Media Radio News
BIG 92.7 FM has lined up innovative programmes to celebrate the marriage of its brand ambassador Abhishek Bachchan to actress Aishwarya Rai, which is scheduled for April 20.
Big FM has announced its tie-up with GoaFest 2007 to become the official radio partner for the Fest. The channel, all set for its launch in the state during the next week, has lined up an array of exclusive features for the audience during the Fest.
Adlabs Films Pvt. Ltd is all set for the launch of BIG 92.7 FM in Tirupati shortly. By mid-2007, the radio station aims to be present across India from Srinagar to Trivandrum, and Surat to Guwahati.
Six months after its launch in Chennai, Hyderabad and Bangalore, BIG FM is gearing up for some big initiatives to promote the brand in the Southern states. This includes tying up with big banner movies in the South, setting up ‘BIG Booths’, and active participation in corporate social responsibility initiatives.
With the FM Phase II policy under way, second-tier cities are waking up to listen to bigger FM stations. BIG FM has announced its launch in Bareilly and Mirchi has announced its launch in Patna.
Big FM has announced its plans to launch its new station at Bhopal from May 2007. This would be the 15th FM station in the country from the Adlabs Films-backed venture out of the 45 that have been planned under their second launch phase.
After successfully launching its first radio station in Hisar, Radio Mantra, the FM venture of the Jagran Group, is now ready to foray into other cities. The Karnal and Bareilly. stations are already on air as part of test runs.
Radio Mirchi Bangalore has recently repositioned itself as an FM station playing Kannada music predominantly. The channel would play 80 per cent Kannada music and the rest 20 per cent would comprise Hindi and English music.
BIG 92.7 FM has acquired the exclusive rights for Yash Raj Films’ forthcoming film ‘TaraRumPum’. There will be a weeklong build up prior to the launch of the music.
Big 92.7 FM, Kolkata, offers its listeners a chance to perform live on air and win a chance to audition for the Indian Idol contest.
Subramanian Shankarnarayanan, Station Head of Big FM, Chennai, has quit. Zarine Jalil Menon, hitherto programming Head, Big FM, North, will succeed him as Station Manager. Menon will be reporting to Lakshimi Sharath, Regional Head and Vice-President, Big FM, South.
RED FM has announced their offerings for the ongoing cricket world cup with its cricket series ‘Cricket Masala’. The channel has roped in Ajay Jadeja, Vinod Kambli and Mandira Bedi along with their RJs for the various segments.
UK’s Independent News & Media PLC has picked up 20 per cent stake in Radio Mantra, the FM venture of the Jagran Group. Radio Mantra hit the airwaves recently with its first station in Hissar.
The Jagran Group is all set to go on air with its first FM station on March 6, 2007. Radio Mantra 91.9 FM is being launched in Hisar following 10 days of dry runs.
With the Cricket World Cup round the corner, every radio station is trying to outdo each other with different initiatives. While most stations have announced cricket related shows, Radio Mirchi is going to the streets in association with Gillete Vector Plus.
Hello FM, which has been aggressively promoting the brand by being part of most of the happenings in Chennai and going to town with hoardings at the regular intervals, is now treading an altogether different path. The channel is aggressively promoting FM as category and has put up hoardings at several premium locations.
Private FM radio stations will be soon allowed to air sports commentary. This is seen as a first step towards giving FM channels greater freedom, including the ability to broadcast news eventually.
Radio Mirchi has taken forward its association with the movie ‘Honeymoon Travels Pvt Ltd’ and ran a contest revolving around honeymoons. The winning eight couples got the opportunity to travel with the stars of the movie.
Big FM has announced the launch of two non-music shows -- Big Cricket Expert and Big Googly – with the Cricket World Cup just around the corner. The shows, to be hosted by Harsha Bhogle and Shekhar Suman respectively, is slated go on-air during leading days to the Cup.
Bhaskar Group’s My FM launched in Chandigarh on February 19, 2007. The content comprises Indipop and popular Hindi film music. This is the second station from the group, after the Jaipur launch in May 2006.
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