Out Of Home News

While the Indian OOH industry has grown reasonably in the last few years, biggest worry is lack of accurate measurement and accountability, industry experts feel.

Nitin Pandey Feb 28, 2011 7:53 AM

Technology or innovation, what could drive the OOH industry into the next growth phase? Industry experts are divided on this...

Jhinuk Sen Feb 28, 2011 7:52 AM

“Digital Out of Home brings along various options where advertisers can actually engage with their potential customers,” says Tom Green, President, Life Pattern Digital.

Ashish Jha Feb 28, 2011 7:49 AM

Kinetic Media Global CEO Steve Ridley’s global outlook for OOH Media 2011 is an interesting one. He also feels that “India runs the world; it’s just that the world doesn’t know it yet!”

Akash Raha Feb 28, 2011 7:48 AM

Mudra Max has been adjudged OOH Agency of the Year at the first ever OOH 2011 Awards. JCDecaux is OOH Media Owner of the Year, while Philips is OOH Advertiser of the Year.

Akash Raha Feb 26, 2011 7:45 AM

The e4m & n2m OOH 2011 Conference on Outdoor Advertising & Digital Signage saw global and Indian experts discussing the next stage of growth.

Nitin Pandey Feb 26, 2011 7:08 AM

Tata Motors has roped in Percept Out of Home to promote their new improved Tata Manza. With an objective to announce the arrival of this luxurious car, the 2.5 month long activity started in the month of January and was executed in all the metro cities: Mumbai, Delhi, Chandigarh, Chennai, Bangalore, Hyderabad, Kolkata and Ahmedabad.

exchange4media Staff Feb 26, 2011 6:52 AM

Stage is set for the first ever e4m & n2m OOH 2011 Conference and Awards for Outdoor Advertising & Digital Signage in Delhi today. The entire event is being sponsored by US Advertising, while Advert Group is the Associate sponsor.

exchange4media Staff Feb 25, 2011 8:28 AM

Stage is set for the OOH 2011 Conference on Outdoor Advertising & Digital Signage in Delhi on February 25.

exchange4media Staff Feb 23, 2011 8:51 AM

In its bid expand its portfolio of services, Span Communications has started a dedicated OOH division and is now a full-fledged 360 degrees solutions provider.

Preeti Hoon Feb 18, 2011 7:25 AM

Blue Ocean Media has entered into a collaboration with HOHO (Hop On Hop Off) sightseeing bus service in Delhi for media display rights.

exchange4media Staff Feb 17, 2011 8:04 AM

exchange4media in its novel initiative has partnered with network2media to bring in the first Indian Outdoor and Digital Signage Advertising Awards.<br /> &nbsp;

exchange4media Staff Feb 8, 2011 2:46 PM

Telecom player Uninor rocked Bangalore with a unique musical initiative to promote its offering of Unlimited Music.

Tuhina Anand Feb 4, 2011 7:23 AM

Milestone Brandcom and McDonalds jointly created a campaign to make Mumbaikars aware about traffic safety tips.

exchange4media Mumbai Bureau Feb 2, 2011 8:08 AM

Hectic preparations are on for the first ever exchange4media Out-of-Home Advertising Awards as the last date for receiving entries approaches on February 7, 2011.

exchange4media Staff Jan 28, 2011 11:07 AM

Dabur&rsquo;s OxyLife has roped in Percept Activ to execute the on-ground activities for its &lsquo;OxyLife Professional Facial Kit&rsquo;.

exchange4media Staff Jan 27, 2011 7:45 AM

As an outcome of a review, FMCG giant Hindustan Unilever has re-evaluated its choice of OOH agency and consolidated the business with Lintas Media Group.

Fatema Rajkotwala Jan 24, 2011 7:14 AM

Man Force Trucks appointed Percept Out of Home their creative mandates to execute the Retail project related to dealer visibility and branding.

exchange4media Bangalore Bureau Jan 19, 2011 7:33 AM

Real estate company Mantri Developers has come up with an eye-catching OOH initiative to promote its high end luxury tower project, Mantri Pinnacle.

Tuhina Anand Jan 13, 2011 9:15 AM

The Hyderabad Metropolitan Development Authority has invited tenders from interested advertising agencies offering ad-rights on a wide range of outdoor media properties at different premium locations.

Preeti Hoon Jan 4, 2011 7:47 AM