Out Of Home News
Six Inches Communication has rolled out a 12-city outdoor campaign, christened ‘Edgeperience’, for Kingston Technology, a US-based memory module company.
Future Group roped in Percept Out-of-Home to execute the outdoor campaign for their newly launched third Central Mall, the lifestyle retail format from the group.
Laqshya Media has created an OOH buzz for Jaguar Land Rover at the Hyderabad Airport, aimed at creating a lasting impression on the air travellers.
Ulysse Nardin, in association with JCDecaux India, has chalked out a long term branding campaign at the Bengaluru International Airport Ltd (BIAL) by installing their high precision clocks at 23 key locations.
"After spending around a decade with specialised OOH agencies and later getting into the media owners’ shoe, was at times difficult and easy because I knew what the brand managers/media planners and buyers expect from OOH media owners... I went through the process of understanding the business from present media owners who apparently knew me through various business deals executed in my agency days. There were series of discussions and a final consensus after which I threw my hat in the ring."
Laqshya OMI has initiated an election specific OOH campaign for Bengali channel Star Ananda for the Kolkata market.
Outdoor advertising media owners and advertising agencies met under the auspices of Indian Outdoor Advertising Association on May 3, 2011, to find a way to follow the new service tax rules announced in the Budget and decide on a plan of action.
Big Street has come up with an attention grabbing Dome Panel at New Delhi’s Rajiv Chowk Metro Station, which is part of the aggressive marketing of Y-Films’ ‘Luv Ka The End’.
Aaren Initiative has executed an OOH campaign for the Nokia E7 smartphone that takes forward its ‘Success defined’ proposition in a ‘larger than life’ manner.
Following his exit from Mediascope Publicitas as COO, Gourav Tandon has floated a full service OOH agency.
Mudra Max is all set to truly ‘Change The Game’ yet again for Pepsi. This time they unleashed one-of-its-kind branding initiative – a fully wrapped and branded Delhi Metro train on Monday, March 28, 2011.
Panasonic India Pvt Ltd has roped in Percept Out Of Home to execute outdoor campaign for their new range of air conditioners – Econavi and Cube.
Percept Out of Home, Retail Vertical, official partners to PepsiCo for the Modern Trade initiatives was called upon to research, design, fabricate and deploy the secondary placement solutions across Modern Trade chains, pan India.
The campaign is aimed to strengthen newspaper’s presence in the market. The creative agency behind this new campaign is TBWA…
Hindi GEC Colors staged a record attempt for the Guinness World Records title for the ‘Fastest Time to Mount a Flex Billboard’. Executed by Mudra Max’s OOH arm, Primesite, the exercise was to promote Colors’ new reality show – ‘Guinness World Records – Ab India Todega’.
South African Tourism has embarked on a widespread national outdoor advertising campaign that invites everyone to <em>Chalo South Africa</em> this summer!
Laqshya India has strengthened its organisation to tackle an aggressive growth phase that it anticipates in the immediate future.
Tata Photon Plus has refreshed its branding and is now riding on the popularity of the Metro in Bangalore to add some spice to its communication.
Oscean India has launched SkyBanners in India for aerial advertising. The company has entered into strategic pacts with Xtravision Media Associates and Global Vectra Helicorp to further this business in India.
The inaugural e4m & n2m OOH Awards saw Mudra Max being adjudged OOH Agency of the Year. Philips walked away with the OOH Advertiser of the Year.
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