Date-wise News

Not even six months old and CNN-IBN is already in the news. The recent expose done by the channel on the disproportionate assets of BSP leader Mayawati has got more attention than the channel had bargained for. Some goons attacked a driver and an attendant of CNN-IBN in Lucknow on March 7 and burnt their car in an alleged fallout of the programme.

exchange4media Staff Mar 8, 2006 8:28 AM

Voltas Ltd has announced its multi-pronged strategy to a attain market share of 20 per cent in the domestic AC market. A Rs 20 crore advertising budget and Rs 6 crore retail expansion budget have been allocated for Voltas’ new range of window and split ACs. The communication will stress on ‘India ka dil, India ka AC’.

exchange4media Chennai Bureau Mar 8, 2006 8:25 AM

Broadcast networks like ABC are selling some of their most popular shows on Apple’s iTunes for $1.99, but a new study finds that most consumers would be willing to watch an ad if the sponsor picked up the cost of the show.

exchange4media Staff Mar 8, 2006 8:24 AM

Withdrawing the Liril variants Icy Cool Mint and Orange Fresh, HLL has decided to adopt a seasonal marketing strategy for extended Liril flavours.

exchange4media Staff Mar 8, 2006 8:23 AM

Marico today said it paid Rs 216 crore to Hindustan Level to acquire hair oil brand Nihar. This includes trademarks, copyrights, design rights, know-how, internet domain name business rights and a 5-year non-competition in the filtered coconut oil category. This does not include transaction costs of about Rs 11 crore.

exchange4media Staff Mar 8, 2006 8:22 AM

March 8 is International Women’s Day and the radio industry is sparing no efforts to celebrat this special day through several women-centric interviews and programmes. The day will see loads of action on Mumbai’s FM radio stations as well as radio stations on WorldSpace satellite network.

exchange4media Staff Mar 8, 2006 8:21 AM

Vijay Mallya sure knows how to do things in style. It is just 10 months since he launched Kingfisher Airlines last year, but the airline has already cornered a 7 per cent market share in this short span. Now, Kingfisher Airlines has ambitious plans to be the largest private airline by 2010.

exchange4media Staff Mar 8, 2006 8:19 AM

TNS has appointed John Abraham as Head of Strategic Development and Marketing, with immediate effect. Abraham will be reporting to David Lowden, Chief Executive, TNS, and will be responsible for developing new business opportunities and leading TNS’ corporate marketing team.

exchange4media Staff Mar 8, 2006 8:18 AM

The 24-hour satellite channel on Lok Sabha is all set to see the light of day from the second half of the Budget session, Bhaskar Ghose, former I&B Secretary and Chief Executive, Lok Sabha TV, said. Thus, the channel is expected to go on air on May 10, when the House meets again after a break on March 22.

exchange4media Staff Mar 8, 2006 8:17 AM

Bangalore-based SMS Impact Media has launched the first of its magazines, ‘South Movie Scenes’, focused on the film industry in the four South Indian states. The English monthly is priced at Rs 20 and hopes to increase its circulation from the present 10,000 copies to 50,000 in six months.

exchange4media Chennai Bureau Mar 8, 2006 8:16 AM

TBWA\India’s Chennai office has bagged the creative duties of the $200 million Watanamal Group of companies, and the creative and media duties of the Gold Mall from Real Value Promoters. Both accounts moved to the agency following multi-agency pitches, said sources.

exchange4media Chennai Bureau Mar 8, 2006 8:15 AM

The 40th International Advertising Association (IAA) World Congress, which will be held in Dubai from March 20-23, 2006, is all set to bring under the microscope ‘Challenges of Change’ and examine the topic. IAA is expecting over 2,000 delegates from all over the world at the Congress.

Noor Fathima Warsia Mar 8, 2006 8:13 AM

The Yash Birla Group has unveiled its new corporate identity. The new identity comes at a time when the Group is preparing to announce a series of new business initiatives. The 145-year old institution, which is the one of the largest manufacturers of core auto ancillary and various other industrial products in India, is set to reflect its true image.

exchange4media Staff Mar 8, 2006 8:12 AM

The Telecom Regulatory Authority of India has passed an interim order sealing the tariffs applicable to commercial cable subscribers at the rates prevailing on March 1, 2006.

exchange4media Staff Mar 8, 2006 8:11 AM

Interactions, Bangalore, has bagged the media duties for Tally Solutions Ltd following a multi-agency pitch. The size of the business is pegged in the region of Rs 20 crore. The other agencies in the fray were Mindshare and incumbent Vibrant Media.

Noor Fathima Warsia Mar 8, 2006 8:10 AM

Yahoo! India has announced the appointment of its partner agencies following a multi-agency pitch. Neo@Ogilvy (formerly Ogilvy One), The Media Edge (TME) and Clear Channel have been appointed as the partner agencies for digital media, offline media and outdoor, respectively.

Noor Fathima Warsia Mar 8, 2006 8:08 AM

From the introduction of ‘Fantastic Friday’ on STAR One to the resurrection of Sony’s property, ‘Shukra Hai Shukravaar Hai’, Fridays are becoming the new battleground for channels – or as channel officials put it, the starting point to building other blocks on the channel. What is so hot about this at times weekday, at times weekend block?

Noor Fathima Warsia Mar 8, 2006 8:07 AM