Media Radio News
Bhaskar Group has announced the launch of its radio venture MY FM in Bhopal. This is their fourth station after Jaipur, Chandigarh and Jalandhar and the Group intends to launch thirteen more stations soon.
BIG FM has announced its new programming initiatives with the launch of a show on alternative career paths and a segment of five back-to-back songs that will be played in the first hour of all shows.
Radio Mirchi has launched its new station in Goa. This is its third launch since April this year and the radio player intends to launch 19 more stations by the end of this year.
Radio City has released a music video to promote its new ‘Whatte Fun’ attitude. The new attitude shift, claimed to be the results from consumer researches, has also resulted in a change in the programming, which will be targetted at the SEC AB 25-35 only.
Radio Mantra has announced three station launches in one month. The Jagran Group-backed radio network has launched stations in Karnal, Bareilly and Jalandhar over the month.
WorldSpace has announced its new programming initiatives for May, wherein each day of the month, each WorldSpace channel will feature the special programming that has been created.
Following the association with ‘Ta Ra Rum Pum’, BIG 92.7 FM has tied up with Yash Raj Films as its exclusive on-air partner for ‘Jhoom Baraabar Jhoom’. The station has planned various on-air activities for the premiere promotion in order create buzz around the movie.
BIG 92.7 FM has created an interactive contest for its summer programming -- ‘Cool Maal’. Beginning May 14, the contest will take place on the station’s breakfast show ‘Big Chai’.
Radio City has unveiled its new avatar ‘Whatte Fun’. The idea is to offer a differentiated listening experience to the consumer. From a broad target, the station has fine-tuned its core TG through focussed segmentation to SEC AB 25-35.
A research conducted by Radio City in association with Synovate has identified five segments of listeners based on their interactions with the channel. The research reflected that 29 per cent people tune into radio as a means of ‘relaxation’, while only 5 per cent tuned in to ‘pass time’.
Every medium of entertainment relies on its content to get attract its target audience. Our differentiators such as music, RJs, utilities, etc. will help us achieve a substantial stand in the market. It is important to give listeners fresh and innovative content that they can relate to. Our content is very local and has been designed keeping consumer tastes and preferences in mind.
BIG 92.7 FM has launched its Guwahati station and this is the 17th station to go on air. The launch in Guwahati is part of the second phase of launches in mini-metros by BIG 92.7 FM.
BIG 92.7 FM has announced the launch of its station in Jalandhar. The launch of BIG 92.7 FM in the city marks the launch of the 17th station of Adlabs Films Ltd.
Radio Mirchi 98.3 FM, as part of its anniversary celebrations, went live from a unique studio that was built in the air, on April 28. The studio was built at a height of about 29 feet at Ansal Plaza and was a first-of-its-kind, while the RJS were seen live in action.
Radio Indigo 91.9 FM, a Jupiter Capital venture which was launched in Bangalore on September, 2007, is all set to roll out its second station in Panaji in May, 2007. Embracing a mood-based programming approach, the station will play slow, peppy numbers at the start of the day and up the tempo as the day progresses, said, K Sanjay Prabhu, COO, Radio Indigo.
On its fifth birthday, Radio Mirchi 98.3 FM roped in Rakhi Sawant to celebrate and promote the channel on the streets of Mumbai. The Bollywood actress distributed cakes in various restaurants and to people randomly on the road. The channel also used outdoor marketing techniques and sponsored free popcorn and drinks at multiplexes and clubs in the city.
Close on the heels of launching its station in Jaipur and Chandigarh, MY FM is now looking at Jalandhar as its next stop.
The two-month long pitching process of Radio City has finally culminated. The organisation has signed Meridian and Ogilvy One for its creative duties. Lodestar Universal will continue to handle the media duties. Hanmer & Partner has been appointed as the PR agency. The ad spends of the business is estimated to be more than Rs 10 crore.
Radio Mirchi has already launched its station in Jalandhar, and BIG 92.7 FM is also gearing up to enter there shortly.
Close on the heels of launching its stations in Karnal and Bareilly, Radio Mantra has been on air in Jalandhar since April 13 this year. The commercial launch will follow shortly.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
