Out Of Home News
The nine-day initiative is currently live. Milestone Brandcom has executed the campaign in all cities
It is the first time that the Blue Android Bot os featuring on an outdoor format. This campaign has been showcased on JCDecaux bus shelters in Delhi
“The increase in retail FDI cap to 51 per cent is a blessing in disguise,” says Vishakha Singh of Aurora Comms
The experiential mktg initiative will feature smart, financially secure women in videos to inspire others to find true value for themselves
‘Nano: Art in Motion’, an on-ground initiative, saw artist Sangeeta Babani use the Tata Nano car as her canvas. The idea was executed by Lodestar UM
“Sunsilk’s ad had a nightclub effect and I liked the fact that the brand managed to make the bus shelter look stylish,” says Priti Nair of Curry Nation
RIM’s ‘Action starts here’ initiative has been rolled out in 40 cities. Traditional OOH & retail media formats have been used
The MD of Posterscope talks about the key highlights of the agency so far, its unique anniversary celebrations and way forward...
Out of home platform today can be used as a standalone media in a brand’s communication plan. It is a media that brands trust and believe in. Out of home is not just a reminder medium, but an informative medium. OOH helps brand managers segment their consumer profile for better reach and communication.
Slight apprehension notwithstanding, FDI increase in retail augers good news for marketers and agencies, as its opens up various opportunities
Apart from the regular use of traditional outdoor media, the movie promotions also included an extensive campaign at Café Coffee Day outlets
As per industry sources, Kulshreshtha is currently serving his notice period with the company
Ashwini Deshpande of Elephant Design speaks to exchange4media on the billboard that, acc to her, made a mark this week
Along with using traditional outdoor media, marketing of the movie premier has also tapped retail outlets and events such as Comic Con
A seasoned OOH professional, Balaji had been with the media and advertising industry for two decades
KBC, Honge Judaa Na Hum & Ek Tha Tiger tap the central announcement systems at Mumbai local railway stations to create buzz
The out of home initiative, executed by Kinetic Worldwide, will be active for a fortnight
Real estate, media, BSFI & education invested the most in Delhi in August. Telecom was the lowest outdoor investor
Media, telecom, retail, FMCG and BSFI sectors were the highest OOH spenders in Mumbai during August 2012
Sounds familiar? Long-term outdoor campaigns at specific locations have helped brands create landmarks over the years
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
