The spreading web of TV 18 under the CNBC Universe
Drill deeper and expand horizons – the TV 18 mantra has seen the emergence of the CNBC Universe. From there to the focus on mobile venture, the Internet platform, Shop 18 nearing its launch, acquisition of a market wire and the first steps towards the launch of a regional channel – TV 18's Universe has been a very busy one.
The TV 18 Group broke up its business venture and CNBC Universe came into existence. With that, the media entity has been able to draw a clear road map on its way forward with the philosophy of 'drill deeper and expand horizons' at its core.
B Saikumar, CEO, TV18 Media, informed that the immediate areas of focus comprised leveraging the acquisition of Crisil MarketWire to its fullest; the focus on the web space with the 10 portals in Web18 seeing adequate action for their growth and three more to be added under the umbrella soon, TV18 2622 mobile venture; Shop18 to be launched in the next three months and the biggest of it all – the decision to foray into regional news channel in the near future.
Even as Saikumar refrained from offering any details citing that it was too early to do so, he elaborated more on the regional plans. He said, "After the Hindi news space, the next on the agenda is going regional. Details have to be still finalised on this, but the idea is to cover a particular region with localised content. If language was be key to localisation, we would do that in addition to tone, area of coverage."
The plans on Shop 18 begin with a launch within the next two to three months. Saikumar informed that the organisation was in the process of identifying products that would go in selling products. He said, "You would have frontline brands on Shop 18 – I think the challenge here is to redefine television shopping space in India, bring credibility to the business and make it mainstream. We want to be considered as legitimate parallel retail channel."
At present, Shop 18 would be purely on the television platform. The group has a separate plan for the web space and the two could be merged later based on what might be a suitable decision then.
The most active of the domains for the group right now is Web18. The plans of going regional and the launch of Shop18 conform to the group's philosophy of broadening horizons. On the part of drilling deeper into a niche, Web18 has too much going on.
"We are reaching 70 million consumers on TV and we want to see how we monetise them on the Internet, build a community, make them more sticky and make money from advertising and e-transactions – that's the way to go for us," said Saikumar, adding, "We would have at least three more portal names within Web 18 in the next three months and the ones that we have are already delivering significantly for the group."
He cited the examples of Moneycontrol.com, which he pointed out, was the world's second largest financial portal; Commoditiescontrol.com, which is India's largest commodities exchange platform; and Poweryourtrade.com. Easy MF and Ask MC have been introduced with the intention of further strengthening Moneycontrol.com.
Saikumar believes that these platforms increase the relationship that the group has with communities like bankers, financial institutions and treasuries of large corporates – in all making a mark on the influence that the group can exert. "What we are doing is to increase our leverage in the business and also the influence that we have among key constituents," said Saikumar, adding, "To take this a step ahead, we have entered the data terminal business and hence acquired Crisil MarketWire."
Giving the rationale here, he said, "Today, if you see Moneycontrol.com, there are 150 people, commodities control has 70 – this kind of expertise and drilling down has to get exploited in various frontiers across media. Wire service is something that we are looking at. CNBC has an existing relationship as customers of the wire service. If you look at wire service typically, there would be banks and so on and it could be safely assumed that these constituents are already on some part of the CNBC Universe. So, we have an existing relationship with these customers."
He further said, "The wire services are divided into equities, commodities and forex, in the last, there is an expertise we are building and we would be – getting into these business was only a matter of time and we have made our move and we have made it with the best in the business."
Clearly, the CNBC Universe is busy. Giving the broader picture, Saikumar said, "We want to reinforce the power of the Universe. We are in the business of data generation and analysis and whatever steps required to master this, you would see us moving extremely rapidly in that direction. So Internet, TV, mobile and the wire – that leaves us with only one more medium."
Saikumar observed, "When you look at the whole picture and figure who is competition, you realise that the competition is what you want to be in the space – there is nothing else and that is what is happening to the Indian market. As you drill deeper, you realise that there is a very thin line of difference between niche and mainline. To me business isn't a niche anymore."
Citing that growth could not come from broadcast alone anymore, he said that such steps were mandatory for any group to grow. He also pointed training and innovative thinking as other areas of focus for the group, saying, "Some people do it in the organisation today but soon, this would become the DNA of the organisation."
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
test
test
test
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
test
test
test
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp