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Tanishq’s ‘Mia on Wheels’ – a customised designer bus – drove women to work from select locations across Bangalore for two weeks
Women’s Cancer Initiative’s latest effort, featuring Mandira Bedi, for breast cancer awareness in Mumbai grabbed the attention of many…
The channel has used a mix of traditional OOH formats. The initiative is highly focussed in cities such as Mumbai, Delhi, Kanpur, Bangalore, etc.
The bank rolls out an outdoor campaign in the Capital to promote latest offering, ING FD+
Delhi Duty Free Stores put up BMW’s Mini Cooper for grabs via a lucky draw, using the popularity of the car to increase transaction per shopper
Billboards, pole kiosks & flyover pillars are the formats used. Temporary cut-outs are put up at strategic junctions to create additional visibility
The brand placed a mannequin on the conveyor belt for a period of 10 days. The innovation was ideated & executed by Platinum Communications
The OOH campaign for Santoor is rolled out by DDB MudraMax in Mumbai, Pune and the whole of Karnataka for a period of one month
With extensive OOH display across three prime, Vogue has tapped traditional as well as retail media formats
“Vogue’s campaign has smart creatives that are placed strategically to generate maximum mileage for the brand,” says Rajeeb Dash of Tata Housing
“It will have a positive effect on Indian business & infrastructure development,” says Manish Behl, Business Head – Food, Sahara Q Shop
The OOH campaign was launched in Mumbai, Delhi, Bangalore and Chennai; it focussed on the bank’s ‘My Choice Credit Card’ service
The initiative is rolled out in Mumbai to promote latest campaign ‘Crime Chi Gheun Tak’. It will be supported by an on-ground event
Fastrack’s latest outdoor innovation saw an actual watch being displayed on a hoarding to showcase the brand’s chronograph range
While there is a series of positive discussion around FDI in retail, shopper marketing agencies believe it’s too early to draw a way forward
Bus shelters, hoardings, unipoles, & mupis were the most used outdoor media formats in Delhi during September
BEST aims at providing more technology-driven advertising options; gives sole advertising rights to Rings-a-Bell & Real Time Interactive
The campaign is a combination of powerful messaging, innovation in execution, frequency & location, says Ambika Sharma of Pulp Strategy
The 3D pack of OxyLife installed in Delhi emphasises the benefits of oxygen for the skin and its health. The idea was executed by JCDecaux
In-taxi advertising is driving a lot of interest across brand categories due to its focussed, sophisticated and cost effective nature
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