Out Of Home News
The initiative revolves around the news of a London-based girl, who goes missing on her arrival in India; it is based on a new show
There isn’t enough shopper data around, so every bit of information is exciting, says the MD of The Integer Group India
From undertaking social initiatives to being vigilant about vandalism, few smart outdoor media owners are using vacant OOH media innovatively
The agency conducted a cleanliness drive with the help of New Delhi Municipal Council & New Delhi Traders’ Association
The two-week campaign is rolled out in Mumbai, Delhi, Uttar Pradesh, Gujarat & other key markets of Maharashtra
The two-month long outdoor campaign has been executed by Percept OOH and seeks to project Safari Storme as the real SUV
Simple hoardings stand out the most; Idea Mobile campaign has a single headline, a single image & a single logo, says MAA’s Akshar Peerbhoy
Large format billboards and innovative airport media have been used to reach the TG
The brand has put up an OOH display on a 360-degree round LED at Mumbai CST. The campaign is rolled out for 3 months
The OOH industry follows a ruthless Darwinian trajectory. To succeed, we need to be associated with the future, says the MD of Posterscope
OOH players have pinned hopes on festive season but most experts state that OOH would not be able to attain the projected 6-7% growth
The simplicity and relevance of the tribute is really charming, says Minakshi Achan, Co-Founder, Salt Brand Solutions
The channel has used traditional outdoor, transit media as well as properties within and outside trade and media agencies
Storyboard Brand Communication, the second agency of Milestone Brandcom, will handle the account; account size estimated at Rs 50-60 crore
While the OOH industry had a flat growth in the first half of 2012, it is gearing up for the festival season to attain sustainability
The Maharashtra Election Commission has used audio media at 85 plus MSRTC bus stands to promote awareness about voter’s ID cards
One of major initiatives that the industry needs to take care of is the quality of media. Apart from that, a great amount of regulation needs to be in place to control the outdoor clutter. This is needs to be taken seriously because if that doesn’t happen, neither the media owner nor the brand will get value from the campaign. Measurability at the airport is a bit in control because of the accessibility of the demographic and psychographic data, which is still lacking while measuring traditional outdoor campaigns.
Other leading spenders in the month of September include Sunsilk, BlackBerry, Renault, and Society Tea, among others
Targeted marketing forms the core of the entire execution of the campaign with a focus on quality of sites rather than quantity for Sunteckcity
Vaishali Verma of Lodestar UM finds Total Environment’s outdoor ad to have “the perfect placement and correct aesthetic sense”
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