Out Of Home News
Percept Out of Home to build awareness for a Tupperware Carnival in Coimbatore, Tamil Nadu through an outdoor campaign
4P Brandcom’s retail activation for Armstrong and Euro Tiles has helped power the new product launches by the two companies across cities
Jury Chairperson Ashish Bhasin commented on the diversity of entries received this year and said that overall entry quality was better than last year
ING Life Insurance initiates a consumer engagement programme that uses Namma Metro stations to promote awareness about the need for savings
Uncertainty prevails in the OOH advertising sector as spends fluctuate; industry feels a correction is due
OOH agency, Greenline has made use of LED lighting to draw more eyeballs for the outdoor campaign for MS Office 365. The initiative is being carried out in five cities
The OOH Advertising Awards 2012 has reached the final stage with the Jury, led by Ashish Bhasin, meeting today in Delhi to judge the entries
The distinguished jury panel, led by Chairman Ashish Bhasin, is all set to judge the entries for the OOH Advertising Awards 2012 on March 12
While traditional OOH has a factor of uncertainty hovering around it, there are a few specialised segments that look bright on the chart
Vritti i-Media to provide OOH solutions in all major transit points at food malls on express highways. It has already implemented them at 12 food malls
IndusInd bank rolled out a pan India aggressive OOH campaign to supplement its TV campaign. The OOH campaign has been executed by Laqshya Media
“Ears will play a vital role than eyes if we integrate ‘public utility value’ for a consumer at a transit place. Hence, at these places audio will be more effective and impactful than visual,” states Veerendra Jamdade, CEO & Dir – Technical, Vritti Solutions Ltd.
Air India has brought the Maharaja back to life in its outdoor campaign jointly executed by Laqshya Media, Graphisads, Midas, Pioneer Publicity, TDI
The industry will move to some kind of SOP outlined by IOAA, which will bring system and procedures in the industry. We have seen some stray activities in blu-casting and augmented reality in 2011. Technology will be used more in 2012 to enable OOH media. Ambient and transit media will evolve because of infrastructure development. Clients will move from making decision based on excel sheets to strategic planning with 360 degree solutions, which will involve outdoor, retail and activation too. Their focus will also be innovation.
Shopper marketing agency TracyLocke is set to compete in India. TracyLocke is the newest addition to DDB Mudra Group
Kinetic India’s MD Rajul Kulshreshtha says that Moving World India is about maximising opportunities to deliver what works for consumers when they are in different outdoor environments
Chris O’Donnell, CEO Kinetic- Asia Pacific, shares insights from Kinetic’s report ‘Moving World India’ and the way forward for 2012
Kinetic India’s Global CEO Steve Ridley decodes the changing media environment & ecosystem that reiterates the effectiveness of OOH as a medium, when treated aptly
The idea behind the campaign is to give Om Group higher visibility, appeal & to increase brand awareness using the outdoor medium
Percept Out-of-Home has carried out a unique on-ground activity to create awareness about the fuel efficiency offered by the Tata Indigo eCS
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