Out Of Home News
More than 25,000 paintings by school children have adorned the walls of Kolkata metro stations to draw attention to the issue of malnutrition
The partnership allows Blue Ocean to advertise on buses plying from the hotel centre to Terminal 3
Wins include Volvo, NGC, OCM, Xerox, Tata Water Plus, Colgate, Max Hospital, Carrefour &The Hindu
Puri Constructions is spending Rs 10 lakh on its OOH campaign per month. The six month long campaign is being executed by Midas OOH
The objective of including the medium should be clear and then use of innovation at the right focus area should follow in the broad plan, says Mandeep Malhotra, President, DDB MudraMax
Nescafe’s high visibility outdoor campaign has been executed by Posterscope; various OOH medium have been used to tap key markets
"Shopper marketing is about being with the consumer right from the time he enters a store and not just being present at the point of sale. This requires understanding consumers and reaching out to them in a local and relevant manner. Shopper marketing has been in existence since the time ‘kirana’ stores came up, but there was no science attached to it then. With the arrival of mall culture and modern retail, the number of contextual touch-points with the consumer have increased, which has in turn increased the scope of work in this space."
Dasgupta’s last stint was with Selvel as its GM – Sales and Marketing. He spent 18 years with the outdoor advertising company
The company appoints 30 people at senior and middle management level; primary areas of appointment are Milestone OOH And Milestone Connect
JCDecaux celebrated five years of its presence in India on May 4; the company got together with clients & industry officials to raise a toast
AdzEdge appoints Arnab Ganguly as Associate Vice President – South. He will oversee business interests for the entire southern region
What is perceived as digital OOH in India is actually just electronic media, says Mandeep Malhotra, President, DDB MudraMax
The campaign, designed by Brandscope, was displayed across 44 cities through various outdoor media and extensive dealer-level promotional activities
Vritti i-Media has been strengthening its ops to service tier II & tier III cities and rural markets through its DigitalWorld Audio and Audio Visual Network
Adz Edge has set in motion the outdoor media campaign for Titan’s ‘Life is now’ initiative
Loop Mobile, with its association with Mumbai Indians, intensifies marketing activities; the telecom provider to spend fifty per cent of budget on outdoor
eBay India has extended its recently launched TVC to outdoor; the campaign has been developed by Law & Kenneth and executed by Milestone Brandcom
Six Inches Communications has replicated a pen drive on a large-format outdoor installation for Kingston in Mumbai; the campaign will be active for one month
As part of an OOH campaign, dummy containers of ‘CrossFit Gym’ were placed on conveyor belts to highlight that ‘The Sport of Fitness has Arrived in India’
A unique OOH campaign for IPL was initiated in 78 markets; it was executed by MOMS Outdoor Media, the outdoor business of Madison
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