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Date-wise News

Digital technology driving growth of OOH segment: Sanjeev Gupta

Digital technology driving growth of OOH segment: Sanjeev Gupta?blur=25

“In an age of increasing media fragmentation and on-demand viewership, Global offers offbeat media solutions to reach an audience. By its exclusive nature, these solutions cannot be turned off or turned out… no matter where the consumers run, there it is, forcing the target audience to co-exist with the medium,” says Sanjeev Gupta, CMD, Global Advertisers.

exchange4media Staff Jul 9, 2011 9:02 AM

An RJ’s mantra to keep listeners glued…

An RJ’s mantra to keep listeners glued…?blur=25

“A listener always hates to listen or see a boring ad spot on any entertainment medium. It is always important to tease good content/ song which is queued in the playlist. The tease factor is the main driver for achieving high listenership for long hours,” says Vinayak Joshi, Radio Jockey, Radio City.

exchange4media Staff Jul 9, 2011 8:34 AM

I would be happy to fund an association that has teeth: Ameer Ismail

I would be happy to fund an association that has teeth: Ameer Ismail?blur=25

“I am happy to put a foot forward and say I don’t mind creating a new industry platform even with five agency heads that has teeth. Even if five significant agency players come together and say we are not going to poach, we are going to live with a certain standard of fee and not undercut, I am happy to do it,” says Ameer Ismail, Executive Director, Lowe Lintas Group.

exchange4media Staff Jul 9, 2011 8:30 AM

Social ads in print jump 38% in June-Sept 2010: AdEx Analysis

Social ads in print jump 38% in June-Sept 2010: AdEx Analysis?blur=25

Social advertising in print witnessed a 38 per cent growth during June-September 2010 as compared to same period in 2009. Top 10 advertisers contributed to 34 per cent of total category advertising in print during this period.

exchange4media Staff Jul 9, 2011 8:22 AM

Clients haven’t understood the social medium: Ashish Bhasin

Clients haven’t understood the social medium: Ashish Bhasin?blur=25

“The key thing is that the clients haven’t understood the social medium. They just want to feel that they have a presence on social, but do not know how to use it. They need to understand five cardinal rules, apply them to each brand in each category and then venture into any kind of activity,” says Ashish Bhasin, Chairman, India and CEO, South-East Asia, Aegis Media.

exchange4media Staff Jul 9, 2011 8:21 AM

Week in Review: 5 cardinal rules for leveraging social media

Week in Review: 5 cardinal rules for leveraging social media?blur=25

Looking back, the Cabinet’s approval of Phase III of FM expansion has given a fresh boost to the radio industry. Stage is set for the exchange4media Conclave 2011 in Delhi (July 12) and Mumbai (July 15). Aegis Media’s Ashish Bhasin shares the five cardinal rules to effectively leverage social media…

exchange4media Staff Jul 9, 2011 8:20 AM