David gains in strength, adds more people to its fold
When rmg david was renamed Brand David in October 2005 and Josy Paul continued at the helm of affairs, only with a different designation (Chairman and National Creative Director), the agency was clear that getting the right people and getting them in significant number, was a priority. Six months hence, David is steady on the road to achieving the target and is already showing how David differs from rmg david.
When rmg david was renamed Brand David in October 2005 and Josy Paul continued at the helm of affairs, only with a different designation (Chairman and National Creative Director), the agency was clear that getting the right people and getting them in significant number, was a priority. Six months hence, David is steady on the road to achieving the target and is already showing how David differs from rmg david.
Even when the agency was re-launched, officials involved stated that the spirit of the agency wouldn’t see a change – only the scale and to some extent the style, in terms of aggression, would. The signs of aggression is obvious in the fact that in the past few months, the agency has grown by 20 per cent in its people power, despite the loss of some of its people in the same period. A noteworthy point is that the increase is coming in across David offices in India and the different divisions that the agency has.
Commenting on this, Paul said, “There’s a rush of new blood at David. And it’s young, sparkling and aching for action. Almost 20 new talented people have joined David since we rechristened ourselves from rmg david to ‘David’ on October 12, 2005 – the day on which India celebrated the falling of the giant Ravana and cheered the triumph of good over evil!”
Among the newcomers is Manish Sinha, National Planning Director. He began the ‘Imagineering’ for the agency along with another newcomer, Meraj Hasan, Planning Group Head. “Manish is also setting up the School of David. It’s their venture. We are supporting their entrepreneurial cause. We are helping build their individual brands, because we believe that the individual will build the organisation, not the other way round,” explained Paul.
Enumerating the names of the other newcomers, Paul mentioned only their first names, citing, “Davids stick to first names!” So, the other Davids are Rohit, Amitabh and Manisha – all Group Account Managers (GAMs). The agency has taken GAMs in the Chennai and Delhi offices as well. Kaanchan, from Bates Enterprise, has joined the agency as Senior Writer as has Mudra’s Abhishek ‘Chatty’.
Even Wall Street David is gearing up for growth in outdoor advertising and opportunities in Out Of Home, and in the process has added more names to its roster. Speaking further on the new talent, Paul said, “Each of these 20 new people are unique and handpicked after many interactions and interviews with us. We believe each of them has the David DNA, the hunger for the unusual, the restlessness of excellence.”
Another talent hub for the agency comes from Xavier’s Institute of Communication (XIC), who have joined in the Account Management function. “They’ve joined us as ‘volunteers’ for a cause, just like the young entrants in our other cities. Together we hope to give our clients and brands more exciting and imaginative ideas that are based on instinct, collaboration and simple human values,” explained Paul.
The new talent will be used across current and new clients of the agency. According to Paul, a key reason to add more people was to provide “above average service to its existing clients”. He added, “I believe existing clients deserve greater depth and sometimes we feel we are still short-staffed.”
He further said, “We are looking at recruiting more people who have the David DNA and we are identifying Davids in various organisations. They don’t even have to be from ad agencies, we are looking at designers, marketing people – just about anyone who has the David-like creative approach and we will source them and that is our number one priority. Then it is getting the right talent to service our clients.”
Is it easy to get the David DNA? “It’s extremely difficult,” replied Paul. “We are interviewing all the time, at least two to three interviews every day. To be candid, we are looking for younger, brighter and more determined people, who don’t know what is right. I think wisdom is only for your tooth now, not for a younger organisation,” he quipped.
And what does he think is allowing the flow of talent to David? “The ‘3 S’ of David – our spirit, stories and showcase (of work),” declared Paul.
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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