PR Watch News
Karnataka Lions, the Bangalore franchisee of the World Series Hockey, appoints Brandspk Communication | PR as its communications agency
Mahindra Group Corp Comm Head Roma Balwani and Prof Janice Neil stress on a human face for corporates to navigate today’s complex business scenario
Here’s how PR helps businesses: it improves revenue, profitability, customer base, shareholder perception, competitive edge, media exposure and awareness. It is a powerful business tool. The need of the hour is to stop functioning as media relations experts and turn into strategic communications consultants, using all the various tools we have – including social media and creative services – in an integrated manner to deliver business outcomes rather than mere media coverage. Only then will clients realise the value of PR and pay the right price for it. At this point, the average PR retainer is Rs 20 lakh per annum. In comparison, the average advertising retainer is Rs 2 crore.
As CMO, Judith Ostronic will be based in Gurgaon and will report to Prema Sagar, Founder and Principal of Genesis Burson-Marsteller
Oliver Stelling, Regional Director at Grayling Mid-East, is joining Hill+Knowlton Strategies’ regional management team as Head of Strategic Consulting
Aim High Consulting has been appointed the official communications partner for CaratLane.com, one of India’s largest online jewellery retailers
Associated Advertising’s metal tally included one Gold for Apollo Hospital, two Silvers, two Bronzes and second runner-up award in overall category
Bangalore-based Aim High Consulting’s PR campaign for Flipkart has been recognised by Public Relations Council of India
Public relations evangelist in India and MD, Ketchum Sampark, NS Rajan, has been inducted in the Hall of Fame by Public Relations Council of India
Global management consulting firm Hay Group has appointed 20:20 MSL to drive reputation and awareness in key growth markets
Zzebra PR has won the Gold in the Best Case Study from Public Relations Council of India for the work done to promote the IIFA Awards
Ogilvy & Mather has launched a new cross-discipline social media practice, Social@Ogilvy, which connects all of the agency’s social media experts
GlobalCom PR Network annual meeting brought together 25 overseas PR firm heads. The meeting discussed roadmap for Indian companies looking overseas
Percept Profile will plan and execute 360 degree PR activities for Red Mango, thus positioning it as the game-changer product offering in the Indian market
Text 100 has won the PR mandate of UTV Bindass, on the back of a multi-agency pitch
“The need of the hour is to stop functioning as media relations experts and turn into strategic communications consultants,” affirms Glenn Osaki, MSLGroup Asia
Publicis Healthware International (PHI) announced its entry into the Indian market during the Health 2.0 conference, being held in New Delhi
Today, it is very difficult to build PR based on personal relationships. In a sophisticated and a mature economy, you have to fill those relationships with something real, you have to create win-win scenarios, you have to package the information and help the journalists in making their job easier. You have to find relevance for your company in the media market place. Today, this is just as true in China as it is anywhere else in the world.
MSLGroup report on India’s PR industry sees growth scope amid a bleak economy, but lists fee structure, talent crunch, perception as major challenges
Adfactors PR has secured the mandate to provide public relations and communications support to the Tourism and Culture wing of the Turkish Embassy
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