Date-wise News

In IRS 2006 R1, the new players in the Mumbai market have something to cheer about with DNA clocking a readership of 4,02,000, ahead of Hindustan Times, Mumbai, which registered a readership of 2,85,000.

Noor Fathima Warsia Apr 19, 2006 4:20 PM

At a time when corporates are traditionally low-key, various Government Departments seem to have spent large sums of money in advertising during the first quarter of 2006. There has been a spurt in commercials on various television channels.

exchange4media Staff Apr 19, 2006 7:24 AM

It's their summer of contentment, once again. But unlike previous years, most consumer durable marketers aren't really sweating for sales this time round, thanks to a buoyant economy, low prices and a consumer mood to splurge.

exchange4media Staff Apr 19, 2006 7:23 AM

Telugu daily Andhra Jyothi has gone digital. Pressmart, an e-paper division of Hyderabad-based Bodhtree Consulting Ltd, has developed the e-paper.

exchange4media Chennai Bureau Apr 19, 2006 7:22 AM

Rediffusion DYR’s campaign for Midland Bookshop has been nominated for the One Show Awards, to be held on May 10, 2006 in New York, in four categories. The innovative campaign has been created by Hemant Anant Jain, Associate Creative Director, Rediffusion DYR.

exchange4media Staff Apr 19, 2006 7:21 AM

Home appliances major Electrolux has unveiled its newly launched global marketing campaign, ‘Thinking of You’, in India. This new global positioning showcases how the company puts the customer first using consumer insight to design and develop products.

exchange4media Mumbai Bureau Apr 19, 2006 7:20 AM

Radio Mirchi (ENIL) has started operation of its new FM radio stations in Jaipur and Bangalore under the interim transmission arrangement from April 18, thus becoming the first broadcaster to go on air in the FM Phase II expansion process.

exchange4media Staff Apr 19, 2006 7:19 AM

Madison Media has bagged the Blue Star media planning and buying AoR in the wake of a multi-agency pitch. Sources close to the situation peg the account at between Rs 15 crore and Rs 20 crore.

Noor Fathima Warsia Apr 19, 2006 7:18 AM

Following the agreement signed in August 2005, wherein Bharti Enterprises and AXA Asia Pacific Holdings Ltd established a joint venture – Bharti AXA – to carry on life insurance business in India, the JV is all geared to ensure that it leaves no stone unturned in its communication and in the process will soon be finalising its advertising agencies.

Noor Fathima Warsia Apr 19, 2006 7:16 AM

After being given the charge of Zee TV, the flagship channel of Zee Telefilms, as Business Head in September 2005, Punit Goenka has recently been given the additional charge of Zee Smile as well. The change is applicable to Ashvini Yardi, Programming Head of Zee TV as well, wherein she will now be looking after the content of Zee Smile as well.

Noor Fathima Warsia Apr 19, 2006 7:15 AM

With a new Head in Anant Pal Singh, Everest Brand Solutions, Delhi is in for a lot of changes in months to come. Said Everest President, Mahesh Chauhan, “Delhi will be an area of focus in 2006. We are going to become an aggressive agency. We need to get more visible, get more businesses and become a fairly larger player.”

exchange4media Staff Apr 19, 2006 7:14 AM

Yet another initiative from Zee TV is ready to hit Indian television. After being able to get some noteworthy numbers from its 9.00 pm to 10.00 pm block, the channel has roped in Deeya and Tony Singh to give it a light hearted love story ‘Jab Love Hua’. The new show launches on April 24, 2006 in the 8.30 pm block and is accompanied with some intensive on-ground and radio promotions.

Noor Fathima Warsia Apr 19, 2006 7:13 AM

The Board of Directors of the Television Eighteen India Ltd has approved in principle investments to the tune of Rs 250 crore in new ventures and potential acquisitions.

exchange4media Staff Apr 19, 2006 7:12 AM

Dentsu Communications, Bangalore has won the creative and media duties of Nitesh Estates, the real estate arm of the Nitesh Group. Nitesh Estates is in the business of developing prime land areas across the city of Bangalore. The account moves from Grey Worldwide and is estimated in the region of Rs 8-9 crore.

Noor Fathima Warsia Apr 19, 2006 7:11 AM