TRAI finds DPOs guilty of not implementing broadcasters' promotional schemes
Broadcasters had slashed prices of their a-la-carte channels as a part of their festive offers
Broadcasters like Zee Entertainment Enterprises Limited, Star India Private Limited, Sony Pictures Networks India and TV 18 Network announced festival packs where al-a-carte channels were offered on discounted rates. This was part of the festival packs of the broadcasters. But it has been brought to the notice of TRAI that even after the lapse of several days, some distributors of television channels are yet to implement the promotional schemes offered by the broadcasters on their platform.
As per TRAI’s report, some distributors of television channels did not modify the distributor retail prices (DRPs) of channels offered under such promotional schemes and did not display modified DRPs on their website, consumer care channel and electronic programme guide. The Authority has noted that non-implementation of promotional schemes by distributors of television channels violates the provisions of the Tariff Order, 2017 and the QoS Regulations, 2017 and is against the interests of subscribers of broadcasting and cable services.
In the wake of the same, TRAI has asked the DPOs to do the following…
a) Immediately implement the promotional schemes offered by the said broadcasters and modify the Distributor Retail Price (DRP) of the channels;
b) Display the modified DRPs of channels offered under promotional schemes on their website, consumer care channel and electronic programme guide;
c) Charge from their subscribers, who have subscribed to the channels offered under promotional schemes on an a-la-carte basis, the modified DRPs from the date of the offer of such promotional schemes i.e. 15th October 2019;
d) Refund/adjust the excess subscription amount, if any, charged from the subscribers due to non-implementation of promotional schemes;
e) Excess subscription amount shall be the difference of DRP of channels pre promotional schemes and the modified DRP of channels post promotional schemes and shall be calculated from 15th October 2019 till the date of extending the benefits of said promotional schemes to subscribers; and send compliance of the Direction to the Authority by 1" NOVEMBER, 2019.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube