48

Date-wise News

International: Why simplicity is the key to mastering mobile web<br>As cellphone browsing takes off, marketers find slow connections, tiny screens require unique approach?blur=25

Publishers, marketers, mobile-commerce companies and even a growing group of bloggers are building websites heavy on text and light on simple graphics for quick loading on the mobile phone, whose connection speeds are akin to dial-up connections in the web's early days.

exchange4media Staff Mar 14, 2007 9:49 AM

International: Marketers, Web bigs rush to crack local-search code<br>Market to rocket to $13 billion, but efficiently using tool difficult for many players?blur=25

As more consumers go online to research and shop for services, the local-search market is expected to grow to $13 billion in 2010 from $3.4 billion in 2005, according to research firm Kelsey Group.

exchange4media Staff Mar 14, 2007 9:48 AM

Amul to set up 10000 priority outlets?blur=25

Following the footsteps of global fast moving consumer goods companies in India, dairy major Gujarat Cooperative Milk Marketing Federation (GCMMF) which markets its products under the Amul and Sagar brand, is in the process of setting up a separate cell to handle modern retail.

exchange4media Staff Mar 14, 2007 9:47 AM

Webaroo joins the World Cup bandwagon		?blur=25

Webaroo joins the World Cup bandwagon with the launch of two new webpacks targeted towards cricket. The two webpacks are available for free download from their website.

exchange4media Mumbai Bureau Mar 14, 2007 9:45 AM

MSN India announces its Cricket World Cup plans?blur=25

MSN India, too, has joined in the cricket celebrations with the launch of a dedicated WAP portal and website. The portal has also launched various desktop applications for the benefit of the users.

exchange4media Mumbai Bureau Mar 14, 2007 9:44 AM

RED FM gears for Cricket World Cup?blur=25

RED FM has announced their offerings for the ongoing cricket world cup with its cricket series ‘Cricket Masala’. The channel has roped in Ajay Jadeja, Vinod Kambli and Mandira Bedi along with their RJs for the various segments.

exchange4media Mumbai Bureau Mar 14, 2007 9:43 AM

IPRA calls for entries for Golden World Awards?blur=25

The IPRA Golden World Awards for Excellence, which recognises excellence in the field of PR, has called for entries for its awards, which is in its 16th year. All entries must be submitted by May 2, 2007. Entries will be assessed on the basis of a statement of the issue, research, planning, execution and evaluation.

exchange4media Staff Mar 14, 2007 9:43 AM

TV18 Network and LG Electronics unveil biggest cricket bat ever to cheer the Men in Blue?blur=25

TV18 and LG Electronics are celebrating the spirit of the game with the ‘LG Cheer for India’ campaign. As part of the campaign’s final phase, the largest cricket bat in the world has been unveiled.

exchange4media Staff Mar 14, 2007 9:42 AM

The Tribune to launch HP edition on March 15?blur=25

Chandigarh-based leading English daily The Tribune will be launching its edition for Himachal Pradesh on March 15. This will be the fourth daily edition of the newspaper after Chandigarh, Delhi and Jalandhar.

Vinod Behl Mar 14, 2007 9:41 AM

Independent News & Media PLC picks up 20 per cent stake in Radio Mantra?blur=25

UK’s Independent News & Media PLC has picked up 20 per cent stake in Radio Mantra, the FM venture of the Jagran Group. Radio Mantra hit the airwaves recently with its first station in Hissar.

exchange4media Staff Mar 14, 2007 9:40 AM

Sachin Tendulkar to feature in adidas global campaign ‘Impossible is Nothing’?blur=25

adidas has launched the evolution of its ‘Impossible is Nothing’ brand philosophy with a global campaign that will feature more than 30 international sport stars telling their own ‘impossible’ stories, including Sachin Tendulkar.

exchange4media Staff Mar 14, 2007 9:39 AM

Stark Communications assigned creative and media duties of Manorama FM?blur=25

Stark Communications has been assigned both the creative and media duties of Malayala Manorama’s FM venture following a multi-agency pitch that saw four national level agencies participating apart from Stark Communications.

Judy Franko Mar 14, 2007 9:38 AM

Mudra, O&M, Everest walk away with the Young Guns?blur=25

Mudra, O&M and Everest have bagged the creative awards for their work this year at the Young Guns event held by the Advertising Club of Bombay on March 13, 2007.

exchange4media Staff Mar 14, 2007 9:38 AM

CNN launches third edition of Eye on India focusing on India’s Generation Next?blur=25

The Eye on India week will kick off with CNN Connects: India’s Generation Next on March 18. It’s an hour-long programme co-produced with CNN-IBN, and anchored by CNN-IBN’s Rajdeep Sardesai and CNN’s Monita Rajpal.

exchange4media Staff Mar 14, 2007 9:37 AM

SET India contracts World Sport Group to produce ICC World Cup?blur=25

With the nation gripped with Cricket fever, World Sport Group is to produce the coverage of the ICC Cricket World Cup 2007 for SET India.

exchange4media Mumbai Bureau Mar 14, 2007 9:36 AM

Vir Sanghvi joining Peter Mukerjea’s Inx Media as CEO for News business?blur=25

Hindustan Times’ Editorial Director Vir Sanghvi is joining Inx Media Pvt. Ltd. which is launching a news and entertainment television network in India. Sanghvi will join them as CEO for their news business. Inx Media is being launched by ex-STAR India CEO Peter Mukerjea.

exchange4media Staff Mar 14, 2007 9:35 AM

ICC World Cup to be broadcast live on Doordarshan and AIR?blur=25

Doordarshan will broadcast all of India’s matches and some other important encounters, besides the semi-finals and the final match of the ICC World Cup. AIR will also run live commentary of all the matches.

exchange4media Staff Mar 14, 2007 9:34 AM

FICCI Frames 2007: Digital is the way to go?blur=25

FICCI Frames 2007, to be held from 26 – 28 March, 2007, has scheduled comprehensive discussions on diverse topics under the Digital track. Eminent speakers are expected to be part of the discussions that attempt to give a fair idea of where the digital space in the country is headed.

exchange4media Staff Mar 14, 2007 9:34 AM