Out Of Home News
Late Prakash Rao set up Prakash Arts in 1962. Today, it has emerged as the second largest outdoor publicity firm in the country
OOH advtg shouldn’t be limited to hoardings; it is about ensuring an expression of ‘oooohhhh’ on the consumer’s face, say industry experts
The Founder & MD of Milestone Brandcom has always believed in the OOH platform and feels it can be used as a standalone media in a brand’s comm plan
At a time when OOH forms a miniscule part of the marketer’s media mix, industry experts share thoughts on what can be done to make it centre-stage
“Small things that are engaging, catchy & create an experience can drive the OOH industry to new heights,” says the COO of DDB Mudra Group
Alok Bharadwaj, Nalin Kapoor, Rajiv Kumar Vij, Amitesh Rao, Shaswati Saradar, Sudeep Narayan share their experience of judging e4m’s OOH Awards
Ideas, going back to the basics, building the trust factor, becoming organised and planning the future is the way forward for OOH, say industry experts
The APAC region is seeing the move of OOH from static to digital; technology & mobile are ensuring greater interaction, says Adam Hyslop of Kinetic Worldwide
Understanding the efficacy of the medium, investment in research, all stakeholders shouldering ownership are few steps in the right direction
The Founder & MD of Milestone Brandcom has always believed in the OOH platform and feels it can be used as a standalone media in a brand’s comm plan
Late Prakash Rao set up Prakash Arts in 1962. Today, it has emerged as the second largest outdoor publicity firm in the country
Founded in 2006, LiveMedia has pioneered the concept of ‘captive audience networks’ in India. It is one of the largest networks in India and spans over 2900 locations
Nabendu Bhattacharyya of Milestone Brandcom is ‘OOH Person of the Year’. LiveMedia’s Rajan Mehta is ‘OOH Media Owner of the Year’
The e4m OOH Conference will have industry veterans discuss & debate on M3 Media, Marketing & Monitoring today. It will be followed by a glittering Awards night
From over 400 entries received for e4m’s 3rd OOH Awards, 108 nominees have been shortlisted. Winners will be announced at a glittering ceremony on Mar 22
Out of home is a very integral part of a media mix but more needs to be done, says the MD & CEO of Tata Sky, and Jury Chairperson of e4m’s OOH Awards
The third edition of the exchange4media OOH conference will discuss and deliberate global OOH trends and learnings, along with the road ahead for India
Globally, digital is lifeline of media formats in outdoor landscape. It’s time media formats in India got into new avatars, says Blue Ocean’s Rajiv Saxena
exchange4media takes a look at three fascinating digital tools that global brands have adopted to enhance their outdoor advertising campaigns
With changes in times and generation, consumerism has changed too. In fact, it’s a cycle. It will change again, and so will OOH in the coming time. However, as we know, the consumer’s mind space has increasingly shrunk over a period of time due to competition. The need of the hour is to be innovative and subtle while grabbing the consumer’s attention at a lower cost. This is where OOH has taken a leap from a recall media to a compulsive media.
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