Date-wise News

Shainaz Nadirshah has quit Balaji Telefilms as Head-Films Department, after working with the production house for two and a half years. She plans to get into consultancy and kickstart an integrated media house for ad films, film production & marketing, television shows, events and concept events like dealer meets, award evenings, celebrity endorsements, etc. She recently did an album with Sharon Prabhakar. Previously she was Head-Marketing at Mukta Arts.

exchange4media Staff Nov 17, 2006 1:08 PM

Rajesh Viswanathan, Manager-Finance, ESPN Star Sports, has moved to GroupM as Commercial Director. At GroupM he will be responsible for overall commercial and financial functions of the Broadmind division. Viswanathan was with ESPN Star Sports for the past seven years, handling ESS's budgeting and financial planning. Prior to ESS, he was with HTA-Fulcrum for two and a half years.

exchange4media Staff Nov 17, 2006 1:07 PM

Rajeev Narayan has joined Tata Teleservices as Vice-president, Corporate & Regulatory Affairs. He is responsible for Media Relations and PR, Government Relations, Investor Relations and Corporate Social Responsibility. Narayan’s previous assignments include working for IT companies like NIIT Technologies, HCL Technologies and Moser Baer India. He has also worked with Genesis PR and Adfactors PR. Prior to his foray into the communications and branding space, Narayan was a journalist, having worked in senior capacities at The Asian Age and Dataquest.

exchange4media Staff Nov 17, 2006 1:06 PM

Mohit Bhalla has joined as Media Coordinator at Perfetti Van Melle. He has moved from Madison Delhi after a three-year stint. At the time of moving out of Madison, he was heading media buying for Coke. He has also worked in Madison Bangalore where, among others, he used to handle Top Ramen. Prior to Madison, he was with MPG. He has a total work experience of six years.

exchange4media Staff Nov 17, 2006 1:05 PM

The publisher of Reader's Digest, the pocket-sized general-interest magazine, will be acquired for $2.4 billion, including debt, by a consortium led by private equity firm Ripplewood Holdings.

exchange4media Staff Nov 17, 2006 9:52 AM

The Times, which made famous the Times New Roman font, is to launch a new typeface next week as part of a mini redesign of the paper. The specially commissioned font, to be called Times Modern, was created by former The Face art director Neville Brody, who oversaw last year's Times2 features section makeover.

exchange4media Staff Nov 17, 2006 9:51 AM

Media Direction, the specialist media services arm of RK Swamy BBDO, has been appointed media AoR for Bangalore-based Skyline Constructions and Housing Pvt Ltd. The size of the business is estimated to be worth Rs 7 crore.

exchange4media Staff Nov 17, 2006 9:45 AM

R Rajmohan has quit the Outlook Group where he was National Head-Advertising. He is joining Images Multimedia Group as President and Publisher from December 1. Rajmohan has been with the Outlook Group for the last eight years. At Images Multimedia, Rajmohan would play a key role in adding more titles and grow the business.

Tuhina Anand Nov 17, 2006 9:43 AM

Bangalore-based Asymmetric Advertising has bagged the creative duties for Bengalooru Habba 2006 – the largest festival of its kind in India which celebrates the city of Bangalore – following a multi-agency pitch.

exchange4media Staff Nov 17, 2006 9:41 AM

Cricket lovers in the country have another medium to catch up on the latest score. WorldSpace Satellite Radio has signed an exclusive broadcast license agreement with ESPN-STAR Sports to provide subscribers with live audio coverage of the game.

exchange4media Staff Nov 17, 2006 9:40 AM

M&C Saatchi will be handling the creative duties for the soon-to-be-launched compact daily from Jagran Prakashan Ltd. The size of the business is pegged at Rs 3 crore. Five agencies had taken part in the pitch that was called in mid-June this year. Besides M&C Saatchi, Brand Curry and TBWA were among the shortlisted agencies for the account.

exchange4media Staff Nov 17, 2006 9:39 AM

Ogilvy Activation, the out of home unit of Ogilvy & Mather, has been doing a unique OOH innovation in Pune to promote the International Hutch Marathon, which will be held on November 26. This initiative was unveiled a week back and has been executed by the Ogilvy Landscapes team.

exchange4media Staff Nov 17, 2006 9:38 AM

Lowe Delhi has bagged the creative duties for Jawaharlal Nehru National Urban Renewal Mission (JNNURM) and Wigan & Leigh College . The combined size of the business is worth Rs 25 crore.

exchange4media Staff Nov 17, 2006 9:37 AM

Drill deeper and expand horizons – the TV 18 mantra has seen the emergence of the CNBC Universe. From there to the focus on mobile venture, the Internet platform, Shop 18 nearing its launch, acquisition of a market wire and the first steps towards the launch of a regional channel – TV 18's Universe has been a very busy one.

Noor Fathima Warsia Nov 17, 2006 9:36 AM

Close on the heels of winning the Nissan global LCV account, Percept Profile has added more accounts to its kitty. These include Mobile Mantra, IHDP and Las Vegas Sands Corporation.

exchange4media Mumbai Bureau Nov 17, 2006 9:36 AM

Percept Picture Company is on a roll. After the launch of five Hindi movie titles, the company has plans to release 22 more movie titles by 2008. Of these, four films are ready for release, while nine more films are in the pre-production stage and ready to go on floor by month-end.

exchange4media Mumbai Bureau Nov 17, 2006 9:35 AM

The Effie Awards 2006 is all set to be held on November 17. The Advertising Club Bombay had received 79 entries, and following the judging process, 38 entries were shortlisted of which 19 presented their case studies on November 14, 2006. Here's a look at the complete list with the other 19 that did not make it.

Noor Fathima Warsia Nov 17, 2006 9:33 AM

After a long battle by NGOs and Civil Society bodies, the Union Cabinet on Thursday approved a new Community Radio policy allowing non-profit organisations to set up community radio stations (CRS) as recommended by the I&B Ministry and subsequently cleared by the Group of Ministers (GoM) headed by Sharad Pawar.

exchange4media Staff Nov 17, 2006 9:32 AM

Big FM 92.7 has finally ventured into Mumbai, arguably the most competitive of all the FM markets, given the presence of four active brands for a long time and increasing radio media spends. Big FM, however, has a few tricks up its sleeve to attempt at differentiation here.

Noor Fathima Warsia Nov 17, 2006 9:30 AM

Branding expert Prof Amitava Chattopadhyay will be conducting a one-day 'Thought Leadership Series' workshop on 'Building Strong Brands' in Bangalore on November 17.

exchange4media Chennai Bureau Nov 17, 2006 9:29 AM

If you look at the clients, they have been asking for things that don't exist. They have been asking for channel-agnosticism, discipline neutrality, market business solutions that don't necessarily approach it from a single disciplined point of view. What our business has not done well is to discuss such things as channel-agnostics. As discipline experts, we have people that are proficient in branding, public relations, retail, direct response, direct mail. But, none of them cut across. We haven't done a great job as an industry to cross-pollinate, what I would call renaissance market communication leaders.

exchange4media Staff Nov 17, 2006 12:00 AM