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PR Watch News

Edelman appoints Cornelia Kunze as Vice Chairman, APAC

In her new position, Kunze – currently CEO of Edelman Germany – will support David Brain, President and CEO, APAC. She will be based in Mumbai

exchange4media Staff May 9, 2012 7:12 PM

Ferns N Petals partners with 20:20 MSL

20:20 MSL to help enhance Ferns N Petals’ brand reputation and awareness as the company looks to intensify its tier II and tier III presence in India

exchange4media Staff May 8, 2012 7:11 PM

Rail Europe 4A names Adfactors PR as its communications partner

With the help of Adfactors PR, Rail Europe 4A wants to achieve its business objectives in India, particularly in Tier 2 and 3 markets

exchange4media Staff May 4, 2012 4:25 AM

When a Hero rises and Goliath falls

Communication is the key in everything that brands do – whether it is the formation of Hero MotoCorp or a David Vs Goliath showdown in Citibank’s case

Shanta Saikia May 2, 2012 10:13 PM

Weber Shandwick ropes in new Regional Tech Head

Weber Shandwick appoints Barkha Patel-Zinzuwadia as Regional Head of Technology and Senior VP; she reports to Baxter Jolly, Vice Chairman, APAC

exchange4media Staff Apr 25, 2012 3:32 PM

PR is difficult to measure

We, at Perfect Relations, are working with an American university to develop parameters that will be able to help the entire industry, says Valerie Pinto, CEO, Perfect Relations.

exchange4media Staff Apr 14, 2012 9:16 AM

<b>Naina Sharma</b>, Head - Corporate Communications, SAR Group

We keep brand reputation at the epicentre and work backwards to calculate every activity from there. Often people think corporate communications is about press releases and media mentions, but it’s not true. We have to calculate what benefit a coverage gives and what effect it will have on the business or in brand perception. If the answer is none, then the coverage is nothing more than a piece of paper. Managing communication is the job of a storyteller, and we clearly define when to speak, what to speak and to whom to speak. It is an art of telling a story in an interesting manner.

exchange4media Staff Apr 13, 2012 12:00 AM

Future of PR lies in driving engagement: WATCH VIDEO

What is the role of public relations in the changing media landscape? Watch experts discuss and debate...

Deepika Bhardwaj & Abid Hasan Mar 28, 2012 8:12 AM

Making PR measurable and accountable

Can the impact of PR campaigns be measured through data? Yes, say experts as they list various tools and techniques available to PR practitioners today

Shanta Saikia Mar 26, 2012 8:48 AM

Watch Video: Winners Speak @PR Awards

Watch excellence award winners Prema Sagar, Meenu Handa and Atul Ahluwalia along with other winners share their experiences of winning at IPRCCA 2012

Deepika Bhardwaj Mar 26, 2012 8:34 AM

Maruti, Corporate Voice shine at PR Awards

Maruti wins awards for Best Use of PR in Crisis and Best use of Corp Comm within an Org; Corporate Voice picks awards for Honda MotoCorp, Gillette and Honda Siel Cars

exchange4media Staff Mar 23, 2012 8:51 AM

PR Awards to set gold standard for industry: Experts

The jury for the India PR &amp; Corporate Communications Awards has set very high standards for judging; the ceremony will take place in Delhi today

Shanta Saikia Mar 22, 2012 9:30 AM

The most critical part of PR is to know when to speak: Naina Sharma, SAR Group

&ldquo;As a corporate communications person, you must know when to go out and speak and when to sit silent and watch,&rdquo; said Naina Sharma, Head - Corporate Communications, SAR Group.

exchange4media Staff Mar 17, 2012 8:40 AM

Meet the speakers of IPRCC Conference

Indian PR &amp; Corp Comm Conference has lined up an impressive list of industry experts as speakers, starting with Tim Sutton as keynote speaker

exchange4media Staff Mar 16, 2012 8:17 AM

Flashed Yesterday: Have a say in selecting India’s best PR professionals

PR agencies and corporates are invited to send in their nominations for those PR professionals who they feel qualify for the IPRCCA Excellence Awards

exchange4media Staff Mar 15, 2012 1:37 PM

Have a say in selecting India’s best PR persons

PR agencies and corporates are invited to send in their nominations for those PR professionals who they feel qualify for the IPRCCA Excellence Awards

exchange4media Staff Mar 14, 2012 5:51 AM

<b>Anthony Good</b>, Executive Chairman, Good Relations India

The fee structure is difficult to address. When people promise too much for too little money, it will fail. The problem does not solve itself. It is a fiercely competitive market out there and price undercutting is rampant. Unfortunately, there is no policing system in place. In that sense, India is the toughest place to do business in.

exchange4media Staff Mar 13, 2012 12:00 AM

Felicitating the best in Indian PR & corp comm

The India PR &amp; Corporate Communications Awards are back again to acknowledge the significant contributions of the men and women in public relations

exchange4media Staff Mar 7, 2012 2:25 PM

Percept Activ handles Vanitha Awards 2012

Percept Activ, the strategic business unit of Percept Media, executed an on-ground activation of Vanitha Awards for the eighth consecutive year

exchange4media Staff Mar 6, 2012 5:07 AM

Good Relations bags PR mandate for CapitalVia

CapitalVia Global Research Ltd, an investment advisory company, has appointed Good Relations India to handle their PR and communication mandate

exchange4media Staff Mar 6, 2012 5:06 AM

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