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Harit Nagpal, Managing Director & CEO, Tata Sky is the Jury Chairperson this year. The Awards will take place on March 22, 2013 in Gurgaon
Rather than being a disruptive force, digital technology is expected to create huge opportunities for OOH media & the Awards will honour the best uses
Given the growing clout of transit media & innovative usage, the Awards will honour the best ad campaigns that have leveraged this medium to the hilt
Keeping in mind the wide network of local kirana stores and positive emergence of FDI in retail, the Awards will honour the best in-store campaigns
The channel has used digital hoardings to promote its latest show ‘Disney Q’ in Mumbai. 15 per cent of the spends have been earmarked for outdoor
Rajiv Kr Vij, Karan Kumar, Madhumita Dutta & Bharat Dhuppar share their expertise on how brands can optimally leverage the OOH medium
The OOH plan has over 100 touch points across cities such as Agra, Moradabad, Bareilly, etc. Storyboard Brandcom has executed the campaign
The last year saw the emergence of newer OOH formats such as digital pods, station announcements, etc. The Awards will honour the creation of these formats
Smart integration, simple creatives & sweet message strategy ensures Bournvita’s campaign stands out
Apt location choice, media format and right targeting can ensure maximum effectiveness on outdoor, share industry experts
The initiative replicates online shopping experience into more refined, physical store environment & integrates traditional approach of touch & feel
Covering both interior and exterior locations, this contract will strengthen the transport media portfolio operated by JCDecaux in India
The brand has used information panels placed at strategic locations and pole mounted mupis spread across the city. JCDecaux executed the campaign
The 3rd edition will recognise exceptional work in OOH advtg & digital signage. A conference themed ‘Media Marketing Monitoring’ will also take place
Smart planning, right use of media formats & simple messaging make Idea’s Kumbh Mela campaign impressive
exchange4media takes a peek at some fascinating innovations seen in outdoor media globally...things that Indian advertisers can emulate
The need of the hour is to be innovative and subtle while grabbing the consumer’s attention at a lower cost, says Rings-A-Bell’s Nitin Kanungo
The campaign is live across key Hindi speaking markets, with a special focus on Maharashtra, Rajasthan, Madhya Pradesh & Kolkata
The campaign strategically uses images of the star cast and Star Plus logo, says Mandeep Malhotra of DDBMudra Max
Digital integration has huge potential – from creating live experiences to getting instant feedback. According to me, digital is more of a play of technology and is not always defined by the internet space. With technology, research and measurability will start seeing clear results, which will make the medium more trusted and will add to its effectiveness.
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