Date-wise News

K.N Radhakrishnan has been appointed President of TVS Motor Company. Radhakrishnan joined TVS Motor in September 2000 as General Manager – Business Planning, and went on to become the VP - Business Planning. Subsequently, he was promoted as Executive VP. Prior to joining TVS Motor, Radhakrishnan was Head of Business Planning and Human Resources at Sundaram Clayton where he started his career 20 years ago.

exchange4media Staff Apr 28, 2006 9:47 AM

CNN Worldwide has appointed award-winning journalist Seth Doane as its New Delhi-based Video Correspondent. Doane joins CNN from Channel One which broadcasts to more than seven million teenagers each day via a 12-minute news programme, reaching 30 per cent of teenagers in the United States. At Channel One he won a 2004 George Foster Peabody Award for his reports from Darfur and the on-going humanitarian crisis. Doane is the sixth Video Correspondent appointed by CNN, joining DNG-equipped correspondents strategically based in South Africa, Colombia, UK, Iraq and Russia.

exchange4media Staff Apr 28, 2006 9:46 AM

Mobiles are showing an average usage of less than an hour for voice (incoming and outgoing calls). This astonishing fact came to light in a survey by IDC India.

exchange4media Staff Apr 28, 2006 7:25 AM

The health food drinks category has been witnessing a lot of activity with several existing brands going in for revamp in not just their image but brand promise as well. Amul Shakti is one such brand to have embarked in this revamp exercise. exchange4media takes look at how successful this exercise has been.

exchange4media Mumbai Bureau Apr 28, 2006 7:24 AM

Outdoor Advertising Awards (OAA) 2006 will see the addition of two more categories to include printing and media planning functions. Entries are currently being accepted with the last date being May 15, 2006.

exchange4media Chennai Bureau Apr 28, 2006 7:22 AM

With competition intensifying among sports channels, Ten Sports has decided to embark on a differentiating journey by telecasting five of the greatest sports movies of recent times during April and May.

exchange4media Mumbai Bureau Apr 28, 2006 7:20 AM

Leading Brands of the World, a professional entity in the fast growing market aimed at driving the luxury business in India in line with international set standards, announced its launch in India on Thursday. The philosophy of Leading Brands of the World is rooted in successfully driving the luxury business on an international level.

exchange4media Staff Apr 28, 2006 7:19 AM

The House of Bilimorias is venturing into the publishing field with its new magazine, ‘Liquid’, which is set to hit the stands on May 3. A bimonthly, Liquid will cover the bar culture within India’s drinks industry and carries an in-depth understanding of global premium drinks and bar industry.

exchange4media Staff Apr 28, 2006 7:18 AM

The International Andy Awards, run by the Advertising Club of New York, has an Indian entry among the metal winners this year. Leo Burnett Bangalore’s entry, titled ‘Bhopal Gas’, for clients Dinodia Photo Library has won the agency a Bronze.

exchange4media Chennai Bureau Apr 28, 2006 7:16 AM

Win TV’s CMD, Dhevanathan, has said that an official representation will be made to the President of India and Members of Parliament on the issue of the Maran brothers using their political position and distribution strengths for ‘unfair ends’. He claimed to have the support of 15 channel managements already on this issue.

exchange4media Chennai Bureau Apr 28, 2006 7:14 AM

The History Channel has announced its plans to pursue a new strategic direction in India by making a well-defined shift to ‘entertainment’. The channel has also outlined its extensive plans to take forward this move to aggressively drive viewership and advertising revenues.

exchange4media Staff Apr 28, 2006 7:12 AM

The Board of Directors of Zee Telefilms has approved the demerger of the direct consumer services business undertaking (including the business carried out through subsidiaries) of the company into ASC Enterprises Ltd. The company’s other subsidiaries – Siti Cable and New Era Entertainment – will be subsequently merged into ASC.

exchange4media Staff Apr 28, 2006 7:10 AM

ICC is set to further whip up the cricket frenzy with the Champions Trophy. The biennial cricketing event, considered as the second biggest after Cricket World Cup, will be held in India between October 7 and November 5, 2006. SET Max has the broadcast rights for India.

exchange4media Staff Apr 28, 2006 7:08 AM

When rmg david was renamed Brand David in October 2005 and Josy Paul continued at the helm of affairs, only with a different designation (Chairman and National Creative Director), the agency was clear that getting the right people and getting them in significant number, was a priority. Six months hence, David is steady on the road to achieving the target and is already showing how David differs from rmg david.

Noor Fathima Warsia Apr 28, 2006 7:06 AM

After months of preparation and anticipation, the Advertising Agencies Association of India instituted GoaFest is finally here. The event kicks off on Friday in Goa with an Advertising Conclave. Most of the bigwigs of the advertising industry would be seen in the ‘beach city’ delving on the theme ‘What Ails the Advertising Industry?’

exchange4media Mumbai Bureau Apr 28, 2006 7:04 AM

<p align=justify>“I am appalled at the way creatives are researched. Most of the time the researchers go to consumers and ask them to become the judge of the creative! But consumers are not capable of being judges. Because, if they were, then they would be making great films or creating commercials. Consumers just want to be entertained.”

exchange4media Staff Apr 28, 2006 12:00 AM