The author is the Founder and CEO of Sterling AG.


Agencies could lose not just revenue but also talent if the slowdown extends, say industry observers.....!!!!!!!!!!!!!!!!

Abhishek Gupta Feb 26, 2020 11:33 AM


Industry experts have expressed concerns on whether TRAI will be able to fulfill its goals like empowering consumers and reducing TV bills or will it lead to more rounds of amendments........!!!!

Abhishek Gupta Jan 28, 2020 12:36 PM


They have not currently managed to leverage the power digital platforms to establish a connection with the target audience

Abhishek Gupta Aug 25, 2017 7:37 AM


Consolidate budgets and utilise them for a Class A, subject expert influencer, which will lend the asset or engagement a greater lifetime value, says Abhishek Gupta, Founder and CEO of Sterling AG

Abhishek Gupta Aug 3, 2017 8:04 AM