BARC Week 43: Hindustan Lever leads in top 10 advertisers category
Santoor Sandal And Turmeric lead with maximum ad insertions
BARC has released Week 43 data for brands and advertisers with numbers for maximum ad insertions.
While Santoor Sandal and Turmeric continue to take the top spot in the brands category, Hindustan Lever is in the commanding position in the top 10 advertisers category.
In the top 10 brands, Santoor has recorded 23553 insertions to take the top spot followed by Trivago with 13962 insertions. Surf Excel Easy Wash takes the third spot with 11177 insertions. Amazon has been pretty constant on the list and this time it has secured the fourth position with 10788 ad insertions.
In the advertisers' category, Hindustan Lever LTD continues to be in the first position with 181905 ad insertions. Reckitt Benckiser takes the second spot with 68199 ad insertions. The margin between the two has been pretty huge. ITC takes the third spot followed by Godrej Consumer Products, Lipton, Ponds India, Wipro and others.
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