul 15, 2019 8:20 AM
Industry experts evaluate if ‘Super 30’ will enhance Hrithik Roshan’s brand value and his career
Anjali Thakur Jul 12, 2019 8:38 AM
Experts say while Dhoni will continue to remain brands’ favourite, marketers will also look at Ravindra Jadeja for his ‘never say die attitude'
Anjali Thakur & Dolly Mahayan Jul 11, 2019 8:37 AM
Industry experts share their insights on what led to the jump in spends by the government in the OOH medium
Anjali Thakur Jul 10, 2019 8:28 AM
While some say any data that's convertible into intelligence is welcome, others feel BARC should have consulted the stakeholders
Anjali Thakur Jul 9, 2019 8:10 AM
Condom brands such as Manforce and Durex have tickled the funny bone of the consumers and won their hearts with their quirky social media campaigns
Anjali Thakur Jun 27, 2019 8:43 AM
Roads of Mumbai and Delhi are full of gigantic hoardings featuring Netflix shows such as Leila and Sacred Games
Anjali Thakur Jun 26, 2019 8:46 AM
Gajendra Jangid, Co-founder & CMO, Cars24, tells us that the marketing mix for the company for the remaining year is offline as well online
Anjali Thakur Jun 25, 2019 8:43 AM
According to industry experts, Instagram Out Of Home provides a good opportunity for brands to target the youth or create customized campaigns
Anjali Thakur Jun 25, 2019 8:32 AM
The logo of ‘Red Indies' was launched in Delhi on World Music Day on Friday
Anjali Thakur Jun 22, 2019 12:24 PM
This World Music Day, we see how brands are ringing in the occasion and how music streaming platforms are growing by the day
Anjali Thakur Jun 21, 2019 9:29 AM
From selling yoga kits to launching special apps, brands are investing heavily to encash the day
Anjali Thakur & Nafisa Shaheen Jun 21, 2019 8:48 AM
Krishnakumar P, Dell’s Senior VP and General Manager, Asia Pacific-Japan, & Ritu Gupta, Marketing Director, Consumer & Small Business, Dell India & ANZ, talk about the company’s latest offerings
Anjali Thakur Jun 20, 2019 8:42 AM
Common hashtags that ruled Twitter and other social media platforms on Sunday were #INDVSPAK, #BAAPBAAPHOTAHAIN, #MAUKAMAUKA and #JEETPEAPNAHAQHAI
Anjali Thakur Jun 18, 2019 8:46 AM
#GermanyCheersForIndia campaign celebrates the spirit of sportsmanship through cricket, says Bishwajeet Samal, Head of Marketing, Volkswagen Passenger Cars India
Anjali Thakur Jun 14, 2019 8:42 AM
After Yuvraj Singh announced his retirement from international cricket, experts believe this wouldn't have much impact on his endorsements
Anjali Thakur Jun 12, 2019 9:04 AM
According to industry experts, the cricket tournament is a huge opportunity for brands to build a connect with the consumers and getting a celebrity to endorse adds to the impact
Anjali Thakur Jun 11, 2019 8:15 AM
Experts say younger celebrities help brands cash in on their freshness and are also less expensive
Anjali Thakur Jun 6, 2019 8:07 AM
We saw huge hoardings of Narendra Modi all over Kashi, says a Varanasi resident
Anjali Thakur Jun 4, 2019 8:37 AM
Abhishek Ganguly, Managing Director, Puma India tells us how the brand is planning to go big in terms of brand visibility for the ICC World Cup 2019
Anjali Thakur May 30, 2019 8:39 AM
In the first half of 2019, Hollywood releases like ‘Avengers: Endgame’, ‘John Wick: Chapter 3’ and ‘Aladdin’ ruled Box Offices in India, say trade analysts
Anjali Thakur May 29, 2019 8:17 AM
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