Out Of Home News
This is the first time the brand has appointed an outdoor agency at a national level; it is attributed to the brand’s growth strategy
Milestone Brandcom has executed the campaign for Colors across these cities using an array of 1500 outdoor media touch-points
Atul Shrivastava of Laqshya Media talks about the journey of the OOH medium in India and the best practices that need to be followed for its growth
McCann Worldgroup’s work done for Western Union has fetched the agency an Outdoor Gold. There were no other India winners in the category
MTS undertakes massive OOH initiative; uses a wide range of vehicles such as billboards, kiosks, gantries and pole-pennant signages
The objective of the OOH campaign was to create awareness about the company among the sophisticated and well-read BIAL passengers
Other Indian agencies in Outdoor Lions category at Cannes 2012 include Leo Burnett, Grey, Brand David, DraftFCB+Ulka and Bates
OMI creates digital luminaria window for Monte Carlo to drive footfalls to its showroom using rear retail projection
The campaign has been rolled out by Outdoor Advertising Professionals using 44 outdoor media units for a period of 21 days
Tanishq bets big on OOH for new brand Ganga; allots a significant amount of its marketing spends to the outdoor medium
“What really keeps us ‘outdoorians’ going is the dynamic nature of the business,” says Mandeep Malhotra of DDB MudraMax
With more than 1050 outdoor sites, the OOH campaign of Titan Eye Plus aims to promote its new stores and discount offers
The agreement had been signed for construction, upgradation, operations, cleaning, maintenance and marketing of 419 bus shelters in Delhi
If any screen wants to go beyond being just a digital billboard, it needs to incentivise viewers to look at it for a longer time, says Paul Schwarz, Co-Founder, En Route Media
Burning billboards, branded fire extinguishers, tent cards in chilly sacks – McDonald’s outdoor campaign for its latest spicy offering is talk of the town
“Innovation is not the only way to stand out in the outdoor medium. It’s an easy methodology to get attention. There are brands that understand the value of this medium and use volume as a clutter breaking strategy”
DLF has appointed Blue Ocean Media to market its OOH media options in DLF City, Gurgaon
The campaign is captured on 123 sites; includes usage of hoardings and bus shelters as part of the OOH media mix
With strong presence in central India, the agency has been offering advertising solutions in print, OOH, radio, TV, online marketing, events and PR
The OOH campaign for L’Oreal reached 520 touch-points across Mumbai, Delhi, Bangalore, Hyderabad, Pune, Kolkata and Ahmedabad
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