Out Of Home News
Following the first phase of its campaign rollout in June 2010 that communicated logo change and being a part of the Panasonic group, Anchor Electricals has launched the second phase using OOH domain extensively. Primetime Outdoor is handling the OOH duties.
Cocoberry, the flavoured frozen yogurt chain which is on the verge of completing two years of its operations, has called for an activation pitch.
Entries are open now for the first ever exchange4media Out-of-Home Advertising Awards. The last date for receiving entries is January 21, 2011.
Following a multi-agency pitch, Nokia India has assigned its OOH media planning, buying and implementation duties for the year to Aaren Initiative, a Lintas Media Group subsidiary.
Starcom MediaVest Group (SMG) India has announced that Kaushik Chakravorty, currently Group COO of Navia and Vector, will take overall charge of the outdoor business in addition to his role as Executive Director – Enhance. Sanjay Shah, CEO, Navia and Vector, is moving on from the organisation.
Kerala-based Manappuram Group has entered the jewellery retail business with its trademark Manappuram Jewellery. The Group recently launched its third Manappuram store in Bangalore, and roped in MOMS Outdoor Media Services to create buzz around the launch. The outdoor campaign revolved around Manappuram’s pure 916 gold proposition.
Skoda Auto’s extensive outdoor campaign for the launch of two of its car brands – Fabia and Yeti – has been grabbing eyeballs. The objective is to create an impact and break through the clutter, reinforcing Skoda as a new category creator. The outdoor campaign has been executed by Kinetic’s Portland, while Saints & Warrior is the creative agency.
OOH advertising is set to get its own awards to recognise the outstanding work in this field. The first ever exchange4media Out-of-Home Advertising Awards have been instituted to reward excellence in outdoor media. The first edition of the Awards is slated to be held in Delhi in first week of February 2011 and will recognise work done between October 2009 and September 2010. Entries are now open for the OOH Advertising Awards.
FMCG major Dabur India Ltd has recently appointed OgilvyAction, the experiential and promotional marketing arm of Ogilvy & Mather, to execute its rural activation campaign targeting 1 lakh women in over 5,000 villages and towns in Madhya Pradesh and Chhattisgarh.
Tata Motors has roped in Percept Out of Home to carry out its three-month long visibility campaign for brands Tata Indigo and Tata Indica. The campaign, which kickstarted on September 8, 2010 across the four metros of Hyderabad, Kolkata, Delhi and Ahmedabad, will culminate on December 23, 2010.
Big Street, the out-of-home arm of Reliance Broadcast Network Ltd, has come up with strategic packages for its media inventories at Delhi Metro Rail Corporation stations. In order to aid the clients and media buyers in their decision making, an optimum system has been devised to maximise the brand communication thrust by segmenting the stations on the basis of the commuter profile and catchment areas.
The outdoor landscape has been splashed in red at various places with the slogan: ‘Its grt 2b 25’, as Kotak Mahindra Bank Ltd completed 25 years on November 21, 2010. OOH agency Primesite has created a series of clutter breaking outdoor ads to mark this occasion.
Aegis Media Group on November 29, 2010, announced the launch of its second OOH agency, Brandscope, in India after Posterscope. In an exclusive conversation with exhage4media, Ashish Bhasin said, “Brandscope’s focus will be more on keeping the brand at the centre of an OOH solution.”
Delhi Metro Rail Corporation has invited bids for licensing out ad rights inside seven MRTS stations – Mandi House, Pragati Maidan, Indraprastha, Kaushambi, Vaishali, Dwarka Sec-8 and Dwarka Sec-21. The contract shall be awarded for a period of five years.
East Central Railway, Danapur Division, has invited sealed open tenders under the ‘two-packet’ system for awarding sole ad rights for a period of five years. The ad rights are being offered on a variety of display formats in all 88 stations of the Danapur Division.
The Airports Authority of India has invited bids under the ‘two-packet’ system from reputed firms offering exclusive display ad rights at civil aerodrome, Surat Airport. The contract will be awarded for a period of five years to display advertisements on glow signs and hoardings.
The Marketing Division of Indian Oil Corporation Ltd has invited applications from agencies for empanelment. The empanelled parties shall be responsible for supply and installation of retail visual identity elements at retail outlets of IndianOil across the country.
The Divisional Railway Manager (Commercial), North Western Railway, Jodhpur Division, has invited sealed tenders from interested parties for awarding sole ad rights for a period of three years. The ad rights are being offered for a variety of display formats.
The Airports Authority of India (AAI) has invited bids under the ‘two-packet’ system offering exclusive ad rights at the Coimbatore Airport. The contract will be awarded for a period of five years to display advertisements on glow signs, hoardings and traffic directional poles.
The Ahmedabad Municipal Corporation has invited EoIs from interested parties for installing LED screens at identified locations on the Kankaria lake front. The applicants will have to make a formal presentation on November 25, 2010 at 6 pm.
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