Authors
Anjali reports on the advertising, digital and marketing domain. A graduate from Miranda House, Delhi University, she aspire to travel the world with her little salary. A big time Nutella and Netflix addict.
While the brand is an active player in all forms of advertising, this campaign for Adidas Originals Nite Jogger marks a new engagement via OOH
Anjali Thakur May 27, 2019 9:10 AM
Manisha Lath Gupta, Head of Marketing, Uber India and South Asia, talks about the latest campaign, roping Virat Kohli as brand ambassador and more
Anjali Thakur & Priyaankaa Mathur May 25, 2019 9:03 AM
From Samsonite to Zomato and MTV, several brands were seen launching campaigns asking citizens to exercise their right to vote
Dolly Mahayan & Anjali Thakur May 22, 2019 8:55 AM
Celebrities such as Deepika Padukone, Priyanka Chopra, Suniel Shetty are no longer just endorsing products or brands, they’re getting into the business, making angel investments or taking sweat equity
Anjali Thakur May 17, 2019 9:11 AM
Singh, CMO & Senior Vice President, Samsung India, talks about their ‘India, Ready, Action!’ campaign, their partnership with Mumbai Indians and plans to take on the intense competition
Anjali Thakur May 16, 2019 8:16 AM
Partnerships like Netflix’s latest association with OnePlus for ‘Sacred Games’ will help in building a brand positioning, say industry experts
Anjali Thakur May 15, 2019 8:29 AM
To remain relevant in a dynamic corporate space, marketers are adopting Artificial Intelligence to pave the way for next-generation marketing and advertising that puts the customer at the center
Anjali Thakur May 14, 2019 9:12 AM
Brands such as Zomato, Amazon, Paytm and SBI General Insurance have come forward to help those hit by the cyclone in whichever ways they can
Anjali Thakur May 13, 2019 8:43 AM
From Rajnigandha Pearls to Lavie, Manyavar Mohey and Colgate, the Bollywood star has several endorsements in her kitty
Anjali Thakur May 2, 2019 11:38 AM
The Indian Readership Survey figures will have a beneficial impact on the attractiveness of Print and thereby revenues, Jain, CEO, Times Group tells exchange4media
Anjali Thakur May 2, 2019 8:20 AM
Marketers these days consider social media influencers more lucrative than organic search and paid marketing
Anjali Thakur Apr 30, 2019 8:37 AM
Among the English dailies, while TOI has retained the number one spot, The Hindu is at the second position followed by The Economic Times
Anjali Thakur Apr 29, 2019 8:30 AM
Tendulkar, who turns 46 on April 24, is associated with numerous brands including, Adidas, BMW, DBS Bank, GM Pens, Luminous Fans, Quaker, Smartron, Sony Ten, among others
Anjali Thakur Apr 24, 2019 9:06 AM
With marketing spends of Rs 75 crore, Parle Agro has adopted a hyperlocal marketing strategy with various initiatives to further connect with the consumers across India
Anjali Thakur Apr 24, 2019 8:37 AM
BJP and Congress are using more than 20,000 autos each in states such as Delhi and UP to spread their campaign, while AAP is using nearly 10,000 autos
Anjali Thakur Apr 23, 2019 8:35 AM
Arctic Fox takes the billboard route to catch everyone's attention for their new campaign, Dive In
Anjali Thakur Apr 18, 2019 8:13 AM
Nikhil Chand, Director, Food and Confectionery, Nestle India, talks about the brand’s latest TVC, the rationale behind it, his expectations from it and more
Anjali Thakur Apr 16, 2019 8:36 AM
Kapil Grover, CMO, Dominos Pizza India talks about the 'World Pizza League' campaign, their association with IPL and their innovation-centric approach
Anjali Thakur Apr 15, 2019 8:15 AM
Nitin Mathur, Co-founder, 91mobiles, spoke about the company's journey, how their strategies helped smartphones advertisers optimally plan their marketing budget, their focus and more
Anjali Thakur Apr 8, 2019 8:56 AM
Chakrabarti, Managing Director at Faber-Castell spoke about the company’s journey in the Indian market, their latest campaign and more
Anjali Thakur Apr 2, 2019 8:34 AM
Ashutosh Harbola, CEO & Co-founder of Buzzoka spoke about emerging trends, how social media influencers will shape the elections, new-age influencers and more
Anjali Thakur Apr 1, 2019 8:26 AM
Iyer talks about the brand’s IPL debut as principal sponsors for Sunrisers Hyderabad and the 360-degree activities planned around the tournament
Anjali Thakur Mar 29, 2019 9:00 AM
Kaushik, Vice President- Brand Experience, Blackberrys, talks about business post rebranding, marketing strategy, future plans and more
Anjali Thakur Mar 26, 2019 8:22 AM
Malhotra, Founder & Chief Executive Officer of Abundantia Entertainment, talks about the firm's growth as an independent motion pictures studio and how it plans to stand out amidst the clutter
Anjali Thakur Mar 25, 2019 9:05 AM
Natekar will be driving all strategic and growth objectives of Kidzania in his new role
Anjali Thakur Mar 19, 2019 1:54 PM
Alia, who turns 26 today, has some of the most lucrative endorsement deals in her kitty including Uber Eats, Nokia, Sunfeast Dark Fantasy, Capresse, Mango Frooti, Lux and Make My Trip
Anjali Thakur Mar 15, 2019 8:57 AM
Boke, Head-Marketing, Consumer Product Business, Tata Chemicals Ltd, talks about Tata Salt’s ‘Kumbh kay shravaan’ campaign, future plans and more
Anjali Thakur Mar 14, 2019 8:21 AM
Most welcome ban on images of serving defence personnel in campaign displays
Anjali Thakur Mar 13, 2019 9:08 AM
Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media
Anjali Thakur & Dolly Mahayan Mar 12, 2019 8:43 AM
Actors Ranbir Kapoor, Alia Bhatt, director Ayan Mukerji attend light-and-sound show where 150 drones make different formations from the Indian flag to the film’s title and logo
Anjali Thakur Mar 5, 2019 12:28 PM
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