Date-wise News

Following a media pitch earlier in the year, Beehive Communications has retained the media business of Star Cruises, including both brands, SuperStar Libra and SuperStar Virgo. Beehive continues to handle the creative part of the business.

Noor Fathima Warsia Apr 4, 2006 5:47 PM

Law & Kenneth has formally announced the opening of its Delhi operations with Charu Bakshi as the head. The Delhi team has kick-started its innings signing on Ray Ban and JVC.

exchange4media Staff Apr 4, 2006 3:09 PM

US-based publishing group Condé Nast is all set to foray into the India market. It is reliably learnt that to head the operations here, Condé Nast has appointed former MTV Networks India MD Alex Kuruvilla. He is likely to hold the designation of MD.

Noor Fathima Warsia Apr 4, 2006 12:17 PM

Interestingly, almost all advertising of Analgesic/Cold Tablets was done in Newspapers. The West Zone newspapers cornered the biggest chunk of ad spends in this category. The moist advertised brand was Crocin Pain Relief.

exchange4media Staff Apr 4, 2006 8:24 AM

P&G’s Shiksha, a corporate social responsibility project initiated last year for education of underprivileged children, kicks off its second edition with the same set of media partners – Sony TV, MAA TV and Raj TV.

exchange4media Chennai Bureau Apr 4, 2006 8:23 AM

Kingfisher and CityInfo have come together to launch Kingfisher CityInfo Great Food Guide Bangalore 2006. CityInfo has been in the business of letting Bangaloreans know where to eat and drink for over 18 years, and this seems a logical transition into book publishing.

exchange4media Chennai Bureau Apr 4, 2006 8:22 AM

Malayala Manorama, one of India’s biggest and oldest regional language media group, has chosen Beehive Systems' real-time 3D graphics solution – Wasp’3D – for three of its upcoming news channels.

exchange4media Staff Apr 4, 2006 8:21 AM

ESPN-STAR Sports has announced special initiatives to spread FIFA fever in the country during the live telecast of the FIFA World Cup from Germany in June this year and is eying the leadership position in terms of channel share during the period.

exchange4media Staff Apr 4, 2006 8:20 AM

Tea Board has launched a new advertising campaign with a view to keeping tea drinking relevant to the new generation consumers. While their parents are committed tea drinkers, the youth of today have an array of options. A budget of Rs 3-4 crore has been set aside for this campaign, which has been entrusted to O&M.

exchange4media Staff Apr 4, 2006 8:19 AM

After the ‘Thande Ka Tadka’ campaign, Coke is now concentrating on Limca, which is one of the largest carbonated soft drink brands in the lemon category. The cola major has launched a new brand campaign – “Limca Fresh Ho Jao”.

exchange4media Staff Apr 4, 2006 8:18 AM

Chronosphere, a Mumbai-based publishing consultancy and services company, is launching ‘NGO Focus’ in April. A bi-monthly English magazine, ‘NGO Focus’ will serve as a platform of interaction between NGOs, government administrators and corporate houses that are actively involved in social responsibility programmes.

exchange4media Staff Apr 4, 2006 8:17 AM

The digital space is attracting more attention everyday from all quarters of the Indian media industry. One of the most active players in the space, the TV 18 Group, has taken another step to strengthen its position by picking a 50 per cent stake in Malaysia-headquartered recruitment website JobStreet.com.

exchange4media Staff Apr 4, 2006 8:16 AM

Team Nokia at Maxus has been beefed up with the induction of Ajay Gupte as the head on the business. Gupte has joined Maxus from Monday, April 3, 2006, moving from TVS Motor Company.

exchange4media Staff Apr 4, 2006 8:14 AM

Publicis Groupe owned Starcom Worldwide has announced the appointment of Indranil Datta as Executive Director in charge of its Bangalore operations. Subsequently, Starcom’s Dinesh Singh Rathore, Media Director, who has been in charge of the agency’s Bangalore operations for the last five years, is slated to move to Mumbai as head of India Investment Group.

exchange4media Mumbai Bureau Apr 4, 2006 8:13 AM

Ogilvy is embarking on the second leg of the launch phase of its B2B service, Ogilvy Business Network, wherein the service will be launched in Mumbai, Chennai and Delhi. Speaking on the occasion, Bill Merrick, B2B Practice Group Leader and Director, Asia Pacific, stressed on the growing importance of B2B services and challenges that the sector faces worldwide.

Noor Fathima Warsia Apr 4, 2006 8:11 AM

We have seen it happening in print and in radio, but the newer bread of television channel programming and marketing professionals are going a step ahead and establishing relations with other channels out of their network in order to extend their reach and appeal of their programmes.

exchange4media Staff Apr 4, 2006 8:10 AM

Dentsu India has announced the appointment of Pankaj Thapar as Group Chief Financial Officer (CFO) of its India and Middle-East operations. Thapar joins Dentsu from Coca-Cola, where he spent almost a decade in various senior operating, accounting and finance positions.

exchange4media Staff Apr 4, 2006 8:09 AM

The TV 18 Group has instituted a new division, TV 18 Media Networks, to consolidate all its sales and marketing functions. B Saikumar, who was till now VP-Sales and Marketing of TV 18 Group, has been appointed CEO of the division.

Noor Fathima Warsia Apr 4, 2006 8:08 AM

All the stakeholders of Conditional Access System (CAS) met on Monday at the behest of the I&B Ministry and agreed on a roadmap saying a minimum period of seven months was required to implement CAS after the due notification by the government. If the roadmap is approved by the Court, for which the government has to file for an extension appeal, CAS will see light of day only next year.

exchange4media Staff Apr 4, 2006 8:07 AM