Out Of Home News
Executed by Milestone Brandcom, the OOH campaign was spread across 350 touch points and covered over 132,000 square feet of vinyl in nine cities
The initiative has used almost 100 outdoor units in Mumbai and Delhi; it is executed by DDB MudraMax
The real estate firm has rolled out a month-long campaign. The aim is to create buzz around its rebranding exercise
Rolls out a month-long initiative spread across 15 cities with over 150 plus sites to market its new range of affordable diamonds
The assignment is in addition to Balakrishna’s responsibilities as CEO of BPN India
Acc to the agency, it has created India’s largest billboard measuring 100 ft x 100 ft in Bangalore for Puravankara Builders
A closer look at the channel’s combination of hoardings and branding in retail outlets and theatres for the movie ‘Avatar’
Spread across 100 outdoor mediums, the outdoor campaign has tapped the retail space for high visibility
Consolidation of outdoor companies, construction of one of the world’s largest signages, high on marketers’ radar – a lot seems to be working in Pune’s favour
“OOH has an important role in generating brand awareness and salience metrics from a brand building point of view. OOH is also a great place for innovation; it provides the flexibility to bring alive the brand proposition in a unique and distinctive way.”
Telecom taps the retail space to attract consumer attention at the purchase point
The on-ground activities include in-shop visibility, outdoor visibility, distribution expansion and van activation
The structure is constructed on a hill side of the Pune – Mumbai Expressway. The campaign is executed by Milestone Brandcom
The initiative attempts to influence consumers to graduate to a sedan class; key car sale markets are targeted
Media, telecom, FMCG and BSFI sector were the highest OOH spenders in Mumbai during July 2012
Acc to Fitch Ratings, this is in view of a sustained deterioration in discretionary spending ability which is unlikely to improve over the short-term
Citibank’s campaign to mark completion of 200 years has been splashed over 100 faces in Delhi. JCDecaux executed the campaign
Real estate is a sector that has 100 per cent consumer penetration, which is a good thing, but about 95 per cent of the sector is unorganised. Using this as an opportunity, we are looking at smart planning for our innovations which is light on our pocket yet effective. Innovations have to be done with effective planning or else there are chances that it might fall flat.
In a bid to promote its new Super Titanium watch collection, Citizen Watches has extended its promotions to the airports space and tied up with the movie ‘Batman’
Real estate, media, BSFI and education sector invested heavily in OOH in Delhi during first fortnight of July 2012
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