Out Of Home News
In June 2012, top outdoor spenders in Mumbai such as media, telecom, BFSI and auto used a healthy mix of outdoor in their media mix
Many may think Bru Café World is a unique proposition of brand extension but a few know that coffee retailing in India started in the 1940s
While billboard advtg continues to be an intrinsic part of movie marketing, its role has changed from the quintessential glamour quotient to being a part of a larger OOH play
Nick Waters, CEO, Aegis APAC was welcomed by his India Team with a warm message on an outdoor asset outside the Mumbai Aegis office
Outdoor Advertising Professionals (OAP) has been recognised as the Best Advertising & Marketing Company by the Great Place to Work and The Economic Times
The brand is trying to position itself as refreshment with distinctive flavors. The aim of the OOH promotion is to communicate product efficacy
The nine-city campaign has been executed by LG Ads with the help of their OOH partner OMI
Out of home markets have become fragmented, disorganised & cluttered due to illegal hoardings, giving sleepless nights to OOH players
Fashion house Kimaya has initiated a sales promotion OOH campaign using large size hoardings in Mumbai
Near Field Communication can revolutionise the retail space and bridge the knowledge gap, says Haresh Nayak of Posterscope India
Back in 2006, when we entered the world of digital signage, it was poised to be the next big thing in the advertising industry. Screens seemed to be mushrooming around us; but something seemed to be hampering this otherwise beautiful growth story. Looking back, we now know that the Indian market simply was not ready to take on this modern medium. Despite the scale that some DOOH network operators had achieved, advertisers did not seem to buy in convincingly and sustainably.
Olx, with creative agency Saatchi & Saatchi, has expanded the idea of ‘everything sells for a price at Olx’ in a new campaign using radio and OOH
As per a study, 31% of the outdoor ad space in Mumbai is dominated by media & entertainment, 20% by telecom, 10% by BFSI and 7% by auto
Outdoor advertising becomes key for e-shops seeking clutter breaking properties to connect with their TG
June 2012 saw Amrapali, Sony, Ansal & Citibank amongst top spenders in outdoor media
The OOH campaign for MTS’ ‘all India STD at 25 paise’ employed mechanical synchronisation to create visual disruption
Moving Trumpet’s initiative, MTC Interactive, is providing marketers a medium to reach commuters on the go in radio taxis with interactive ads
This monsoon, out of home players look at using assets in the retail space as an effective alternative
Pune is the first market wherein MTS has focused on innovations in the retail space. The initiative will soon be extended to other markets
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