Women’s Day: Radio gears up to celebrate the essence of women
March 8 is International Women’s Day and the radio industry is sparing no efforts to celebrat this special day through several women-centric interviews and programmes. The day will see loads of action on Mumbai’s FM radio stations as well as radio stations on WorldSpace satellite network.
March 8 is International Women’s Day and the radio industry is sparing no efforts to celebrat this special day through several women-centric interviews and programmes. The day will see loads of action on Mumbai’s FM radio stations as well as radio stations on WorldSpace satellite network.
Seetal Iyer, Group Programme Director, WorldSpace India, said, “Though all our radio stations will feature women associated with music and films, the treatment of each programme will depend on the needs and listeners of individual radio stations on WorldSpace.”
Radio Jhankaar, a station dedicated to Bollywood songs, will have celebrity and listener sound bytes with radio jockeys interviewing women across various fields in Bollywood – actresses, technicians, singers, and directors.
RJ Sulagna on Radio Farishta, a Classic Bollywood music station, will look at leading female singers of yesteryears and their hits. Listeners can tune in to Saathiya at 7 am on Farishta on Women’s Day where RJ Sulagna talks about the roles that women in Indian cinema have played to perfection and are embedded in our memory such as Nargis in ‘Mother India’, Rekha in ‘Umrao Jaan’ and Hema Malini in ‘Seeta aur Geeta’ among several others.
The special show brings to life their performances through songs and one back in time. Kaleidoscope at 11 am puts the spotlight on best women oriented films in Hindi cinema, while Dillagi at 2 pm is an ode to the most versatile actresses in Indian cinema with a one-hour special. RJ Rubina will bring the melody queens of Bollywood to life on Dil Dhoondta Hai between 6 pm and 10 pm to celebrate the voices of Asha Bhonsle, Lata Mangeshkar, Suraiya, Geeta Dutt and a host of stellar performers in an hour long special.
WorldSpace’s Spiritual and Wellness station, Moksha, will have RJ Shakuntala talk about the feminine aspect of the divine – Shakti – and play songs dedicated to the Goddess on Udaya between 6 am and 11 am, while RJ Anirban will present tracks that celebrate and derive inspiration from the women in our lives on Unwind between 7 pm and 10 pm.
Spin, WorldSpace’s International Hits station will start the day with Big bang at 7 am where RJs Hari and Anjana celebrate women such as Aretha Franklin, Cyndi Lauper and Madonna, who have changed the course of music and influenced musicians. RJ Sushil will speak to college girls about women they idolise and play their requests on-air on Spin Adda at 3 pm. The Shack at 6 pm will have RJ Milli focusing on women in local bands and talk to them about how easy or difficult it is to be a woman who contributes to music.
Iyer said, “We are much more focused on special programmes for Women’s Day this year. Our celebrations acknowledge the fact that women are increasingly an active part of India’s workforce. Women’s Day is a reminder that women can live a balanced life and not feel guilty about putting themselves first. They can handle home, family and work with élan and celebrate life.”
Radio Mirchi will kickstart Women’s Day celebrations with Hello Mumbai from 7 am to 11 am, where the programme will find out what kind of women men thought you are and what kind of men do you know and like. The programme will also interview women with unusual jobs such as local train drivers and autorickshaw drivers.
Mirchi’s programme Khoobsurat from 11 am-2 pm will ask questions such as Why we dedicate a single day to women? What is International Women’s Day? Don’t all women do something special every single day? The programme will feature Kanchi Kaul, the protagonist of ’Ek ladki anjaani si’. Kanchi plays a character in the story whose life takes a complete turn when she finds out that she is accidentally pregnant through artificial insemination. Lines will be open to interact with Kanchi on sensitive yet important issues.
RJ Jeeturaj will spend the afternoon with three women who are social butterflies and TV actors on Total Filmi from 2 pm-5 pm. Jeeturaj will talk to these women and find out what Women’s Day means to these women who make news everyday. Bumper to Bumper from 5 pm-9 pm will have RJ Tarun talk about the relationship between women and their kitchens and gadgets. Purani Jeans from 9 pm-11 pm has a treat for listeners through an interview with actress Madhuri Dixit. The day will wrap up with Dr Love from 11 pm-1 am, where RJ Dr Love will find out if women are really wiser and stronger than men.
Red FM’s Ladki Kyon will feature men talking about the exasperating, perplexing, astonishing, awe-inspiring women and why they love them so much. In Kis Khushi Mein, men will share their real views on Women’s Day and why there is no special Men’s Day. Ek Hazaaron Mein Meri Hai will give 8 men a chance to make their women feel special with a surprise on her doorstep and this will be broadcast live on Red FM.
Radio City is also the official radio partner for CII’s Third Women’s Conference on March 8 in Mumbai. Apurva Purohit, CEO, Radio City will speak on ‘Women Empowerment’ at the conference, which has an objective to provide a platform for women to share knowledge, facilitate development of their career and broaden perspectives. Purohit will speak on empowering women through education and financial independence and take a global view to justify the improved status of women. Radio City will also interview women achievers and celebrities throughout the day.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
test
test
test
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
test
test
test
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp