PR Watch News
The Public Relations Consultants Association of India (PRCAI) brought together an interesting mix of industry people to discuss on ‘Young India: The 600 million magnum opus in search of the right communication formula’. The discussion ranged from the story behind the successful Tata Tea Jaago Re campaign to iconic youth brands.
Madison Public Relations, a unit of Madison World, has bagged the public relations mandate for Parle Agro and Asia MotorWorks Ltd. Veena Gidwani, CEO, Madison Public Relations, has confirmed the wins. Madison PR will be handling all the brands of Parle Agro, including Frooti, Appy Fizz, and the newly launched Hippo.
“As the science of influence, public relations plays a central role in building and sustaining corporate reputation through powerful communication of a company’s good work. As we look forward into 2010 and beyond, we will see PR being leveraged far beyond traditional press relations to enable deep stakeholder engagement on a sustained basis, forming a key to protecting and enhancing corporate reputation,” says Shobha Vasudevan, Manager-Marcom & PR, Canon India.
The changing patterns of the mindset, coupled with the multiple choices and expansive knowledge, will drive the PR industry in India to reorganise the services. Those with the mettle of establishing the mechanics to meet and manage the fast-track information dimensions will lead the way. PR in India is not new, but the way of practising PR in the current realms of the market is yet to be fully established, and this will change the importance of the PR services being provided and financial returns to the agencies in the coming years.
“The changing patterns of the mindset, coupled with the multiple choices and expansive knowledge, will drive the PR industry in India to reorganise the services. PR in India is not new, but the way of practising PR in the current realms of the market is yet to be fully established, and this will change the importance of the PR services being provided and financial returns to the agencies in the coming years,” says Ashok Kapoor, Chief Advisor, IconPR.
Effectiveness of PR can be best measured by perception audits with key stakeholders of clients. The essential qualities that one needs to possess to become a successful PR professional are a good understanding of issues relating to the business environment besides excellent written and oral communication skills… PR needs to keep pace with the changes in media. Given the emergence of social and digital media and citizen publishers, clients would need to increasingly move to campaigns which integrate both offline and online initiatives – we call these as Inline Campaigns. When it comes to managing online conversations, PR and reputation would have a greater role to play as opposed to other forms of communication.
Following a multi-agency pitch, Aditi Technologies has assigned its PR mandate to Hanmer MS&L Communications Pvt Ltd. The pitch had involved seven agencies and three rounds of selection.
K&V Media, an IMC agency started five months back by Priyank Vashisht, Dheeraj Vashisht and Abdullah Khan, has entered into a MoU with Concept Public Relations India Ltd to be their preferred partner for events and activation.
Religare is on the lookout for a new PR partner. Hanmer MS&L Communications is the incumbent PR agency that has been looking after the business for the last two years. Confirming the news, Varun Soni, VP, Corp Comm, Religare, said, “We need to look at re-visiting our brand strategies for which we require novel ideas and inputs.”
Hyundai Motors, the second largest car manufacturer in the country, has called for a pitch for its PR duties. Confirming the news, Rajiv Mitra, Head of Corporate Communications, Hyundai Motors, said, “It is an open pitch and we are not restricting the numbers. We will be inviting the established PR agencies.”
“Effectiveness of PR can be best measured by perception audits with key stakeholders of clients. PR needs to keep pace with the changes in media. Given the emergence of social and digital media and citizen publishers, clients would need to increasingly move to campaigns which integrate both offline and online initiatives,” says Atul Ahluwalia, President – India, Corporate Voice Weber Shandwick.
India’s PR industry is still fairly nascent in terms of size and years of experience. We still have a vast majority of people who view the industry from the lens of the old model of public relations officers. Secondly, most agencies don’t typically invest the time and resources in understanding the business of their clients to be able to counsel and advise on strategic communications and how it can be leveraged to meet strategic goals. But we have seen a slow positive change of this perception.
“India’s PR industry is still fairly nascent in terms of size and years of experience. We still have a vast majority of people who view the industry from the lens of the old model of public relations officers. But we have seen a slow positive change of this perception,” says Harjiv Singh, Co-founder & CEO - International Operations, Gutenberg Communications.
Public relations over the years in the western markets have seen PR firms identifying their verticals with specialised resources and teams to cater to the specific niches… The PR industry in India is still media led and has the traditional approach. The expectation from PR is to deliver media coverage, while PR goes beyond media and editorial visibility. Over a period, Rediffusion Public Relations has been working towards changing the perception of PR and expectations of the clients to go beyond just media mileage.
Corporate Voice | Weber Shandwick has recently expanded its national management structure. Atul Ahluwalia has been elevated to President, while Dilip Yadav is now Executive Vice President. Along with CEO India Shiv Reddy, they would form a National Leadership Team. Following this, Pradeep Wadhwa has been promoted as General Manager for the agency’s Delhi operations.
Delhi-based Noshe Oceanic Pvt Ltd has forayed into public relations with the launch of its first PR consultancy brand – Noshe PR – which focuses solely on consumer, lifestyle and PR products and services. Noshe PR will be headed by Kavita Chawla.
The Board of Public Relations Organisation International (PROI) has reappointed Sharif D Rangnekar, Director & CEO, Integral PR, as Vice President for the Asia Pacific region for another one-year term. Rangnekar has been involved with the PROI at a Board level since 2006.
Global communications consultancy Hill & Knowlton has expanded its operations into India by taking over the management responsibility of IPAN from JWT India effective July 1 2009. The new entity, to be re-branded IPAN Hill & Knowlton, will become a part of Hill & Knowlton’s Asia Pacific region with IPAN President Radhika Shapoorjee reporting to Hill & Knowlton Asia Pacific President & COO Vivian Lines.
Christopher Graves, President and Regional CEO of Ogilvy Public Relations Asia Pacific, has been appointed global CEO of Ogilvy Public Relations Worldwide, a global, multi-disciplinary communications leader, succeeding Marcia Silverman who has led the company for seven years. Marcia will become Chair of Ogilvy PR. Both appointments become effective January 1, 2010.
“The PR industry in India is still media led and has the traditional approach. The expectation from PR is to deliver media coverage, while PR goes beyond media and editorial visibility,” says Lokesh Tiwary, Group President, Rediffusion Y&R PR and CEO, Showdiff Worldwide.
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