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OOH can transform in shape & size to suit needs, can be just advertising or have content too or can be negligibly small to huge, says Hemanth Shah
“Airport retail business in India has undergone a substantial and rapid growth in the last few years, and this means two things. First, the number of passengers has gone up and second, the innovative ads at the airports are really attracting passengers to buy those products. This will augur well for OOH businesses this year, provided the advertisers are ready to take advantage of the rapidly changing profile of the air traveler in India. They should realise that today’s air travelers are not limited to the high flyer category, but belongs to a category that covers a broad range of decision-makers with real purchase capabilities.”
BBC WST, in partnership with PSI & the International Union against Tuberculosis and Lung Disease, create awareness about TB by extensive use of OOH medium
Milestone Brandcom creates a melting billboard to highlight the effects of climate change in the Polar regions for BBC Entertainment’s Frozen Planet series
Milestone Brandcom depicts Tata DOCOMO’s retail theme, ‘fitting in an entire life in a store’ with an out-of-the-box OOH campaign in Madhya Pradesh and Chhattisgarh
After coming up with a series of OOH initiatives for Tata Housing’s various properties, DDB Mudra Max has again helped the brand create buzz in Mumbai and Thane
“The latest trend in airport advertising is the use of the cutting-edge digital technology, which in India has been a little slow. Digital ads have the capability to change the content instantly from a remote location. This is a radical transformation,” said Hiyav Bajaj, Director, TDI International India
More than 1900 display units covering over 2.50 lakh sq ft of display area & comprising 30 types of OOH vehicles were used; Primetime OOH helped execute the campaign
In 2012, not just big brands like HUL, even SME and niche area marketers and advertisers will look beyond metros, that is, small towns for all product launches and promotions as the metros are getting saturated. This will happen for all lifestyle, cosmetic products and electronic gadgets. Technology will play a vital role in OOH for monitoring and control.
Comedy Central has made its presence felt through innovative marketing initiatives; it has allocated approx 30-40 per cent of its marketing spends for OOH
“The common belief that the outdoor professional is different from his ‘mainline’ media counterpart is a myth at best,” says Rajul Kulshreshtha, MD, Kinetic
Laqshya Media executed the OOH campaign in Mumbai for the movie, Agent Vinod
The channel has rolled out an aggressive digital initiative across multiple platforms and OOH campaign for its new show
Industry leaders gathered at the OOH Conference and Awards shared that talent, professionalism and processes will be drivers of growth of the OOH industry
Volkswagen, DDB Mudra Max, JCDecaux’ Pramod Bhandula & Noomi Mehta amongst key winners at exchange4media & network2media OOH Awards
We are at a turning point and if we don’t make the right decisions and the right investments, it could be costly for us, says O'Donnell
Volkswagen was declared OOH Advertiser of the Year at the OOH Advertising Awards, while DDB Mudra Max was adjudged OOH Agency of the Year
Experts see OOH Advertising Awards as a platform to give a boost to the industry and also attract new talent with the recognition that these awards bring
After a laborious judging process, the winners of OOH Advertising Awards will be announced at an elaborate function in Delhi today evening
The idea of an OOH campaign has to be simple but at the same time engage people. OOH and digital media can work perfectly to generate a magnifying effect
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